
Multi-talented associate director applies several years of experience in operations. Manages diverse business areas with an eye for efficiency and quality. Excellent team leader and analytical problem-solver.
Launched and led a U.S.-based digital sales and retention pilot to evaluate the insourcing of operations previously supported offshore.
• Exceeded business-case targets, successfully converting the pilot into an official, scalable operating channel.
• Outperformed external partner sites by up to 900% in Fixed Wireless, Postpaid Voice, and Fiber close rates while leading the channel in customer experience and resolution performance.
• Built the channel operating model, performance scorecards, coaching routines, and accountability systems to accelerate revenue, retention, and service outcomes.
• Partner with senior leaders and cross-functional teams to evaluate channel economics, remove operational barriers, and shape domestic expansion strategy.
• Directed performance across 130 authorized retail locations, 5 markets, and 32 DMAs, increasing fixed wireless activations 49% and fiber sales 20% year over year.
• Guided independent owner-operators to align business strategies with AT&T priorities, translating corporate initiatives into measurable partner revenue opportunities.
• Cultivated executive-level relationships with business owners and field leaders, leveraging performance insights and financial impact to foster accountability without direct authority.
• Directed channel execution across sales, training, and MDU expansion while integrating Salesforce and outbound healthcare prospecting.
• Built executive-level relationships with business owners and field leaders, using performance insights, financial impact, and strategic influence to drive accountability without direct authority.
• Directed program and project managers across indirect retail and company owned operations, translating enterprise strategy into scalable field execution.
• Established executive reporting and operating cadences, facilitating faster decision-making across geographically dispersed teams.
• Increased Salesforce adoption from 20% to 65% through change management, performance visibility, and field accountability.
• Expanded national retail partnerships, enhancing market presence and engagement at DMA levels.
• Directed acquisition strategy across exclusive and non-exclusive MDU properties, accelerating fiber and wireless penetration while generating $2M+ in ROI.
• Built strategic relationships with developers, property owners, and property managers to expand access and increase resident adoption.
• Led sales, construction, marketing, and operations through property launch readiness and market-penetration execution.
• Used market intelligence and property-level performance to prioritize investment and optimize growth across the MDU portfolio.
• Directed B2B2C acquisition strategy with major corporations and healthcare systems, converting employer-sponsored wireless benefits into scalable customer growth.
• Generated 27,000 annual FirstNet subscribers by strengthening field partnerships, opportunity management, and acquisition execution.
• Built strategic relationships with enterprise and healthcare partners to expand employee engagement, strengthen discount-program adoption, and increase postpaid voice penetration.
• Led 15 acquisition specialists supporting 462 retail locations, generating more than 500 incremental subs monthly.
• Directed a 96-employee, 14-location retail portfolio, delivering 300+ monthly fiber subscribers and 25,000 annual postpaid wireless net additions.
• Held end-to-end accountability for sales, customer experience, talent, and operating performance, aligning leaders to achieve disciplined execution and drive sustainable growth.
• Led teams through significant market and operating-model transformation while sustaining customer focus, workforce engagement, and performance accountability.
• Led teams through market and operating-model transformation while maintaining customer focus, workforce engagement, and ensuring performance accountability.