Phani Raj Kumar Bollipalli
Austin,TX
Summary
Experienced software developer with over 17 years in the Software Development Life Cycle (SDLC), encompassing system requirements gathering, architecture, design, coding, testing, and production support across diverse technological platforms. Specializes in Adobe Experience Manager (AEM) and Java/J2EE, holding certifications as an Adobe Certified Expert in AEM and Oracle Certified Java Developer. Proficient in developing applications using the MERN stack, HTML5, CSS3, and JavaScript frameworks such as React and Angular. Skilled in AEM React integration and mobile app development using Cordova/PhoneGap. Known for a solution-focused approach and collaborative mindset, consistently delivering innovative solutions tailored to client needs while ensuring high-quality outcomes through expertise in cloud computing and enterprise architecture.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Senior AEM & Full Stack Developer
Harley Davidson
11.2021 - Current
- Architected enterprise-grade AEM 6.5 solutions with SPA (React) integrations, ensuring scalable, modular, and cloud-ready digital platforms.
- Led architecture governance for component, template, service, and servlet design standards across environments.
- Designed API-first backend services using Node/NestJS to support scalable digital commerce experiences.
- Directed cloud migration initiatives (On-Prem → Cloud) with performance tuning, dispatcher optimization, and CI/CD automation.
- Implemented Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) for real-time, AI-driven customer journey orchestration across web, mobile, email, and push channels.
- Designed and integrated Generative AI-powered content acceleration frameworks within AEM to automate content variation generation, perform intelligent metadata tagging, and generate personalized campaign messaging.
- Leveraged LLM-based content generation to dynamically create product descriptions, marketing copy, and localized content variations using governed prompt engineering strategies.
- Implemented AI-driven personalization models using behavioral analytics and predictive insights to enhance customer segmentation and improve conversion rates.
- Designed Agentic AI workflows integrated with AEP to autonomously analyze real-time customer behavioral signals, trigger contextual journey optimizations, and recommend next-best-actions across digital touchpoints.
- Built AI-powered content recommendation engines using unified customer profiles and real-time event streaming from AEP.
- Integrated machine learning models with AEM and AJO to enable predictive personalization and adaptive content rendering.
- Established AI governance practices including prompt control frameworks, data privacy & compliance alignment, and model monitoring & observability.
- Provided technical leadership, architecture reviews, and cross-functional collaboration across marketing, data science, and engineering teams.
- Marketplace Platform
AEM/UI Specialist
Digital Filing Cabinet
12.2017 - 11.2021
- Digital filing cabinet is an application to retrieve all types of documents from different systems and display them in one place.
- Interacting with client, providing the solution for the requirements, setting up the best practices for component/template/service/servlet development.
- Worked on multiple applications like Site Search, Search medical record, Get documents BFF, Retrieve document BFF, ROI.
- Designed and implemented data pipelines and schemas in AEP Adobe Experience Platform to streamline data collection, integration, and activation.
- Developed complex data models in AEP to map customer behaviors and purchase patterns, delivering actionable insights to enhance customer experience strategies.
- Involved in performance tuning and performance improvement of site.
- Reviewing the developer code and providing the review comments to adhere to the AEM standards.
- Involved in improving the security, caching and load balancing of AEM servers using web server, dispatcher modules.
- Designed and developed custom XDM schemas to model data for personalized marketing campaigns and customer journey orchestration within AEP.
- Integrated custom data schemas to unify diverse data sources, improving data accuracy and relevance for customer profiles.
- Utilized AEP’s identity resolution capabilities to merge disparate customer data sources, creating unified customer profiles for personalized experiences.
- Implemented profile stitching to track customer interactions across multiple devices and touchpoints, enhancing the quality of customer insights.
- Developed custom APIs to integrate external systems with AEP, enabling seamless data flows and activation across multiple marketing channels.
- Automated data activation workflows by integrating AEP with marketing platforms such as Adobe Campaign and Adobe Target.
- Installing author/ Publishing instances.
- Integrated AJO with email, SMS, push notifications, and other communication channels to ensure consistent, cross-channel engagement.
- Developed complex components with dialog in AEM using jQuery, HTML and CSS.
- Developing components and templates in AEM 6.5.
- Upgraded AEM 6.3 to AEM 6.5.
- Client: Kaiser Permanente
AEM Specialist
HNFS Web Phase 1
03.2017 - 11.2017
- HNFS RWD is to make all existing content responsive and integrating to AEM with service integration changes.
- Interacting with client, providing the solution for the requirements, setting up the best practices for component/template/service/servlet development.
- Involved in performance tuning and performance improvement of site.
- Reviewing the developer code and providing the review comments to adhere to the AEM standards.
- Involved in improving the security, caching and load balancing of AEM servers using web server, dispatcher modules.
- Developed complex components with dialog in AEM using jQuery, HTML and CSS.
- Developing components and templates in AEM 6.2.
- Implemented the Sling Filter, Felix Filter, Sling Servlet, OSGI bundles for interacting with remote spring webapp services and custom business logic in java.
- Worked on Digital Asset Management, to manage and store all the media.
- Worked on Multisite Manager (MSM) so as to get the same structure and content on all the versions of the website.
- Created workflows, Process step and Participate step.
- Created an Angular JS add on lib that allows component developers to define and bind to W3C Custom Elements.
- Doing impact analysis and creating High Level Design Document and Low Level Design Document as per the Functional Specifications Document.
- Developing components and templates in Adobe CQ5.
- Responsible for setting up AEM author/publish instances across multiple environments.
- Client: Cognizant/Health Net Federal Services
Hybrid mobile App Developer
Health Net Federal Services
12.2016 - 03.2017
- Health net Federal services Tricare West mobile app development using Apache Cordova, IONOIC framework, Phone gap build and Content Sync feature using OTA(Over the air) update.
- Creating components using Angular JS, Ionic framework and Cordova plugins.
- Configuring the Phone gap builds for Android, IOS devices.
- Set up Content sync frame work to push the updates from author.
- Client: Health Net Federal Service/Cognizant
CQ 5.5 to AEM 6.2 Upgrade Developer
Health Net Federal Services
08.2016 - 12.2016
- Upgrading the code to make it compatible with AEM 6.2.
- Involved in configuring multiple user groups and allowing/restricting them from accessing the different sections of content.
- Upgrading the existing content with steps suggested by adobe.
- Making up a stable instance on 6.2 where both upgraded code and upgraded content works.
- Unit testing every component and fixing the issues.
- Fixing the deprecated API’s.
- Deployed and Managed AEM instance in Apache Tomcat.
- Configuring the new dispatcher for AEM 6.2 instance.
- Client: Cognizant/Health Net Federal Services
CQ 5.5 to AEM 6.2 Upgrade Developer
Health Net Federal Services
08.2016 - 12.2016
- Upgrading the code to make it compatible with AEM 6.2.
- Involved in configuring multiple user groups and allowing/restricting them from accessing the different sections of content.
- Upgrading the existing content with steps suggested by adobe.
- Making up a stable instance on 6.2 where both upgraded code and upgraded content works.
- Unit testing every component and fixing the issues.
- Fixing the deprecated API’s.
- Deployed and Managed AEM instance in Apache Tomcat.
- Configuring the new dispatcher for AEM 6.2 instance.
- Client: Cognizant/Health Net Federal Services
SSEP Mobile Developer
Wells Fargo Advisor
11.2013 - 07.2016
- Brokerage Mobile is a project for financial institution that facilitates the buying and selling of financial securities between a buyer and a seller.
- Involved in Design, Development, and Support phases of Software Development Life Cycle (SDLC).
- Used Agile software development methodology to develop project plans.
- Perform CQ5 customization on foundation components, core CMS and workflows to extend functionalities, improve performance or fix issues on project level.
- Utilize HTML, CSS, JQuery for designing and implementing custom CQ components.
- CQ5 related design and framework development and Architecture using templates, components widgets, CQ5 bundle, JCR/Sling API, clustering publish and author and editing content with the help of OOTB widgets.
- Manage an enterprise CMS system for a multinational entity, implement a governance policy, create users and roles, and build workflows, as well as utilize Digital Asset Management.
- Client: Cognizant/Wells Fargo
Performance Engineering Tool Developer
Wells Fargo Lending Grid Platform
01.2015 - 08.2015
- Lending Grid Performance Engineering Tool is to capture the SPL test report data and provide the business stakeholders access to search and view reports of different test windows in different releases.
- Involved in all phases of life cycle.
- Collected and compiled requirements and prepared BRD document.
- Designed and developed the prototypes of all screens and mockups.
- Created Use case document, data modeling.
- Involved in implementation of smoke test execution and Test summary upload use cases.
- Coordinating with offshore on day to day tasks and reviewing their work.
- Client: Cognizant/Wells Fargo
Software Engineer
CEMoD
05.2012 - 01.2013
- CEMoD (Customer Experience Management on Demand) is a product that helps the telecom service companies by giving them deep insights that drives targeted and profitable action.
- The product gives holistic, real-time view of the subscribers using data extracted and correlated from multiple sources – the network, the service, the device, the usage, the subscriber and the customer experience.
- CEMoD provides an innovative user-friendly online portal that makes it easier than ever to manage the customer’s experience.
- Client: Nokia Siemens Networks
Software Engineer
Wal-Mart SNE
10.2011 - 02.2012
- The store number expansion project is to allow all store numbers that are available in the system, to be used for future growth domestically, and introduce more store numbers to the system by increasing the store number length.
- Assigning tasks to team members.
- Analyzed file consolidation, preparing the reports on a daily basis.
- Involved in reviewing the Analyzed files of Team Members.
- Involved in training and guiding the team for the analysis process.
- Daily tracking and consolidation of delivery reports.
- Mentoring the team.
- Client: Walmart
Software Engineer
Wal-Mart Integration
05.2011 - 10.2011
- Wal-Mart Integration project is redesign of new pharmacy architecture mechanism.
- Continuously interacting with the client to keep the status up to date.
- Involved in developing Auto Refill and Medication Reminders modules.
- Involved in code reviews & Unit testing.
- Client: Walmart
Software Engineer
Web Monet
08.2009 - 05.2011
- Thomson Monet is a tool to monitor Applications, Databases, Routers, and Network Links.
- Involved in coding & Unit testing.
- Involved in application support.
- Involved in deployment activities.
- Client: ThomsonReuters
Senior Software Engineer
Thomson One
01.2009 - 08.2009
- The project mainly deals with displaying the day-to-day Stock Market data of US and Canada.
- Involved in coding & Unit testing.
- Involved in UAT and support.
- Involved in deployment activities.
- Client: ThomsonReuters
Senior Software Engineer
Plateau TMS
11.2007 - 12.2008
- Plateau is a leading provider of web-based software for developing, managing, rewarding and optimizing organizational talent to increase workforce productivity and maximize operating performance.
- Involved in each part of SDLC cycle.
- Involved in coding & Unit testing.
- Involved in enhancements of modules performance, Learning.
- Client: Startmark Services
Software Engineer
CUSS - Self Service Kiosk
03.2006 - 11.2007
- Check-in application used at the airports to automate the check-in process was used in self-service kiosks.
- Involved in each part of SDLC cycle.
- Involved in coding & Unit testing.
- Client: Unisys
Software Engineer
ISM – Cargo Tracking and Rating Application
03.2006 - 08.2006
- Cargo rating application that tracks the real-time status of various shipments handled by the different airlines.
- Involved in coding & Unit testing.
- Client: Unisys
Software Engineer
SPEED
07.2005 - 02.2006
- SPEED is the internal credit monitoring software that is developed to automate the manual process of ‘Credit Monitoring’.
- Involved in Functional Specs.
- Involved in coding & Unit testing.
- Client: RealsoftInc
Education
Master in Computer Applications -
Sri Krishnadevaraya University
Ananthapur, AP, INDIASkills
- Enterprise architecture design
- Performance optimization
- Security and compliance
- Stakeholder communication
- Full stack integration specialist
- Adaptable to new skills
Certification
- SCJP (Oracle Certified JAVA Programmer), 95%
- Certified SAFe 5 Practitioner
- Certified UI Path RPA Developer Advanced
- AWS Certified Solutions Architect – Associate
Timeline
Senior AEM & Full Stack Developer
Harley Davidson
11.2021 - Current
AEM/UI Specialist
Digital Filing Cabinet
12.2017 - 11.2021
AEM Specialist
HNFS Web Phase 1
03.2017 - 11.2017
Hybrid mobile App Developer
Health Net Federal Services
12.2016 - 03.2017
CQ 5.5 to AEM 6.2 Upgrade Developer
Health Net Federal Services
08.2016 - 12.2016
CQ 5.5 to AEM 6.2 Upgrade Developer
Health Net Federal Services
08.2016 - 12.2016
Performance Engineering Tool Developer
Wells Fargo Lending Grid Platform
01.2015 - 08.2015
SSEP Mobile Developer
Wells Fargo Advisor
11.2013 - 07.2016
Software Engineer
CEMoD
05.2012 - 01.2013
Software Engineer
Wal-Mart SNE
10.2011 - 02.2012
Software Engineer
Wal-Mart Integration
05.2011 - 10.2011
Software Engineer
Web Monet
08.2009 - 05.2011
Senior Software Engineer
Thomson One
01.2009 - 08.2009
Senior Software Engineer
Plateau TMS
11.2007 - 12.2008
Software Engineer
CUSS - Self Service Kiosk
03.2006 - 11.2007
Software Engineer
ISM – Cargo Tracking and Rating Application
03.2006 - 08.2006
Software Engineer
SPEED
07.2005 - 02.2006
Master in Computer Applications -
Sri Krishnadevaraya University
Technical Experience
Windows 2000, Windows NT, Windows XP, Linux, Object Oriented Programming (OOPs), Aspect Oriented Programming (AOP), Java, Struts 1.2, Hibernate, Spring 3.x, JSP, Servlets, JDBC, JavaScript, Ajax, HTL, Junit, Maven, extjs, ANT, bash and shell scripting, JMS, ReactJs, Angular, NodeJs, ExpressJs, Oracle, MySql, Sybase, Eclipse 3.0, Eclipse 3.1, Bea WebLogic studio, QC, CVS, SVN, VSS, BEA WebLogic 7.0, BEA WebLogic 8.1, Tomcat 7.x, JBOSS, AEM 6.5, AEM 6.3, AEM 6.2, AEM 6.5, CRX, Apache Jackrabbit, OSGI, Apache Sling, Apache Felix, Jude, Jmeter, Splunk, New Relic, Dynatrace, JMS Toolkit
Personal Information
Title: Principal AEM / AI Solutions Architect