PETER J. COLEMAN
Summary
Highly driven Automotive Service and Operations Leader with over 10 years of experience optimizing dealership and independent shop operations. Proven expertise in managing high-performing teams, driving KPI improvements, elevating customer satisfaction, and enhancing profitability. Skilled at building strong teams, streamlining processes, and leading by example with a positive, customer-first attitude. Committed to operational excellence and long-term business growth.
Overview
7
7
years of professional experience
Work History
General Manager
ShadeTree Automotive
Grimes, Iowa
02.2025 - Current
- Recruited to lead overall operations and profitability at ShadeTree Automotive. Responsible for the performance and success of all departments and team members.
- Oversee all service, sales, and fixed operations functions.
- Lead and manage service advisors, technicians, parts staff, and shuttle drivers.
- Ensure operational efficiency, customer satisfaction, and profitability across all departments.
- Drive process improvement and accountability across the store.
- Monitor and improve KPIs including technician production, advisor sales, and parts performance.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Fixed Operations Director
DeYarman CDJR
Knoxville, Iowa
06.2024 - 02.2025
- Tasked with overseeing the dealership's entire fixed operations department, including both service and parts departments.
- Managed 3 service advisors, 10 service technicians, a parts manager, 3 parts personnel, and shuttle drivers.
- Responsible for the financial profitability and overall efficiency of all fixed operations.
- Drove production goals, managed KPIs, and ensured optimal customer satisfaction.
- Implemented processes and strategies to streamline workflow and increase performance.
- Maintained accountability and leadership across multi-department operations.
- Ensured consistent, high-quality customer service by implementing standardized processes and performance expectations across the fixed operations team.
Area Manager
Christian Brothers Automotive
Clive, Iowa
02.2024 - 04.2024
- Recruited in February 2024 by Clive Franchise Owner to serve as Area Manager, I spearheaded various initiatives aimed at enhancing operational efficiency and customer satisfaction within the shop.
- Strategizing and implementing process improvements derived from successful practices at CBA-Highlands Ranch, resulting in notable increases in sales and profit margins.
- Leadership and mentorship of Advisor and Technician teams, leveraging my expertise to foster a culture of excellence and continuous improvement.
- Oversight of shop flow, ensuring seamless progression from car intake and write-up to completion, with a keen focus on timely and accurate service ticket write-ups and repair assessments.
- Management of key performance indicators (KPIs), including ticket averages, car count, and labor and parts reporting, to drive performance and meet store goals.
- Collaborative management of sales and production processes to optimize performance and achieve organizational objectives.
- Providing support to Service Advisors in various tasks such as car intake, service write-ups, and customer checkouts, ensuring a seamless and satisfying experience for customers.
- Effective and courteous communication with customers to understand and address their mechanical concerns, facilitating the preparation of accurate and thorough repair orders.
- Obtaining necessary customer approvals prior to Technicians completing repair orders and ensuring timely follow-up on all aspects of customer service, including vehicle status and invoicing.
- Upholding a standard of prompt, courteous, and efficient service for every customer interaction.
- Flexibility in undertaking managerial and non-managerial duties as assigned, demonstrating adaptability and commitment to overall operational excellence.
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
Shop Director
Christian Brothers Automotive
Ankeny, Iowa
12.2021 - 02.2024
- Recruited by Ankeny Franchise Owner in November 2021 as Shop Director, I assumed responsibility for driving operational excellence and customer satisfaction.
- Assessing and implementing process improvements adapted from successful strategies at CBA-Highlands Ranch, aimed at boosting sales and profit margins.
- Leading and mentoring Advisor and Technician teams to maximize their potential and foster a culture of continuous improvement.
- Managing the seamless flow of operations from car intake to completion, ensuring accurate service ticket write-ups and timely repair assessments.
- Overseeing KPI reporting, including ticket averages, car count, and labor and parts reporting, to optimize performance and achieve store goals.
- Collaborating in sales and production management to align efforts with organizational objectives.
- Providing support to Service Advisors in tasks such as car intake, service write-ups, and customer checkouts, ensuring a smooth and satisfying experience for customers.
- Communicating effectively and courteously with customers to understand and address their mechanical concerns, facilitating the preparation of accurate and thorough repair orders in a timely manner.
- Communicate and obtain necessary customer approvals prior to Technicians completing repair order.
- Follow-up on customer vehicles, work orders, special order parts, etc.
- Prepare complete and accurate invoices for customers.
- Provide a prompt, courteous, and efficient service visit for each customer.
- Perform other managerial and non-managerial duties as assigned.
General Manager
Christian Brothers Automotive
Highlands Ranch, Colorado
05.2018 - 05.2021
- Manage sales and production to meet store goals. This also led CBA- HR to be the #1 franchise location out of over 240+ stores for over 5 years.
- Manage KPI reporting (ticket averages, car count, labor and parts reporting).
- Facilitate local marketing activities and community involvement.
- Recruit, hire and train Service Advisors, Technicians, Support Staff.
- Manage all employees through coaching and career skill development.
- Schedule appointments with customers.
- Responsible for checking customers in and out in a timely manner.
- Communicate effectively and courteously with customers regarding the nature of the mechanical problem(s) they are experiencing in order to prepare accurate, complete and thorough repair orders in a timely manner.
- Communicate and obtain necessary customer approvals prior to Technicians completing repair order.
- Follow-up on customer vehicles, work orders, special order parts, etc.
- Prepare complete and accurate invoices for customers.
- Provide a prompt, courteous, and efficient service visit for each customer.
- Dispatch repair orders to technicians.
- Perform other managerial and non-managerial duties as assigned.
Education
advanced technical courses
Audi Academy
Avondale, AZ06.2006
Associate of Occupational Studies Degree - Automotive Technology with Ford Accelerated Credential Training
Universal Technical Institute (UTI)
Avondale, AZ10.2005
Skills
- Leadership
- Problem resolution
- Operations management
- Team player
- Fixed Operations Management
- Service Department Leadership
- Team Building & Staff Development
- Sales Growth & Profitability Management
- Customer Experience Excellence (CSI Focused)
- KPI Monitoring & Optimization
- Process Improvement Implementation
- Strategic Planning and Execution
- Parts Department Oversight
- Warranty and Compliance Management
- CRM and DMS Systems (Dealertrack, Reynolds & Reynolds, CDK)
Accomplishments
- Only ‘non-owner/franchisee' to ever be asked to come and speak at a 3 day Christian Brothers Automotive Owners Convention. Topic was 3M workflow in a 9 bay shop.
- Over the last 24 months, I coached over 30 independent stores on workflow and shop efficiency.
- Had the privilege of being on 3 national podcasts discussing my perspective on work and life experiences
- Always in a growth mindset. Lost over 300 lbs 3 years ago and live every day to my best.
- Increased service department profitability by 20% year-over-year through strategic labor rate adjustments, parts margin optimization, and improved upsell processes.
- Reduced technician turnover by 40% through improved onboarding processes, ongoing mentorship programs, and creating clear advancement paths.
Additional Information
Only ‘non-owner/franchisee' to ever be asked to speak at a 3-day Christian Brothers Automotive Owners Convention., Coached over 30 independent stores on workflow and shop efficiency., Participated in 3 national podcasts discussing work and life experiences., Lost over 300 lbs 3 years ago and live every day to my best.
Education And Professional Development
- Audi Academy, Avondale, Arizona, 02/01/06, 06/01/06, Appointed shop foreman by students and faculty., Managed 18 students and shop facility.
- Universal Technical Institute (UTI), Avondale, Arizona, 05/01/04, 10/01/05, Associate of Occupational Studies Degree in Automotive Technology
Timeline
General Manager
ShadeTree Automotive
02.2025 - Current
Fixed Operations Director
DeYarman CDJR
06.2024 - 02.2025
Area Manager
Christian Brothers Automotive
02.2024 - 04.2024
Shop Director
Christian Brothers Automotive
12.2021 - 02.2024
General Manager
Christian Brothers Automotive
05.2018 - 05.2021
Associate of Occupational Studies Degree - Automotive Technology with Ford Accelerated Credential Training
Universal Technical Institute (UTI)
advanced technical courses
Audi Academy