Peter J. NOLL

· Led the search, purchase, and buildout of station’s new Jackson Media Center

· Created renewed engagement and interest with a refreshed station marketing campaign including custom music package, companion on-air, digital and print graphics themed “All About Home”

· Tripled local production, increasing local content on-air and online including the launch of a weekly local show “Tennessee is Talking,” local spotlight program “Spotlight 11”

· Reorganized staff to better utilize positions for more efficiencies better serving viewers and donors

· Increased station funding, both in corporate and individual donors

· Formed and rebuilt community partnerships resulting in three special on-air recognition programs

· Redesigned station donor magazine, increasing circulation, pages and adding advertisers

· Overhauled station’s business office and investments – resulting 1000% increase in interest income

• Named "Station of the Year" by Advanced Television Broadcast Alliance
• Successfully launched CW & MyNet stations with dynamic marketing initiatives, gaining national exposure & surpassing revenue goals
• Launched new local weekend newscasts
• Worked with local university to create a new weekly student news and public affairs program
• Increased sales by triple digits each year on average
• Grew digital sales to become #1 billing market in company
• Successfully launched new station branding campaign to reinforce local news, sales and community service
• Created new sales initiatives including "Travel Local" and "Yes, We're Local" campaigns that have exceeded sales goals and station branding
• Began unique newscast sponsorship opportunities increasing revenue and community service
• Formed new partnerships with local radio station groups for cross-promotion & content
• Developed new station content-franchises including "Made in Tennessee" celebrating local businesses, becoming most popular news segment
• Partnered with local veterans' organizations for news, community and programming projects

• Created and developed all branding for company and group of TV stations, including strategic planning, outside advertising, digital & social media
• Launched local newscasts in 5 markets, including advertising and design
• Created non-traditional sales opportunities for all markets
• Developed digital and social media channel strategies for all markets
• Led hiring & supervision of stations Marketing and Digital Teams
• Developed corporate identity re-brand with new logo, website, collateral
• Served as corporate spokesperson & media contact to national media
• Created, designed and executed rebranding for all markets with custom music & graphics
• Responsible for all outside media buying in 5 markets
  

• Led recruiting/hiring of 20+ employees, including rebuilding news and sales leadership teams and increasing staff diversity
• Oversaw the debut of live digital & social media streaming
• Rebuilt station's relationships with key advertisers and community leaders
• Organized first-ever station management retreat, focusing on strategic planning and goal-setting

• Oversaw all media buying for ABC's co-op advertising with all 244 ABC stations, including TV, radio, social media, digital and outdoor
• Created "Affiliate Days" for ABC programs; Wipeout, Jimmy Kimmel Live, Scandal, and Castle
• Created new ABC program sponsorship opportunities for ABC stations
• Led the Disney community service program outreach to ABC stations
• Directed ABC's behind-the-scene visits for all ABC programs, including Dancing with the Stars, Scandal, Modern Family, Jimmy Kimmel Live
• Led the marketing for all ABC stations' Jimmy Kimmel Live time change
• Built strategic partnerships with other Hollywood studios to create marketing opportunities with Ellen, Wheel of Fortune, Jeopardy!, and The Middle
• Led cross-departmental marketing strategies for all Disney synergy projects including Disney Christmas Parade and Toy Story of Terror

• Appointed Acting General Manager for four months, overseeing High Definition Launch and new ratings systems, becoming #1 in Late News
• Launched station's social media channels; integrating news, promotions and digital teams with cohesive content and marketing
• Managed agency relationships for all outside media buying and creative
• Partnered with news management in research to create targeted content, increasing ratings
• Reorganized marketing department; repositioning employees and duties to increase effectiveness

• Successfully launched Wheel of Fortune and Jeopardy! on station, resulting in outside media exposure and increased ratings
• Rebranded station's weather becoming #2 in station preference
• Led the launch of the station's Problem Solvers consumer unit-resulting in station's strongest franchise in just six months
• Managed all public and community strategies, including a traveling community outreach weather safety stage show
• Oversaw the marketing of NBC's Deal or No Deal to becomes top rated market, including local contestant search with local advertisers
• Combined station's Promotions and Commercial Teams for better synergy and effectiveness
• Relaunched station's digital channels including redesign, staffing and marketing

• Led the launch of The KCRA 3 Experience, a studio-store creating unique retail experience and increased news presence
• Produced station's Olympic campaign showcasing news priorities
• Used online research to create a dynamic morning news campaign - increasing ratings, defending #1 place in the market