Philip Wayne Mercer

Top ranked sales consultant recognized for contributions to record setting sales figures and new account development. Proven ability to achieve multimillion-dollar revenue gains. Dynamic, resourceful, and creative Sales and Marketing Professional with a strong record of achievements and a broad range of proven skills that include the ability to: New home sales and new home build construction knowledge. Over 23 years of Sales Experience Licensed Realtor (Inactive Status) Develop digital marketing strategies through effective analysis of ad traffic and behavioral trends. Sales Training Maintained #1 position out of 76 Sales Reps year after year Orchestrate the activities of a multidisciplined team and consistently deliver better than expected results in lead generation and optimizing client ROI. Function as Project Manager and develop client relationships that result in repeat and referral business.

Experienced with client relationship management and new home sales processes. Utilizes market analysis and negotiation skills to drive successful transactions. Track record of effective communication and problem-solving in dynamic environments.

• LENNAR CORPORATION, San Antonio, Texas, New Homes Consultant, 11/01/19, Present, Responsible for managing the entire sales process and communicating with buyers/real estate agents from initial contact through close of escrow., Demonstrated success in direct sales generating over $135mm in 5 years., Top NHC Closed Volume years 2022, 2023 & 2024., Follow up with buyers regarding builder incentives and new communities., Educated buyers on home specifications and building techniques., Priced out and wrote all custom change orders for new home builds., Prospecting for new customers through referrals, cold calling, relationships with real estate agents and networking through social media platforms., Gathered data from Comparative Market Analysis (CMA’s) to sell homes., Guided buyers from beginning to end of the home buying and loan process., Walked home site to show location and orientation of home., Created videos for training and marketing purposes for new home consultants., Led buyers through contracts and selections of materials for new home., Responsible for preparing weekly traffic and sales reports., Constant contact with buyers and real estate agents explaining the building/buying process, specifications and building techniques., Maintained MLS database, created marketing material community specific.
• SOMBRILLA SHADE COVERS, San Antonio, Texas, Director of Sales & Marketing, 03/01/15, 12/31/18, Quickly established a leadership position as the Top Producer for the Shade Construction company., Grew business through innovative solutions to client shade needs that include Shade Sails, Shade Structures, Architectural Shade Systems and Awnings., Develop new business through cold calling, networking and inbound customers., Maintained a revenue stream of 2 million+ annually., Played a key role in the company achieving its highest annual growth in 2016., Provided clients with feedback and managed construction from job formation to job execution., Gain full understanding of customer business goals, operations and project requirements., Target and contact key decision-makers and develop positive relationships to secure sales solutions., Performed material take offs from Architectural plans and priced jobs accordingly., Reported directly to the CEO and consistently exceeded performance goals for revenue generation and relationship building.
• ROUGHNECK GRAPHICS/ARMADILLO CREATIVE, San Antonio, Texas, Search Engine Optimization/Sales Director/Co-Owner, 02/01/09, 12/31/19, Played a major role in the successful business growth for this highly respected digital marketing, graphic design, and Web development company., Manage an SEO staff of three Developers and two Designers, two Copy Writers, and multiple link teams., Develop new business through cold calling and relationship building – maintain an annual revenue stream of $500,000+ from local and national accounts., Consistently maintain a 15% year-over-year growth., Increased lead conversion and decreased cost per lead for clients by developing and implementing online marketing strategies that include Organic page optimization and Website Testing campaigns., Initiate contact through cold calling and provide decision makers on company services for improving their Internet advertising performance., Utilize available digital analytics and reporting tools to conduct extensive analysis from digital, Internet, Website, and mobile performance to develop aggressive marketing plans for client companies that generate more leads and create a highly satisfactory ROI., Create and manage organic/all-natural search engine optimization, pay-per-click advertising, affiliate marketing, paid linking campaigns, and online public relations., Work with clients to evaluate pay-per-click campaigns and provide feedback on ad traffic and behavioral trends., Function as a subject matter expert/mentor for other team members to ensure ability to meet desired results.
• TIDAL GROUP, San Antonio, Texas, Registered Investment Broker, 01/01/04, 12/31/09, Aggressively marketed Oil and Gas Investment products to investors throughout the United States., Exceeded revenue goals and personally generated over $1 million in revenues., Developed business through cold calling and relationship building., Earned a Series 22 and Series 63 license.