Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Education And Professional Development
Timeline
Generic

PETER J. COLEMAN

Summary

Highly driven Automotive Service and Operations Leader with over 10 years of experience optimizing dealership and independent shop operations. Proven expertise in managing high-performing teams, driving KPI improvements, elevating customer satisfaction, and enhancing profitability. Skilled at building strong teams, streamlining processes, and leading by example with a positive, customer-first attitude. Committed to operational excellence and long-term business growth.

Overview

7
7
years of professional experience

Work History

General Manager

ShadeTree Automotive
02.2025 - Current
  • Recruited to lead overall operations and profitability at ShadeTree Automotive. Responsible for the performance and success of all departments and team members.
  • Oversee all service, sales, and fixed operations functions.
  • Lead and manage service advisors, technicians, parts staff, and shuttle drivers.
  • Ensure operational efficiency, customer satisfaction, and profitability across all departments.
  • Drive process improvement and accountability across the store.
  • Monitor and improve KPIs including technician production, advisor sales, and parts performance.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.

Fixed Operations Director

DeYarman CDJR
06.2024 - 02.2025
  • Tasked with overseeing the dealership's entire fixed operations department, including both service and parts departments.
  • Managed 3 service advisors, 10 service technicians, a parts manager, 3 parts personnel, and shuttle drivers.
  • Responsible for the financial profitability and overall efficiency of all fixed operations.
  • Drove production goals, managed KPIs, and ensured optimal customer satisfaction.
  • Implemented processes and strategies to streamline workflow and increase performance.
  • Maintained accountability and leadership across multi-department operations.
  • Ensured consistent, high-quality customer service by implementing standardized processes and performance expectations across the fixed operations team.

Area Manager

Christian Brothers Automotive
02.2024 - 04.2024
  • Recruited in February 2024 by Clive Franchise Owner to serve as Area Manager, I spearheaded various initiatives aimed at enhancing operational efficiency and customer satisfaction within the shop.
  • Strategizing and implementing process improvements derived from successful practices at CBA-Highlands Ranch, resulting in notable increases in sales and profit margins.
  • Leadership and mentorship of Advisor and Technician teams, leveraging my expertise to foster a culture of excellence and continuous improvement.
  • Oversight of shop flow, ensuring seamless progression from car intake and write-up to completion, with a keen focus on timely and accurate service ticket write-ups and repair assessments.
  • Management of key performance indicators (KPIs), including ticket averages, car count, and labor and parts reporting, to drive performance and meet store goals.
  • Collaborative management of sales and production processes to optimize performance and achieve organizational objectives.
  • Providing support to Service Advisors in various tasks such as car intake, service write-ups, and customer checkouts, ensuring a seamless and satisfying experience for customers.
  • Effective and courteous communication with customers to understand and address their mechanical concerns, facilitating the preparation of accurate and thorough repair orders.
  • Obtaining necessary customer approvals prior to Technicians completing repair orders and ensuring timely follow-up on all aspects of customer service, including vehicle status and invoicing.
  • Upholding a standard of prompt, courteous, and efficient service for every customer interaction.
  • Flexibility in undertaking managerial and non-managerial duties as assigned, demonstrating adaptability and commitment to overall operational excellence.
  • Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.

Shop Director

Christian Brothers Automotive
12.2021 - 02.2024
  • Recruited by Ankeny Franchise Owner in November 2021 as Shop Director, I assumed responsibility for driving operational excellence and customer satisfaction.
  • Assessing and implementing process improvements adapted from successful strategies at CBA-Highlands Ranch, aimed at boosting sales and profit margins.
  • Leading and mentoring Advisor and Technician teams to maximize their potential and foster a culture of continuous improvement.
  • Managing the seamless flow of operations from car intake to completion, ensuring accurate service ticket write-ups and timely repair assessments.
  • Overseeing KPI reporting, including ticket averages, car count, and labor and parts reporting, to optimize performance and achieve store goals.
  • Collaborating in sales and production management to align efforts with organizational objectives.
  • Providing support to Service Advisors in tasks such as car intake, service write-ups, and customer checkouts, ensuring a smooth and satisfying experience for customers.
  • Communicating effectively and courteously with customers to understand and address their mechanical concerns, facilitating the preparation of accurate and thorough repair orders in a timely manner.
  • Communicate and obtain necessary customer approvals prior to Technicians completing repair order.
  • Follow-up on customer vehicles, work orders, special order parts, etc.
  • Prepare complete and accurate invoices for customers.
  • Provide a prompt, courteous, and efficient service visit for each customer.
  • Perform other managerial and non-managerial duties as assigned.

General Manager

Christian Brothers Automotive
05.2018 - 05.2021
  • Manage sales and production to meet store goals. This also led CBA- HR to be the #1 franchise location out of over 240+ stores for over 5 years.
  • Manage KPI reporting (ticket averages, car count, labor and parts reporting).
  • Facilitate local marketing activities and community involvement.
  • Recruit, hire and train Service Advisors, Technicians, Support Staff.
  • Manage all employees through coaching and career skill development.
  • Schedule appointments with customers.
  • Responsible for checking customers in and out in a timely manner.
  • Communicate effectively and courteously with customers regarding the nature of the mechanical problem(s) they are experiencing in order to prepare accurate, complete and thorough repair orders in a timely manner.
  • Communicate and obtain necessary customer approvals prior to Technicians completing repair order.
  • Follow-up on customer vehicles, work orders, special order parts, etc.
  • Prepare complete and accurate invoices for customers.
  • Provide a prompt, courteous, and efficient service visit for each customer.
  • Dispatch repair orders to technicians.
  • Perform other managerial and non-managerial duties as assigned.

Education

advanced technical courses

Audi Academy
Avondale, AZ
06.2006

Associate of Occupational Studies Degree - Automotive Technology with Ford Accelerated Credential Training

Universal Technical Institute (UTI)
Avondale, AZ
10.2005

Skills

  • Leadership
  • Problem resolution
  • Operations management
  • Team player
  • Fixed Operations Management
  • Service Department Leadership
  • Team Building & Staff Development
  • Sales Growth & Profitability Management
  • Customer Experience Excellence (CSI Focused)
  • KPI Monitoring & Optimization
  • Process Improvement Implementation
  • Strategic Planning and Execution
  • Parts Department Oversight
  • Warranty and Compliance Management
  • CRM and DMS Systems (Dealertrack, Reynolds & Reynolds, CDK)

Accomplishments

  • Only ‘non-owner/franchisee' to ever be asked to come and speak at a 3 day Christian Brothers Automotive Owners Convention. Topic was 3M workflow in a 9 bay shop.
  • Over the last 24 months, I coached over 30 independent stores on workflow and shop efficiency.
  • Had the privilege of being on 3 national podcasts discussing my perspective on work and life experiences
  • Always in a growth mindset. Lost over 300 lbs 3 years ago and live every day to my best.
  • Increased service department profitability by 20% year-over-year through strategic labor rate adjustments, parts margin optimization, and improved upsell processes.
  • Reduced technician turnover by 40% through improved onboarding processes, ongoing mentorship programs, and creating clear advancement paths.

Additional Information

Only ‘non-owner/franchisee' to ever be asked to speak at a 3-day Christian Brothers Automotive Owners Convention., Coached over 30 independent stores on workflow and shop efficiency., Participated in 3 national podcasts discussing work and life experiences., Lost over 300 lbs 3 years ago and live every day to my best.

Education And Professional Development

  • Audi Academy, Avondale, Arizona, 02/01/06, 06/01/06, Appointed shop foreman by students and faculty., Managed 18 students and shop facility.
  • Universal Technical Institute (UTI), Avondale, Arizona, 05/01/04, 10/01/05, Associate of Occupational Studies Degree in Automotive Technology

Timeline

General Manager

ShadeTree Automotive
02.2025 - Current

Fixed Operations Director

DeYarman CDJR
06.2024 - 02.2025

Area Manager

Christian Brothers Automotive
02.2024 - 04.2024

Shop Director

Christian Brothers Automotive
12.2021 - 02.2024

General Manager

Christian Brothers Automotive
05.2018 - 05.2021

Associate of Occupational Studies Degree - Automotive Technology with Ford Accelerated Credential Training

Universal Technical Institute (UTI)

advanced technical courses

Audi Academy

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