Summary
Overview
Work History
Education
Skills
Personal Interests and Activities
References
Timeline
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Peyton Netherton

Louisville,Kentucky

Summary

Seeking a position with a company where I can use my experience and education to help the company meet and surpass its goals. Results-driven media professional with strong focus on strategic planning, content creation, and campaign management. Known for fostering team collaboration and adapting seamlessly to changing needs. Skilled in digital marketing, brand development, and analytics. Valued for reliability and steadfast commitment to achieving impactful outcomes.

Overview

6
6
years of professional experience

Work History

WAVE Media Executive

WAVE News / Grey Media
04.2024 - Current
  • Build long-term business relationships with clients by consistently delivering outstanding service and meeting or exceeding expectations in terms of results achieved through our campaigns together.
  • Streamline internal processes for increased productivity while maintaining high-quality output in all deliverables.
  • Oversee content creation and curation efforts, ensuring consistent messaging aligned with brand objectives.
  • Implement tracking systems to monitor campaign effectiveness, adjusting strategies as needed for optimal results.
  • Set Appointments with new prospects and maintained a consistency of 3-5 new prospect meetings per week.
  • Work collaboratively with sales team members
  • Achieved full participation in the Grey Media training program.

Broadcasting Director/TMP

WAVE News Station
12.2022 - Current
  • Master Control Operator/Newscast Director: responsible for prepping on-air elements for three channels, as well as directing live, pre-recorded, and web productions
  • Experience in studio production; Floor directs all talk shows; Edits newscasts using Edius; Daily job of master control switching and set-up of video equipment; Responsible for recording programming, satellite downlink operation, and Ingest programming and advertising into automation system
  • Directs live newscasts; Works with news producers to determine best use of graphics and coordination of live shots; Monitors all on-air streams and assists in maintenance and upkeep of work environment
  • Current operating systems: Ross Overdrive Series 16; Ross Overdrive Caprica Series 21; and ENPS coding software.

Broadcasting Director/TMP

WBKO News Station
02.2022 - 12.2022
  • Master Control Operator/Newscast Director: responsible for prepping on-air elements for three channels, as well as directing live, pre-recorded, and web productions
  • Master control switching; Set-up of video equipment; Recording programming; Satellite downlink operation; Basic remote transmitter; and Ingest programming and advertising into automation system
  • Directs live newscast; Works with news producers to determine best use of graphics and coordination of live shots; Monitors all on-air streams and assists in maintenance and upkeep of work environment
  • Operating systems: Ross Overdrive Series 16; Ross Overdrive Caprica Series 21(assisted in new implementation); and ENPS coding software.

Marketing Intern

Kenney Orthopedics
01.2019 - 12.2020
  • Marketing Assistant: with preparation and design of company hosting events, patient socials and walking schools; Worked with marketing team on projects such as website design and local advertising to nursing homes and rehab centers; Responsible for staying on top of and updating company’s social media platforms; Processed and completed product orders; Met with amputees to discuss product satisfaction and/or improvement recommendations; Performed monthly inventory of marketing products as well as assisted in completing monthly expense reports.

Education

Bachelor of Arts - Digital Arts & Media

Transylvania University
Lexington, Kentucky
05.2021

Bachelor of Science - Computer Science / Digital Communications

Belmont University
Nashville, Tennessee
07.2019

Skills

Very self-sufficient with excellent time management skills

Extremely reliable No call-in or unreliable work history

Technical knowledge

Target Audience Analysis

Teamwork and Collaboration

Media plan presentations

Media activity planning

Social Media Strategy

Performance reporting

Organizational Skills

Effective Communication

Adaptability and Flexibility

Relationship Building

Self Motivation

Personal Interests and Activities

  • Bowling Green FC UPSL League Soccer Player (2021-2022)
  • Golf
  • Drone Operator / Video Editor

References

Available upon request

Timeline

WAVE Media Executive

WAVE News / Grey Media
04.2024 - Current

Broadcasting Director/TMP

WAVE News Station
12.2022 - Current

Broadcasting Director/TMP

WBKO News Station
02.2022 - 12.2022

Marketing Intern

Kenney Orthopedics
01.2019 - 12.2020

Bachelor of Arts - Digital Arts & Media

Transylvania University

Bachelor of Science - Computer Science / Digital Communications

Belmont University

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Peyton Netherton