Phillip Davis

Phillip Davis is a highly skilled and experienced social media manager with a passion for creating engaging and effective social media strategies. With 7+ of experience in the industry, Phillip has proven time and time again to be the go-to person for businesses seeking to increase their online presence and connect with their target audience. One of Phillip's key strengths is their ability to think creatively and develop innovative social media campaigns that resonate with the target audience. Phillip Davis has a keen eye for detail, and an instinctive understanding of what makes for engaging and shareable content on various social media platforms. From crafting witty captions to designing eye-catching graphics and videos, Phillip knows how to create content that resonates with followers and drives engagement.

As a social media strategist, I was tasked with creating an Instagram account from scratch to promote the musical talents of Howard University students. With no existing following, I knew that I had to create a platform that was engaging and would draw in followers who were interested in music and Howard University's vibrant culture. Through careful planning and execution, I was able to turn this account, which we named Howardmusiq, into a thriving community for creatives.

To begin, I conducted extensive research on the target audience and current trends in the music industry. I then crafted a social media strategy that aligned with the values and aesthetic of Howard University. I focused on creating visually stunning content, featuring a variety of music genres, and highlighting the unique personalities and talents of the students.

Using a combination of hashtags, location tags, and influencer collaborations, I was able to grow the following of Howardmusiq steadily. As the account began to gain traction, I began to incorporate interactive features such as polls, Q&A sessions, and user-generated content to increase engagement and foster a sense of community among followers.

Through consistent content creation and strategic planning, Howardmusiq became a hub for musical talent at Howard University, with a following of over 700 and counting. It has become a platform that students can use to showcase their talent, connect with other musicians, and be a part of the vibrant culture of Howard University.