Philip W. Gleaton
Bala Cynwyd,PA
Summary
Dynamic Public Relations Specialist and Corporate Communications professional with a diverse background in Business Development, Marketing, Advertising, Grant Writing, and Non-Profit sectors. Proven ability to craft compelling narratives that enhance brand visibility and foster stakeholder engagement. Expertise in developing strategic communication plans that drive organizational goals and support community outreach initiatives. Committed to leveraging strong interpersonal skills and industry knowledge to create impactful messaging and build lasting relationships.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Public Relations Specialist
- Responsible for email campaigns and social media marketing utilizing several online media outlets.
- Planned, organized and coordinated artist and music label events.
- Responsible for maintaining music industry-related crisis and last-minute emergencies.
- Pitched national and local media markets
- Project Managed campaign monthly and quarterly
- Creation of social media image to 4 million apple users
Marketing Coordinator
- Increased and promoted label and artist brands as well as image by developing strategic processes
- Implemented and executed marketing programs consistent with growing market share while maximizing profit margins.
- Developed networks and key relationships with customers, industry groups, and the music industry to establish credibility, develop leads and gather competitive intelligence.
- Developed a strategic management plan using SWOT analysis to determine the company's strengths, weaknesses, opportunities and threats.
- Designed innovative customized solutions, developed proposals and presentations to close deals and meet customer needs.
- Negotiated contracts with major labels and promoters for shows and future events.
- Expanded artist globally to 4 million customers
ABA/BHT
Kids and Family Incorporated
10.2015 - Current
- Aid youth and provide positive feedback
- 1 on 1 counseling with youth
- Monitor youth diagnosed with behavioral issues in classroom setting
- Provide weekly written report on youth behavior
- Easter Seals, Elwyn
Finance Consultant
Community Council
10.2017 - 12.2017
- Financial statements
- Accounts Receivable/Payable
- Bank Reconciliations
- Handled 10 Million Dollar merger account
- Account Summaries
- Invoices and Transactions
- M.I.P. Payroll Accounts.
Owner
World Class Entertainment
01.2000 - 01.2015
- Provided leadership and expert advice for various artist projects and marketing strategy.
- Ensured that the management role within the project scope is fulfilled and on schedule.
- Evaluated and advised musical artists with their best interests in mind at all times.
- Managed and Developed 175 Thousand dollars in sales and revenue
- Hired, mentored and trained 8-12 people
Education
MA - Strategic Communication
La Salle University
06.2019
B.S. - Business Communication
Chestnut Hill College
12.2013
Skills
- Social Media (Facebook, Twitter, Instagram and LinkedIn, Snapchat)
- Intermediate Microsoft Office (Word, Excel, PowerPoint, and Outlook, MIP)
- Reputation management
- Branding
- Communications management
- Multimedia production
- Crisis management
- Public relations
- Information gathering
- Partnership development
- Fact-checking
Certification
- Public Relations Society of America Member since 2013
- ASCAP Member since 2000
Languages
English
Timeline
Finance Consultant
Community Council
10.2017 - 12.2017
ABA/BHT
Kids and Family Incorporated
10.2015 - Current
Owner
World Class Entertainment
01.2000 - 01.2015
Public Relations Specialist
Marketing Coordinator
B.S. - Business Communication
Chestnut Hill College
MA - Strategic Communication
La Salle University