PHILIP SMITH

• Managed the Military Channel while developing new business opportunities across the nation.
• Strategically positioned TP-Link's product lines, including Deco, Tapo, and Archer, in various markets.
• Focused on distribution strategy to enhance brand presence in retail and B2B environments.
• Analyzed regional market trends to discover new opportunities for growth.
• Penetrated new markets by investigating competitor products, services, and trends.

• Drove 57% YoY growth in B2B channel from 2022-2024, increasing revenue from $596,815 to $940,059 by expanding partnerships with Zones, Follett Education Group, and Abt
• Achieved 37% YoY net growth at Verizon Corp by aligning with their B2B efforts and managing key partnerships with Verizon Corp, AT&T, and Google G-Store
• Report directly to EVP of Sales
• Responsible for Revenue Forecasting
• Other key managed partnerships: AT&T, Google G-Store & G-Store B2B team, D&H, CDW, TD Synnex, SHI, Ingram Micro, AB Distributing, VoiceComm, Superior Communications, Zurich Reps, and First Delta Group

• Key managed partnerships: Target, Amazon US & CAN, US Military Channel (All), Sam's Club/Walmart, Premium Incentive channel, and InMotion (Airport Retail), ULINE - b2b
• Reported directly to CEO and EVP of North America, ensuring alignment with corporate objectives and strategic vision
• Responsible for P&L accountability
• Generated new business through in-depth market analysis and expanded existing partnerships, contributing to overall revenue growth and market presence.

• T-Mobile /Sprint /Canada / Target US, Launched over 100+ rotating SKUs and $50 million in annual revenue, driving a 25% growth across National Carrier and National Retail Accounts
• Increased Revenue at T-Mobile by 150% YoY, from $24 million to $60 million, by launching new products, designing sell-in strategy and proposals
• Team Leader managing North America Field Marketing Team deployment (headcount 20) and internal Channel Marketing Managers and Demand Planning team.

• T-Mobile : Increased revenue yy 150% YoY from $24 million to $60 million by launching the LifeProof brand through 5000 Doors
• Created retail merchandising strategy, sales staff incentives, and consumer facing promotion to increase sellout by over 20%
• Leverage key partnerships within each corporate and regional office to secure additional sales and marketing opportunities for each brand achieving a 15% increase in market share
• According to NPD/Circana national data

• Sporting Goods / Outdoor and Mid-Box Retail Channel
• Grew channel from under $1 million to over $15 million - 1000% growth
• Increased Outdoor Channel market share from 10% to 40%, defining my brands as market leaders
• Supervised independent regional reps and rep firms (headcount 15)
• Directly managed multibillion-dollar sporting goods retailers - Dicks Sporting Goods, REI, Academy, West Marine, The Sports Authority, Gander Mountains, Cabela's, Bass Pro, SCHEELS, Sportsman's Warehouse, AAFES, Nexcom, MCX, GOVX, Dillard's, Fred Meyer, and Independent Coop Groups.