Philip Huynh
Houston,TX
Summary
A multi-faceted marketing professional with 4 years of experience specializing in SEO optimization, data analytics, and KPI tracking. A proven track record of executing high-impact campaigns to enhance clients' online presence. Adept at collaboration with cross-functional teams as well as project and time management to ultimately deliver winning content strategy.
Overview
2025
2025
years of professional experience
1
1
Certification
Work History
SEO Strategist 2
TopSpot Internet Marketing
05.2022 - Current
- Recipient of the 2024 Consistent Growth Award, Top Team Winner for Q1 of 2023 & Q4 of 2023, Emerging Leader Award; AMA Crystal Award for Google Analytics in 2023.
- Responsible for managing 24 clients and 213 hours of client obligations billed monthly.
- Successfully sold 3 new web-build proposals with project values ranging from $15K to $35K.
- Conducted training sessions for 10 new SEO Specialists on Indexation Training using Google Search Console, Keyword Research, Customer Service, and basic HTML.
- Advise clients on effective content marketing strategies based on thorough website analysis and metrics, identifying areas of improvement in site structure & UX, and on-page elements to drive strategy and improve user experience.
Technical SEO Specialist
- Self-educated in a variety of full-stack web development, including PHP, Python, JavaScript, hosting management, API integrations and more.
- Implemented Google Optimize to create A/B tests and identify conversion optimization opportunities.
- Collaborated with SEO teammates on web-specific inquiries, including Call-To-Action button creation/updates, main navigation header and footer, and web form conversion optimization tactics.
- Took charge of performing comprehensive audits for the sales department, reforming the previous process, and introducing more consistency.
- Incorporate XML sitemaps, robots.txt files, 301 redirects, and 404 response code errors to facilitate search engine spidering, crawling, and indexing.
SEO Specialist
- Developed and executed tailored SEO strategies for over 27 clients while managing a client MRR of $83,000, resulting in significant improvements in organic traffic, search engine rankings, and lead generation.
- Delivered comprehensive SEO performance reports to 12-15 clients monthly, encompassing traffic insights, rankings, conversion quality, and emerging trends.
- Measured and analyzed strategy success using Google Analytics (UA & GA4), Google Search Console, FTP, Loop Analytics (proprietary lead analysis tool), Advanced Web Ranking, and BrightEdge, among other tools.
- Implemented web development strategies in various website content management systems including MODX, Magento, WordPress, Craft, and HubSpot.
- Optimized local SEO efforts, claiming business listings across relevant platforms, and incorporating geo-targeted keywords within content to drive foot traffic at brick-and-mortar locations for over 25 clients, making their websites more visible in organic search.
Marketing Specialist
TWP Tropical
01.2020 - 12.2020
- Improved sales through strategically implementing social media posts, becoming the top plant shop on the Etsy platform for a 3-month span.
- Developed SEO-optimized content for over 15 different types of exotic plants to enhance visibility and drive organic traffic.
- Implemented driving programs that increased sales by 25% over six months, applying customer feedback analytics to ensure optimum results.
- Launched targeted email marketing campaigns to prior customers that increased customer retention and engagement using Mailchimp.
- Leveraged data analytics to identify customer preferences and trends, optimizing inventory and promotional strategies to maximize sales.
Education
BBA - Marketing
University of Houston
12-2021
Skills
- SEO Tools:
Google Analytics 4, Google
Search Console, Screaming
Frog, Bing Webmaster Tools,
PageSpeed Insights,
BrightEdge, Ahrefs, Accuranker, Advanced Web
Ranking, TopSpot Loop
Analytics (Lead Generation
Tool), CallRail, JIRA,
Mavenlink, Hotjar, ChatGPT, DeepSeek
- Software:
Adobe Creative Cloud
(Photoshop, Illustrator, Premiere Pro), Blackmagic Design DaVinci Resolve
Affinity: Design, Photo,
Oracle Fusion Middleware,
Apple OS, Microsoft Office
Suite
- Web Development:
WordPress, MODX,
SquareSpace, WIX, Drupal,
Weebly, Magento 1 & 2,
HubSpot, Craft, FTP (File Transfer
Protocol Server)
- Conversion Rate
Optimization
- Website Speed Optimization
Certification
- Google Analytics 4
- Google Conversion Optimization Certification
- HubSpot SEO Certification
- SEMRush Certification
- BrightEdge SEO Certification
- ClickUp Novice Certification
Timeline
SEO Strategist 2
TopSpot Internet Marketing
05.2022 - Current
Marketing Specialist
TWP Tropical
01.2020 - 12.2020
Technical SEO Specialist
SEO Specialist
BBA - Marketing
University of Houston
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