Petrina Herman-Shelby
San Diego,US
Summary
Dynamic customer service professional with extensive experience in managing and developing talent within the modeling industry. Over 20 years of relevant experience in negotiating contracts, building client relationships, and leading teams to exceed sales goals. Successfully doubled sales within a year by effectively scouting and placing models. Excited to leverage unique skills in communication and relationship-building to enhance service delivery in customer service role.
Overview
14
14
years of professional experience
Work History
HOSTESS / ASST MANAGER
WEST END BAR AND KITCHEN
08.2023 - 08.2025
Mother Agent
P.S. Model Management
06.2018 - 01.2025
- Scouted, developed, and managed talent, facilitating agency placements.
Commercial Print Agent
Genetic Model Management
06.2022 - 06.2023
- Negotiated contracts and expertly managed models through interviews.
- Submitted casting requests to networks while servicing clients directly.
Director, Commercial Department
Brand Model and Talent
05.2015 - 05.2018
- Oversaw the operations of the commercial department, enhancing overall performance.
- Scouted, signed, and guided models and actors, resulting in a significant increase in sales by doubling talent agency's revenue within one year.
- Booked models and actors nationwide for high-profile print ads and commercials.
- Cultivated and sustained relationships with casting directors, amplifying opportunities for models.
Director, Print Department
KSR Talent Agency
04.2011 - 04.2014
- Developed and managed the Print Department, ensuring smooth operation.
- Oversaw model management, negotiated contracts, and successfully handled all print advertising, submitting 10-15 projects consistently.
- Scouted, interviewed, and placed models both nationally and internationally, maximizing client reach.
- Expanded client base through the coordination of regular 'open call' events, identifying and showcasing models' unique traits.
- Established strong relationships with casting directors and clients, achieving deep insights into profile requirements and submitting fitting model profiles.
Education
Bachelor of Business Administration - BBA
Fisher Jr. College
Boston01.1986
Skills
- Scouting
- Team management
- Extensive Model Industry Knowledge
- Relationship development
- Excellent Coaching Skills
- Instinctive & Cultivated Eye for Talent
- PHONE SKILLS
- COMPUTER SKILLS
- CUSTOMER SERVICE
Timeline
HOSTESS / ASST MANAGER
WEST END BAR AND KITCHEN
08.2023 - 08.2025
Commercial Print Agent
Genetic Model Management
06.2022 - 06.2023
Mother Agent
P.S. Model Management
06.2018 - 01.2025
Director, Commercial Department
Brand Model and Talent
05.2015 - 05.2018
Director, Print Department
KSR Talent Agency
04.2011 - 04.2014
Bachelor of Business Administration - BBA
Fisher Jr. College
INTERESTS
ANIMALS, HORSE BACK RIDING, MOTORCYCLE RIDING, HIKING, HELPING THE ELDERLY