Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
Generic

Peyton Crowder

Cayce,SC

Summary

Hardworking, highly motivated professional eager to lend combined knowledge and skills to enhance business performance. Operates well in both individual and team capacities, leveraging seasoned work ethic to quickly adapt to different processes and drive company objectives. Resourceful and results-driven with a passion for growth and efficiency to meet company needs and increase service value.

Overview

2
2
years of professional experience

Work History

Sales and Customer Experience Manager

The Scion Group LLC
Cayce, SC
06.2023 - Current
  • Provided leadership and coaching for Experience Team Member staff performance and fostered a positive and productive team environment.
  • Assisted General Manager with ensuring all onsite staff were trained and compliant with Fair Housing, safety, and company policies.
  • Assisted with planning and executing successful annual Turnover processes.
  • Directed and executed move-in and move-out processes.
  • Regularly inspected and reported on property curb appeal and overall appearance of building exterior, common areas, amenities, and apartments.
  • Coordinated work orders with appropriate staff to ensure requests were being met on time, necessary communication was sent to residents and customer satisfaction remained high.
  • Kept a consistent pulse on resident feedback regarding facilities and maintenance needs.
  • Partnered with General Manager and Facilities Supervisor in the planning and execution of annual Turnover processes.
  • Assisted with all customer sales interactions, both personally and through directing team members in alignment with company standards.
  • Utilized KPIs to report on trends, insights and proactively address issues.
  • Provided expert direction on sales and revenue goals and led the team to achieve them.
  • Performed weekly market surveys to identify and recommend local marketing opportunities, appropriate marketing messages and material to drive traffic to the property.
  • Oversaw all on-campus and in-person marketing events.
  • Executed social media and communication strategies on various platforms to engage customers.
  • Managed promotional material and property incentives meeting marketing and concession budget.
  • Trained and mentored new team members to promote productivity, accuracy and friendly customer service.
  • Revised department schedules to maximize coverage during peak hours.
  • Prepared documentation, reports, and logs to identify and manage sales metrics and support process driven activities.
  • Drove customer escalations to resolution by engaging directly with clients.
  • Developed programs for recognizing employees who demonstrate exemplary levels of service excellence.
  • Developed key performance indicators used to measure success in achieving high levels of customer satisfaction.
  • Maintained accurate records of all interactions with customers including call logs, emails, online chats.
  • Provided coaching and guidance to team members regarding best practices for delivering exceptional customer experiences.
  • Monitored customer service performance metrics and created reports for senior management review.
  • Worked closely with other departments such as sales, marketing, product development, and IT in order to ensure a seamless end-to-end experience for customers.
  • Identified opportunities for improving existing processes related to providing an outstanding level of service.
  • Developed customer service policies and procedures to ensure a consistent and positive experience.
  • Implemented new technologies to streamline processes related to the customer experience journey.
  • Conducted regular surveys to assess customers' opinions about their experiences with the company's products or services.
  • Analyzed customer feedback data to identify areas of improvement in the customer experience.
  • Oversaw the development of training materials designed to educate team members on how best to provide excellent customer service.
  • Managed escalated customer issues and resolved conflicts in a timely manner.
  • Supervised creative development of marketing materials and collateral.
  • Established partnerships with influencers and industry experts.
  • Managed public relations efforts to enhance brand reputation.
  • Optimized social media platforms for customer engagement and lead generation.
  • Directed email marketing campaigns to nurture leads and retain customers.
  • Negotiated contracts with vendors, agencies, and sponsors/partnerships.
  • Utilized analytics tools to track campaign performance and ROI.
  • Evaluated customer feedback to improve future marketing initiatives.
  • Maintained strong relationships with key stakeholders in the industry.
  • Cultivated a company culture that prioritizes excellent customer service.
  • Developed and executed strategic marketing plans to drive sales growth.
  • Oversaw budget allocation for advertising and promotional activities.
  • Delivered marketing strategy updates to upper-level management.
  • Interviewed and hired talented individuals to add value to marketing team.
  • Recommended policy changes to improve marketing tactics and strategies.
  • Coordinated marketing events for showcasing product and service offerings.
  • Collaborated with other departments to coordinate strategic marketing activities.

Leasing and Marketing Manager

Landmark Properties Inc.
Columbia, SC
06.2022 - 04.2023
  • Served as direct liaison to Home Owners Association and its governing body.
  • Analyzed market trends to identify potential tenants and develop targeted campaigns.
  • Developed and implemented successful leasing strategies to increase occupancy rates.
  • Planned and hosted open houses and other special events held on and off the property.
  • Maintained accurate records of all transactions related to HOA finances.
  • Organized meetings between board members and homeowners to discuss issues or concerns.
  • Provided guidance on best practices for community association management.
  • Researched new technologies that could improve the efficiency of HOA operations.
  • Assisted in developing a long-term vision for the organization's growth and success.
  • Advised board members on best practices when it comes to managing a successful Community Association.
  • Implemented programs designed to improve security measures throughout the neighborhood.
  • Utilized customer relationship management software to track leads and convert them into qualified prospects.
  • Organized events for current tenants to build community relations and encourage loyalty.
  • Ensured compliance with all applicable local laws and regulations related to leasing activities.
  • Conducted regular inspections of vacant units prior to showings or move-in dates.
  • Communicated regularly with over 125 property owners to ensure their satisfaction with leasing activities.
  • Implemented effective advertising campaigns across multiple media platforms including print, radio, television, digital channels.
  • Maintained accurate records of tenant contact information, lease agreements, payments.
  • Created and maintained marketing materials such as brochures, flyers, and presentations.
  • Identified opportunities for improving customer service levels through training staff members on leasing policies.
  • Collaborated with other departments such as maintenance and accounting to ensure efficient operations.
  • Assisted in developing budget projections for upcoming fiscal year based on current market conditions.
  • Managed tenant relationships by responding to inquiries, complaints, and requests in a timely manner.
  • Coordinated move-ins of new tenants and ensured smooth transition into the property.
  • Monitored rental market conditions to keep up-to-date on competitive offerings.
  • Developed relationships with local real estate agents to promote rental units.
  • Recruited qualified personnel for sales and marketing roles within the organization.
  • Developed and implemented effective strategies to increase leasing volume and occupancy rates.
  • Performed regular property inspections to ensure safety standards are met.
  • Maintained accurate records of all leasing activity including applications, rent payments, renewals.
  • Designed promotional campaigns targeting key demographic groups in order to maximize exposure.
  • Developed marketing strategies to attract new tenants.
  • Supervised on-site staff and contractors for efficient operations.
  • Ensured compliance with local, state, and federal regulations.
  • Implemented rent collection procedures and addressed delinquencies.
  • Conducted market analysis to optimize rental rates.
  • Prepared monthly financial statements for property owners/investors.
  • Developed preventative maintenance plans for long-term savings.
  • Managed day-to-day activities involving tenants, subcontractors and property management.
  • Oversaw daily operations, maintenance, and administration of various properties.
  • Advised board members on interpretation of rules and regulations governing HOAs.
  • Assisted with the development of long-term planning to ensure that the community association's objectives were met.
  • Ensured compliance with all applicable laws and regulations governing the operation of a community association.
  • Organized social events for residents within the community association.
  • Prepared monthly newsletters informing residents about upcoming events and activities taking place within their neighborhood.
  • Coordinated meetings with board members to discuss issues related to the management of the community association.
  • Participated in resident forums providing information about new developments taking place in their area.
  • Resolved conflicts between residents regarding matters pertaining to rules or regulations within the community association.
  • Collaborated with board members in creating an annual budget for operating expenses incurred by the Community Association.
  • Developed and implemented policies, procedures, and regulations for the community association.
  • Communicated with local government officials on behalf of the board of directors regarding zoning ordinances or other matters affecting property values within the neighborhood.
  • Performed administrative tasks such as filing documents, preparing reports, and responding to inquiries from residents.
  • Managed property maintenance, tenant relations, and lease agreements.
  • Facilitated community events to foster tenant satisfaction.
  • Implemented energy-efficient practices to reduce utility costs.
  • Coordinated move-ins/outs while minimizing vacancy loss.
  • Assessed property condition reports for capital improvement projects.
  • Assisted in the preparation of annual budgets.
  • Assisted owners with analyzing complex real estate documents and loan agreements.
  • Managed overall tenant relations, promoted tenant satisfaction and streamlined services delivery.
  • Recommended clarifications and changes in program policies to director of property management.

Leasing and Marketing Assistant

Landmark Properties Inc.
Columbia, SC
05.2022 - 06.2022
  • Handled incoming calls from prospective renters and current tenants regarding rental information or maintenance requests.
  • Attended industry conferences, seminars, workshops to stay abreast of trends in the real estate market.
  • Assisted with the preparation of leases and related documents.
  • Created promotional materials, including brochures, flyers, postcards and emails.
  • Reviewed applications for potential tenants to ensure eligibility criteria was met.
  • Monitored online listings of available rentals and updated accordingly.
  • Maintained accurate tenant records in database system.
  • Coordinated move-in, move-out processes for new, existing tenants.
  • Performed market analysis to determine optimal pricing for rental units.
  • Collected rent payments from tenants and processed deposits into company accounts.
  • Conducted tours of properties and answered prospective tenants' questions.
  • Provided administrative support, such as filing paperwork, scheduling appointments.
  • Ensured compliance with all applicable laws related to leasing activities.
  • Negotiated lease renewals with existing tenants on behalf of landlord or property manager.
  • Maintained relationships with vendors providing services to rental properties.
  • Developed and implemented marketing strategies to increase occupancy rates.
  • Resolved tenant inquiries and complaints in a timely manner.
  • Inspected vacant units prior to new tenancy for necessary repairs or renovations.
  • Organized open houses and other events to promote properties.

Community Ambassador

Landmark Properties Inc.
Columbia, SC
03.2022 - 05.2022
  • Established positive relationships with key influencers within target audiences. Developed expertise in public relations and communications, utilizing strong interpersonal skills to build relationships with diverse stakeholders.
  • Ensured compliance with relevant laws and regulations related to stakeholder rights protections.
  • Conducted research to identify potential partners in alignment with the organization's goals.
  • Created engaging content for digital channels, including website copy, blog posts, email newsletters, and social media posts.
  • Compiled reports summarizing progress towards organizational objectives related to community engagement efforts.
  • Researched current trends in community engagement strategies to inform program development.
  • Provided customer service support to address inquiries from members of the public via phone or email.
  • Implemented strategies for measuring success across all community outreach initiatives.
  • Maintained accurate records of all interactions between stakeholders for reporting purposes.
  • Identified opportunities for improvement within existing programs based on feedback from participants.
  • Analyzed data from surveys and focus groups regarding satisfaction levels with existing programs.
  • Coordinated events to foster collaboration among local organizations, businesses, and civic leaders.
  • Advised senior leadership team on emerging trends impacting the organization's ability to engage stakeholders effectively.
  • Managed multiple projects simultaneously while meeting tight deadlines.

Education

Bachelor of Arts - Organizational Leadership

University of South Carolina - Columbia
Columbia, SC
05-2026

High School Diploma -

Laurens District 55 High School
Laurens, SC
06-2019

Skills

  • Seasoned Columbia Market Expert
  • Account Management
  • Implementation of Artificial Intelligence programs to assist with leasing and resident satisfaction
  • Customer Engagement
  • Financial Statements
  • Proficient in Microsoft Office
  • Retention management
  • Maintaining Closing Ratios
  • Data Analytics
  • Training programs
  • Training and Onboarding
  • Microsoft SharePoint
  • Market Trends Analysis
  • Market Research Analysis
  • Team Recruiting and Hiring
  • Cross-departmental Alignment
  • Campaign Performance Tracking
  • Strategic Marketing
  • Strategic Planning and Alignment
  • Relationship Building
  • Market Analysis
  • Event Planning
  • Program Evaluation
  • Written Communication
  • Task Prioritization
  • Professionalism
  • Vendor Management
  • Public and Media Relations
  • Brand Development
  • Effective Communication
  • Social Media Marketing
  • Problem-solving aptitude
  • Market Research
  • Email Marketing
  • Social Media Strategy
  • Budgeting and Allocation
  • Corporate Communications
  • Time management abilities

Affiliations

The Scion Group:

  • Increased social engagement by over 20%
  • Led team to unprecedented 30% year over year lead in pre-lease
  • Completely revamped social media strategy
  • Regularly finished in top 3 across the Southeast for pre-lease gain, within a company of 100+ properties
  • Increased engagement and traffic for resident events
  • Increased resident satisfaction- resulting in Google review average rising from 2.1 stars to 3 stars and climbing
  • Work is often utilized by corporate teams as campaign strategy examples company wide

Landmark Properties:

  • Regularly finished in top 3 across the Southeast for pre-lease gain, within a company of 100+ properties
  • Led team to 7% year over year lead in pre-lease
  • Tailored social media strategy to reach wider audience by implementing the use of reels
  • Implemented strategies and processes to streamline leasing efforts which are still utilized company wide to date
  • Became the youngest onsite Manager at 22 in a company with 100+ properties in 33 U.S. states
  • After staff turnover as a new manager, I successfully hired, trained and rebuilt the staff shortly before the annual turnover process with majority of those hires still in place to date.

Accomplishments

Relevant Organization Affiliations, Positions, and Honors

Electrical Cooperatives of South Carolina:

  • Elected as State Spokesperson where I served South Carolina as the sole delegate on the National Youth Leadership Council

University of South Carolina Residence Hall Association:

  • Served as President of Patterson Hall where I oversaw an annual budget of over $10,000 and coordinated with university officials.
  • Advised University Housing on new Campus Village Development in its planning stages

University of South Carolina Student Government:

  • Served on Freshman Council
  • Served on Gamecock Athletics Committee

Future Business Leaders of America:

  • Served as State VP and State Treasurer
  • 4x President
  • Political Science State Champion
  • Academic Team State Champion
  • Parliamentary Procedure State Finalist
  • Global Business State Runner-up

Becky Bostic Reilly Citizenship Award for Exemplary Community Service

Timeline

Sales and Customer Experience Manager

The Scion Group LLC
06.2023 - Current

Leasing and Marketing Manager

Landmark Properties Inc.
06.2022 - 04.2023

Leasing and Marketing Assistant

Landmark Properties Inc.
05.2022 - 06.2022

Community Ambassador

Landmark Properties Inc.
03.2022 - 05.2022

Bachelor of Arts - Organizational Leadership

University of South Carolina - Columbia

High School Diploma -

Laurens District 55 High School

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Peyton Crowder