PEYTON COLSTON
Tyler,TX
Summary
Successful Digital Marketing Specialist with experience propelling brand image and driving customer engagement to increase revenue. Skillful in generating attention among target audiences. Strong collaborator comfortable working with various teammates and industry professionals to oversee execution of campaigns.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Intuitive Websites
Denver, CO
06.2021 - 06.2023
- Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
- Communicated with clients via email, phone, online presentations, screen-share and Zoom meetings.
- Planned and instituted social media marketing plan for 50+ clients
- Cultivated new accounts and provided value-added services to existing clients to increase overall revenue.
- Input data into CRM system to manage existing portfolios and potential leads.
- Acted as main point of contact in matters relating to client concerns and needs.
- Prepared monthly reports and financial statements for review by management.
- Tracked sales and customer information and produced reports for upper management.
- Prepared and sent proposals to prospective clients.
- Developed social media marketing strategies to help brand company and increase sales.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Managed creation of marketing materials
- Planned advertising campaigns for online, print and other mediums.
- Expanded customer base by successfully emailing prospects to enhance conversion rates.
- Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
Project Specialist
UBank
, TX
06.2020 - 06.2021
- Developed marketing content such as blogs, promotional materials and advertisements for social media
- Contributed to mock-ups, email campaigns and social media content
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms
- Captured and analyzed social media metrics
- Increased customer engagement through social media
- Oversaw preparation and management of event budgets to deliver at or below projected costs
- Delivered smooth execution of planning and hosting of marketing events, including site selection, scheduling, marketing, reservations, materials, event management and follow-up
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms
Social Media Manager
ANKR Agency
Arlington, TX
12.2019 - 06.2020
- Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic
- Used Google My Business and Social Media Analytic Tools to track consumer engagement and draw conclusions about user data
- Planned and instituted social media marketing plan for 20+ clients
- Monitored online presence of company's brand to engage with users and strengthen customer relationships
- Identified target market and key segments through in-depth analysis of markets and related trends
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably
- Discussed SEO needs and optimized strategies for short- and long-term campaigns
- Increased customer engagement through social media
- Analyzed and reported social media and online marketing campaign results.
Marketing Coordinator
Billy Bob’s Texas
Fort Worth, TX
03.2019 - 12.2019
- Maintain website events calendar and update website content as appropriate
- Copyedit and fact check web exclusive content from various sources
- Ensure correct content for search engine optimization and search engine marketing
- Created informative and entertaining posts for venue’s Twitter, Facebook, and Instagram pages by way of Later
- Conduct weekly website checks to ensure the accuracy, style, and effectiveness of Billy Bob’s Concert Schedule listing on BBT.com, BBT mobile app, and all 3rd party websites
- Troubleshoot website quality and usability
- Write and edit weekly/monthly email campaigns and manage post-event email survey campaigns
- Compile analytics and report out weekly
- Work closely with the Marketing team to refine and improve various platforms
- Manage and coordinate marketing, advertising, and promotional activities for Billy Bob’s Texas with an emphasis on brand marketing
- Create and design marketing and branding strategies for all aspects of the business
- Analysis of customer & demographic research and current market conditions
- Monitor, review and report on all marketing activity and results
- Research and continually implement industry best practices
- Create Artist Profiles and use past play data to forecast upcoming concerts
- Select appropriate artist imagery from an approved pool for concert promotional efforts
- Produce and distribute weekly concert posters/monthly concert banners for in-venue promoting
- Produce monthly concert schedule posters for street team distribution
- Create and distribute monthly Roundup Newsletter
- Manage fulfillment of radio and sponsor ticket distribution
- Evaluate and report out on ticket redemptions monthly
- Create and submit weekly radio spots and DJ scripts.
Music Business Marketing Intern
Texas Music City
Lindale, TX
07.2018 - 11.2018
- Assisted venue owner with various marketing projects that would engage new leads and potential customers
- Created informative and entertaining posts for venue's Twitter, Facebook and Instagram pages
- Developed and implemented marketing campaigns targeting sponsors
- Band “Runner”: Cared for all artist needs prior/post performance requiring advanced understanding of artist riders and contracts
- Venue merchandising sales and design
Education
BACHELOR’S DEGREE - Music Business
Berklee College of Music
06.2018
HIGH SCHOOL DIPLOMA -
Rockwall-Heath High School
06.2012
Skills
- Attention to Detail
- Excellent Planner
- Team Player
- Creative Thinker
- Task Oriented
- Dead-Line Driven
- Detail Conscious
- Problem Solver
- Microsoft Office Suite
- Adobe Photoshop
- Canva
- Slack
- Asana
- Hubspot
References
REFERENCES AVAILABLE UPON REQUEST
Timeline
Marketing Manager
Intuitive Websites
06.2021 - 06.2023
Project Specialist
UBank
06.2020 - 06.2021
Social Media Manager
ANKR Agency
12.2019 - 06.2020
Marketing Coordinator
Billy Bob’s Texas
03.2019 - 12.2019
Music Business Marketing Intern
Texas Music City
07.2018 - 11.2018
BACHELOR’S DEGREE - Music Business
Berklee College of Music
HIGH SCHOOL DIPLOMA -
Rockwall-Heath High School
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