Peter M. Williamson
New York,NY
Summary
An experienced creative director/designer and real estate developer with and for leading brands such as Nike, Giorgio Armani and Calvin Klein with 30 years of design, branding, marketing and business operations experience. Working on global roll out programs as well as developing new emerging brands, Peter has managed all levels of design, development and brand marketing execution. Peter has been a business owner/developer/designer since 2000 with three successful design, development, lighting and project management business’ in operation working in 12 countries and across big and small companies always with creative solutions to critical branding and marketing challenges. Peter’s business has focused largely on luxury retail, custom lighting, and interior design/development for hotel brands, Hospitality spaces and residential real estate development. By example, the Andaz (Hyatt) in West Hollywood, Marriott Marquis in Washington DC and W Hotel in Washington DC. Smaller hotel brands as well as restaurants, lounges, commercial spaces are all part of the scope of work and expertise. Most recently in the last 10 years Peter has taken on the roll of a developer, creating and developing a large commercial and residential projects. Building project teams, executing design plans and building out each project based on financial prospects agreed by all parties. This effort combines many of the various skills acquired over the years combined.
Overview
33
33
years of professional experience
Work History
Executive Director
Luperon Ocean Estates
01.2018 - Current
- Dominican Republic – Designed, developed Resort community of luxury homes
- This 77-acre mixed-use property is being developed as hybrid of luxury resort with 174 villas with sizes from, s.f
- To 5000sf
- High-end Caribbean lifestyle design with all modern appointments, materials and appliances with open plan layouts
- 13 resort amenities buildings are under development that includes: reception buildings, beach club, restaurants, gym, spa, yoga sala, tennis and staff buildings
- 7927-7931 East Drive, North Bay Village – Design/development and construction management
- Partnering with co-developer from Troy Michigan, we are developing 15 story, 103-unit condo building on causeway island in North Miami beach
- Property sits on water and will have its own marina to service large boating community in Miami beach area
- Currently under concept design and early design development
- Schedule completion in 2023
- The London Hotel
- New York Luxury suites and fitness center
- In partnership with Blackstone, CELADON group designed, developed and constructed super suites and 6 junior suites along with full floor fitness center within this newly renovated luxury hotel
- Wall to wall custom millwork, furniture, lighting and details at every level of each suite
- Designed to impress most distinguished luxury guests for private events, dignitaries in town for UN assembly or corporate events, super suites are at the peak of refined luxury.
Co-Managing director
Expand, LOE Group LLC
01.2013 - Current
- Peter Founded and developed with two partners, a 77 acre parcel of land on north coast of Dominican Republic for development of a luxury resort community of homes amenity’s and services
- Seven sizes and configurations of villas are developed to sell and participate in rental program
- 5 years in development, design and permits that has produced a striking new luxury hybrid resort with unobstructed ocean views and private access beach
- Strong team of designer builders and specialists were formed to create all the components of amenities and services required
- Scheduled completion 2024.
President/Owner
CELADONgroup LLC
01.2001 - Current
- Peter Williamson founded Celadon after starting his last design consultancy firm KROW design inc
- CELADON was founded on a design and manufacturing model
- Peter and his team have decades of experience designing and manufacturing and building
- We took this practice to every client and every budget and still today have managed to work successfully within four major categories and many many industries
- As a student of architecture and the practice of industrial design, the firms client roaster has bridged the typical and untypical
- After roughly 5 years in business Celadon entered the custom lighting business at the request of a prominent lighting design firm from our retail work
- Years later this remains constant in our business
- We were fortunate to work with some of the world top brands, architects, Contractors, hospitality groups and beyond..
Owner/design consultant
KROWdesign Inc
01.2000 - Current
- Peter founded Krow design just following his last corporate executive creative roll and just following the tragic episod of September 11
- The firms model was connecting brands and product companies with our design manufacturing knowledge and leverage the power of efficiencies in design towards manufacturing to result in quality and price targets.
Co-Owner
Ilomio LLC
01.2009 - 01.2013
- Sold 2013
- Peter and partner Esko founded and developed cutting edge decorative architectural lighting company.
- Its simple proposition was to create the first best in class decorative LED light fixture company with architectural specs and options
- Ilomio succeeded buy designing unique modern, Danish inspired decorative light fixtures with task level outputs, high CRI and multiple color and white options all with remote API controls if needed
- Ilomio built its own factory in small seaside town one hour north of Copenhagen and expanded to 30,000 s.f
- Pain and assembly plant within 3 years time
- Ilomio successfully launched its product in 10 countries with roaster of sales agencies and reps from across US and Europe
- In 2013 Peter Williamson sold Ilomio company to his partner, who still operates the buisness today.
VP of Design
Consumer Promotions International
01.1999 - 01.2001
- Peter was hired on at this international consumer product display and promotion company to help sell company
- Peter was intimately involved in reorganizing design studios in four offices from New York, Paris, Leicester England and Hong Kong
- Peter was responsible for 150 designers and engineers along with key luxury clients management
- Peter personally managed with his team and larges roll-out of in-store renovations for Estee Lauder and Clinique in their history and developed the research, design and roll-out for a co-branded product launch for Evian and Johnson &Johnson in France
- At completion of his tenure Peter was invoived in the pitches and sale of CPI to a large paper and commercial display company based in North Carolina
- After Sale, Peter was elevated to Corp VP of design Chesapeak Display co
- Peter was then responsible for all corp
- Graphic communications as a public company and managing key client relationships with our more that 10 design studios in house with large clients such as P&E and many of the know luxury brands in the US and Europe, from watches, cosmetics, perfums, golf, fashion and housewares.
Creative Director
Donovan And Green
02.2023 - 02.2023
- Led team of designers to create comprehensive corporate identity system.
- Developed strategic communication and marketing plans.
- Monitored industry trends to keep creative materials fresh and engaging.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Formulated and monitored budgets to manage expenses and control costs.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Mentored and trained junior designers to help enhance skills and capabilities.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Conducted research and identified market trends to inform creative direction.
- Preserved branding standards of assigned accounts.
- Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
Creative Director/Image Design
Nike Inc
01.1996 - 01.1998
- Peter was recruited from his first design job to be the created director within a global group called image design
- He was based in Portland at HQ and his division was solely responsible for all public facing events, product graphic, internal video, specialty retail and global product launches
- At the time there were 250 designers across the US, Europe and Asia for Nike design
- Peter was specifically involved in a number of critical projects for Nike
- Supershow, which was a private sales event for all the US sales, that showcased the newest product and technology
- The World cup of men’s Soccer in France in 1998
- Peter and his team secured a large venue at the base of “La Defence”
- They designed and built a 150,000 s.f
- Soccer experience park under the La Defence building
- Along with this, they developed a mobile arsenal of refurbished and branded old milk trucks and cooper minis emblazended with the Nike sponsored teams
- The mobile arsenal entered each of the 9 cities around France and challenged young kids with playing street soccer while introduction them to Nike soccer as a brand
- Nike Town New York was a dream of Phil Nights
- The image design team and Peter group developed with a cast of hundreds the ground up building of Nike’s greatest retail brand experience to date
- With four floors and branded experiences at every corner, the retail space was not designed to sell volumes of product but to engage the athlete in all of us with the Nike products for each category
- The project was an overwhelming success and eventually the company modified the retail store to manage the massive crowds of customers that wanted product beyond what was originally conceived.
Senior Designer
555 International
05.1990 - 01.1996
- Evaluated project scope and development schedule, and collaborated closely with project owners to establish parameters.
- Helped company advance industry standing by creating innovative concept designs.
- Incorporated design changes based on feedback from project teams.
- Developed schematics showcasing design layout, individual components and production procedures.
- Developed concept designs for client projects, through manufacturing management and installation in the field.
- Lead graphic design and marketing for company at trade shows and local design events.
- Developed all photography for site work and product images in house.
- Designed concepts for in house furniture line called "Automatic" over 5 years.
Education
Bachelor of Arts - Architecture, Industrial design, Minor, finance
Arizona State University
05.1990
Skills
- Hand drawing, sketching and rendering
- Adobe suite of design applications
- Microsoft suite of applications
- Architectural photography
- Microsoft Project
- Drone video and stills
- Financial Management
- Business Planning
- Business Administration
- Business Development
Affiliations
IDSA - Long standing member of Industrial designer society of America.
Languages
French
Limited Working
Spanish
Limited Working
Timeline
Creative Director
Donovan And Green
02.2023 - 02.2023
Executive Director
Luperon Ocean Estates
01.2018 - Current
Co-Managing director
Expand, LOE Group LLC
01.2013 - Current
Co-Owner
Ilomio LLC
01.2009 - 01.2013
President/Owner
CELADONgroup LLC
01.2001 - Current
Owner/design consultant
KROWdesign Inc
01.2000 - Current
VP of Design
Consumer Promotions International
01.1999 - 01.2001
Creative Director/Image Design
Nike Inc
01.1996 - 01.1998
Senior Designer
555 International
05.1990 - 01.1996
Bachelor of Arts - Architecture, Industrial design, Minor, finance
Arizona State University
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