Hi, I’m
Peyton Sanders
Dauphin Island,AL
Summary
Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
4
years of professional experience
Work History
Fusion One Marketing
Digital Marketing Specialist
03.2022 - Current
Job overview
- Boosted brand awareness by establishing strong web and social media presence.
- Created and deployed strategic social media content to boost reach and target audience engagement.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Optimized social media channels and web pages to improve SEO and usability.
- Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
Fabletics
Sales Lead
08.2021 - 02.2022
Job overview
- Built strong client relationships and provided high value-adding services, resulting in increased company market share.
- Contributed to design and setup of merchandise displays promoting key products, creating aesthetically pleasing arrangements to attract customer attention.
- Contacted customers to immediately find resolutions for escalated issues.
- Provided exceptional customer service to foster client loyalty and satisfaction.
Fabletics
Sales Lead
08.2020 - 05.2021
Job overview
- Used POS system to process sales, returns, online orders and gift card activations.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Up-sold and cross-sold products effectively, driving sales and increasing revenue.
University Of Kentucky Gatton College Of Business
Gatton Student Ambassador
04.2020 - 05.2021
Job overview
- Interacted with university and prospective students and parents during tours and student visit days, answering questions and providing insight.
- Mentored students to increase satisfaction and help engage in campus life.
- Distributed mail, filed documents and answered telephone calls.
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
Victoria's Secret PINK Campus Representative Team
Photographer
08.2020 - 12.2020
Job overview
- Photographed high-quality images for various print and digital projects.
- Digitally edited photos to enhance appearance.
- Planned and prepared for on-location and studio shoots.
- Edited, toned, captioned and uploaded photographs for publication.
A To Z Mobility
Marketing Intern
06.2018 - 03.2019
Job overview
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Helped with planning and hosting of marketing events.
- Collaborated with team members to help expand marketing channels.
- Contributed to mock-ups, email campaigns and social media content.
Education
Arizona State UniversityTempe, AZ
Master of Science from Digital Audience Strategy
12.2022
University of KentuckyLexington, KY
BBA from Marketing And Management
05.2021
Skills
- Audience Segmentation
- Brand Strategy
- Project Management
- Team Leadership
- Digital Content Development
- Search Engine Optimization Practices
- Customer Relationship Management
- Administering Social Media Accounts
- Online Content Development
- Digital Marketing
- Social Media Content Creation
Timeline
Digital Marketing Specialist
Fusion One Marketing
03.2022 - Current
Sales Lead
Fabletics
08.2021 - 02.2022
Sales Lead
Fabletics
08.2020 - 05.2021
Photographer
Victoria's Secret PINK Campus Representative Team
08.2020 - 12.2020
Gatton Student Ambassador
University Of Kentucky Gatton College Of Business
04.2020 - 05.2021
Marketing Intern
A To Z Mobility
06.2018 - 03.2019
Arizona State University
Master of Science from Digital Audience Strategy
University of Kentucky
BBA from Marketing And Management
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