Peyton Grosskreutz
Minneapolis,MN
Summary
Experienced systematic Marketing Analyst with a strong background in HubSpot and market data analysis. Skilled in business administration and proficient in data collection for research and metric analysis.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Analytics Specialist
Doherty Staffing Solutions
09.2024 - Current
- Analyze market data from multiple sources, including WageScape, ExactBuyer, and CRM systems, sorting in Excel for efficient analysis
- Optimize KPI tracking and performance reports for marketing campaigns
- Gather data to analyze competitor trends, market positioning, and overall strategies
- Utilize advanced Excel functions to organize, interpret, and visualize market data effectively
Marketing Coordinator
Doherty Staffing Solutions
09.2023 - 09.2024
- Implement new email signature system for all departments and companies, optimizing brand consistency and customer service ratings
- Coordinate philanthropic events, promoting community involvement for both the company and its sister company
- Develop and distribute weekly email content for the sales team
- Compile and analyze monthly data across all territories, and organized weekly Excel reports to track key metrics and simplify data analysis
- Create and manage Facebook ads to increase reach and engagement with target audiences
- Coordinate a variety of offline marketing efforts, including billboards, radio, and newspaper ads, to boost brand awareness and attract customers
Social Media Coordinator
St. Cloud State Career Center
03.2021 - 09.2021
- Collaborated with the HBS Advisory Council to ideate and amplify career opportunities for students, enhancing engagement and visibility
Bartender
Bulldog's Lowertown
07.2023 - Current
Education
B.S. - Marketing, Professional Selling Specialization
St. Cloud State University
05.2022
Skills
TalentEdgeAI
ExactBuyer
WageScape
HubSpot SEO I & II
Hubspot Marketing
Google Analytics
CodeTwo
Microsoft Office
Certification
HubSpot SEO I & II
HubSpot Email Marketing
HubSpot Marketing
Timeline
Marketing Analytics Specialist
Doherty Staffing Solutions
09.2024 - Current
Marketing Coordinator
Doherty Staffing Solutions
09.2023 - 09.2024
Bartender
Bulldog's Lowertown
07.2023 - Current
Social Media Coordinator
St. Cloud State Career Center
03.2021 - 09.2021
B.S. - Marketing, Professional Selling Specialization
St. Cloud State University
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