Philip Heng
El Monte,CA
Summary
I’m a social media professional with a passion for building communities and creating meaningful connections online. I’ve developed a strong ability to engage with audiences through real-time conversation management, trend tracking, and platform-specific strategies. I thrive in fast-paced digital environments where I can adapt quickly, spot emerging trends, and turn insights into impactful content. I’m focused on creating authentic, engaging social media experiences that truly connect with the intended audience.
Overview
5
5
years of professional experience
Work History
Social Media Coordinator
Rescue Agency Public Benefit, LLC
09.2021 - Current
- Monitored and responded daily to high volumes of comments and DMs across platforms like TikTok, Instagram, and Facebook, delivering timely, brand-aligned replies—including during moments of negative sentiment or crisis.
- Monitored social media conversations and audience sentiment daily, translating insights into actionable recommendations for content and community strategy.
- Responded to various partnership inquiries across platforms, escalating collaboration and event requests to internal teams as needed.
- Collaborated with cross-functional teams (e.g., strategy, client services) to align comment response strategy with brand voice and campaign goals.
- Analyzed and reported on comment themes and sentiment trends throughout campaign lifecycles, informing ongoing engagement and messaging adjustments.
- Produced and distributed a monthly “Media Industry Report” newsletter summarizing key developments, platform updates, and media trends for internal stakeholders.
- Created and presented comprehensive monthly Social Media Trend Reports, highlighting emerging memes, viral challenges, evolving slang, and behavioral patterns to help content teams stay ahead of digital trends.
Social Media Management Intern
Rescue Agency Public Benefit, LLC
05.2021 - 09.2021
- Monitored and responded to comments and DMs in real time, flagging key audience trends and sharing insights to inform content and engagement strategies.
- Supported the review, optimization, and scheduling of social media content across platforms including Facebook, Instagram, TikTok, and YouTube for various brand accounts.
- Contributed to the creation of the monthly “Media Industry Report” newsletter, highlighting major media trends and platform updates for internal distribution.
- Researched and identified public health-focused content from online creators to inspire and inform content development that resonates with target audiences.
Social Media Coordinator
T.H.R.I.V.E Lifeline
10.2020 - 06.2021
- Created original content and executed social media strategies to support outreach for a text-based mental health crisis hotline.
- Monitored mental health-related trends and incorporated them into content, contributing to a 30% increase in user texting interactions.
- Designed interactive Instagram Stories—such as polls and Q&As—to boost engagement and deepen audience connection with T.H.R.I.V.E.
- Grew Instagram following by over 51% within the first month by implementing targeted, audience-relevant content strategies.
Education
Bachelor of Arts - Sociology
University of California, Irvine
Skills
- Well-rounded understanding of social media best practices and how to maintain a consistent brand voice across platforms
- Skilled at responding to sensitive or nuanced messages while protecting and reinforcing brand values
- Ability to spot trends and contribute fresh, relevant content ideas that align with audience interests
- Social Platforms: Instagram, TikTok, Facebook, YouTube
- Management Tools: Sprout Social, Hootsuite, Meta Business Suite/Ads Manager
- Collaboration & Documentation: Slack, Microsoft, Google Workspace
Timeline
Social Media Coordinator
Rescue Agency Public Benefit, LLC
09.2021 - Current
Social Media Management Intern
Rescue Agency Public Benefit, LLC
05.2021 - 09.2021
Social Media Coordinator
T.H.R.I.V.E Lifeline
10.2020 - 06.2021
Bachelor of Arts - Sociology
University of California, Irvine
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