Philip Ashcroft
Los Angeles,CA
Summary
Visionary Event Manager with more than 20 years of success in planning and executing memorable digital and physical events. Adept in managing multiple projects while maintaining high client satisfaction from start to finish. Quick to build rapport with clients and accomplished in bringing established vision into reality.
Talented at identifying potential problems, promptly mitigating obstacles and actively resolving conflicts to ensure client satisfaction and positive attendee experience. Background managing occasions from small, private affairs to extremely large corporate conferences.
Overview
25
25
years of professional experience
Work History
Chief Creative Officer
DEOCORTEX
Los Angeles, CA
07.2015 - Current
- Organized venues, budgets, guest lists, catering and event timelines.
- Met with potential clients to perform site inspections and give tours of facility, meeting rooms and offered activities.
- Created detailed timelines for events based on scope of work required by each department involved in process.
- Designed contracts, collected fees and booked venues for events.
- Assembled creative and innovative event attractions based on internal capabilities or outsourced to qualified vendors.
- Worked with professional and trade associations to create memorable and successful events.
Owner
TREEHOUSE DEVELOPMENT
Los Angeles, CA
04.2015 - Current
- Development, design & construction of multiple properties
- Craft construction of bespoke furniture
- Tiny living & trailer rehabbing
- Set pricing structures according to market analytics and emerging trends.
- Supervised performance of workers with goals of improving productivity, efficiency and cost savings.
- Oversaw project execution, phase progress, workmanship and team performance to drive on-time completion of deliverables.
Commercial / Launch Director
GAMEVICE
Los Angeles, CA
11.2014 - 07.2015
- Created a go-to-market plan and brand identity for Gamevice
- Launched Gamevice Live on iTunes
- Conceived and led skunk-work social media production units
- Developed relationships with vendors to facilitate quality service at competitive rates while maintaining financial responsibility within budgets.
Brand Development Consultant
RTSTRY, ATLX
Los Angeles, CA
10.2012 - 11.2014
- Produced pre-launch digital and branding project
- BIGFRAME - Set strategy for brand development and traditional media production
- FULLSCREEN - Delivered project for premium content channel and OTT subscriptions
- BBC - Developed concept for Will.I.Am Invention show
- RALLIUS - Developed Magic Minute branded show for mobile and digital
- Attended and participated in industry events.
- Chose facilities, inspected spaces and planned set up and execution to exceed client expectation.
- Selected catering services for different types of events, balancing cost, menu and term options against client demands.
General Manager
TAKEPART TV
Los Angeles, CA
01.2012 - 11.2012
- Transformed original YouTube channel proposal into an operational business
- Defined the brand, hired the team, commissioned content, set and exceeded
- Key Performance Indicators
- Rebuilt the business model for the channel & created a new plan for the business as a Multi Channel Network
Owner
ISLAND NATION MEDIA
Los Angeles, CA
07.2008 - 01.2012
- Produced the first branded entertainment show In The Kitchen for Jenn-Air &
- Adconion Media Group
- Integrated $700k plus product into the History Channel pilot Off The Grid
- Developed, produced and licensed The Occulterers to Babelgum
- Licensed Goodnight Burbank to Hulu and secured global distribution through
Head of US Business Development
Zodiak Rights, BBC STUDIOS
London, Los Angeles, UK
09.1998 - 07.2008
Advisor
- Charisma.ai US launch strategy
- Developer, Gaming Hall Of Fame launch strategy
- Producer, new content partnership with WHAT’S TRENDING
- Producer, GODS Film, VR strategy
- Developer, groundbreaking immersive experience with Taryn Southern
- Producer, Kings Daughter VR experience
- Developer, Untitled SC Film Animation project
- Developer, new pipeline between HALON & SC Films
Brand Manager, Senior Editor
- Top of the Pops
- Head of Product Development, Digital Media
- Music, Books, Film, beeb.com
- PUBLIC SPEAKING
- Brit Week, Moderator “Branded Entertainment”
- Variety, Panelist “Producing Multimedia Content”
- Games For Change, Judge “Pitch Panel”
- Whistler Film Festival, Host “Financing interactive content”
- Vivendi, Panelist “Disruptive Leadership Group”
- BAFTA, Moderator “What’s Happening Online For Digital
- Content Creators”
- UK Dept Trade & Industry, Panelist “Breaking Into America”
Education
BSc - Mathematics, Economics & Psychology
University of Bristol
07.1997
Bedford Modern School
07.1993
Skills
- Creative Thinking
- Content Strategy
- Brand Management
- Brand Integration
- Strategic Thinking
- Business Development
- Studio Management
- People Skills
- Critical Thinking
- Organizational Skills
- Friendly, Positive Attitude
- Supervision & Leadership
- Budgeting
- Financial Management
- Consulting
- Relationship building
- Staff Management
- Budget development
- Business planning
- Project Management
- Marketing
Interests
NON-PROFIT EXPERIENCE
, Deputy Chair, BAFTA LA
Executive Producer, Britannia
Awards
Board Member, BAFTA LA
Chair, New Media Committee BAFTA
Los Angeles
Co-Chair Games Committee, BAFTA
Los Angeles
Mobile Excellence Awards,
Affiliate Relations & Sponsorship
Expedition, Belize,
Construction & Reef Conservation
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.
Barack Obama
Timeline
Chief Creative Officer
DEOCORTEX
07.2015 - Current
Owner
TREEHOUSE DEVELOPMENT
04.2015 - Current
Commercial / Launch Director
GAMEVICE
11.2014 - 07.2015
Brand Development Consultant
RTSTRY, ATLX
10.2012 - 11.2014
General Manager
TAKEPART TV
01.2012 - 11.2012
Owner
ISLAND NATION MEDIA
07.2008 - 01.2012
Head of US Business Development
Zodiak Rights, BBC STUDIOS
09.1998 - 07.2008
Advisor
Brand Manager, Senior Editor
BSc - Mathematics, Economics & Psychology
University of Bristol
Bedford Modern School
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