Phillip Glaeser
Richmond,VA
Summary
Experienced and versatile marketing professional with expertise in digital strategy, customer acquisition, and retention. Skilled in managing significant budgets, developing scalable systems, and consistently delivering measurable results. Collaborates closely with sales teams to provide exceptional marketing support, resulting in the achievement of organizational goals.
Overview
16
16
years of professional experience
Work History
Digital Marketing Manager
Bollman Hat Company
02.2022 - Current
· Managed a $600,000+ digital marketing spend, overseeing digital strategy, paid acquisition, and campaign execution.
· Enhanced customer acquisition and retention, driving measurable growth in key metrics.
· Improved performance through sophisticated email flows and CRM strategies.
· Leveraged analytics to optimize digital campaigns, improving ROI and reducing CPA.
Consultant
Freelance Marketer
01.2015 - 02.2022
· Provided strategic marketing services across various industries, including legal, consulting, healthcare, construction, and e-commerce.
· Specialized in paid lead acquisition, business development processes, and customer retention strategies.
· Assisted clients in digital advertising, email marketing, and overall marketing execution.
Marketing Manager
Eagle Construction of VA
01.2009 - 01.2015
· Managed $800,000+ marketing budgets, including digital advertising, lead capture, and analytics-driven campaigns.
· Mentored and developed a team of marketing and research professionals.
· Overhauled digital marketing strategies to improve performance across channels.
Education
Business Administration -
Christopher Newport University
Skills
- Customer acquisition & retention processes
- Advanced CRM and email marketing automation
- Budget management and forecasting
- Digital advertising optimization (Google Ads, Meta, LinkedIn)
- User experience improvement
- Data analysis and performance reporting
Timeline
Digital Marketing Manager
Bollman Hat Company
02.2022 - Current
Consultant
Freelance Marketer
01.2015 - 02.2022
Marketing Manager
Eagle Construction of VA
01.2009 - 01.2015
Business Administration -
Christopher Newport University
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