PHILLIP HORGE

Dynamic Digital Marketer with a proven track record at Horge & Associates, LLC, driving a 100% increase in traffic through innovative affiliate strategies. Skilled in data analysis and relationship management, I excel in creating impactful marketing campaigns that enhance brand visibility and boost sales. Passionate about leveraging digital marketing to achieve exceptional results.

• Digital Marketer, Horge & Associates, LLC, Fort Myers, FL, 06/01/24, Present, Developed and implemented comprehensive affiliate marketing strategies, resulting in a 100% increase in traffic and 50% boost in sales since the beginning of the year., Recruited and managed a diverse network of [number] affiliates, enhancing brand reach and engagement., Analyzed performance metrics using [tools/software] to optimize campaigns, leading to a [Z]% improvement in conversion rates., Created compelling promotional materials and resources that empowered affiliates to effectively market products., Collaborated with cross-functional teams to align affiliate campaigns with overall marketing objectives, ensuring cohesive messaging., Stayed abreast of industry trends and competitor activities, adjusting strategies accordingly to maintain a competitive edge.
• Realtor, NextHome Casa Bella Elite, Florida, FL, 09/01/22, 12/01/24, Delivered detailed guidance/information to the clients on the state of the real estate market., Registered and followed up with open-house visitors developing the database., Maintained effective communication with prospects and clients regarding buying and selling of real estate properties., Maintained and updated the listings of available properties for sale.
• Sales Manager, Frey and Son Home Builders, Bonita Springs, FL, 01/01/22, 09/01/22, Managed organizational sales by developing a business plan that covers sales, revenue, and expense controls., Function as the main point of contact for all buyers and realtors, while identifying complex issues and resolving promptly., Performed diverse duties, including overcoming sales objectives, drafting sales contracts, maintaining sales documents along with tracking progress of loans, construction process, etc., Strategically led the open houses, managing feedback and maintaining SPEC (speculative) homes., Set individual sales targets with the sales team, while tracking sales goals and reporting results.
• Realtor, PalmerHouse Realty, Atlanta, GA, 07/01/20, 07/01/21, Delivered detailed guidance/information to the clients on the state of the real estate market., Registered and followed up with open-house visitors developing the database., Maintained effective communication with prospects and clients regarding buying and selling of real estate properties., Maintained and updated the listings of available properties for sale.
• National Sales Manager, ALLENS Boots, Austin, TX, 04/01/18, 07/01/20, Strategically spearheaded all strategies for national sales management, recruitment, training, and reporting., Scheduled and conducted sales presentations to existing/prospective clients for increasing sales., Prepared all paperwork, forecasting, and reports to identify sales goals., Facilitated the business owner by generating, analyzing, and delivering accurate sales reports.
• Regional Sales Manager, Old Gringo Boots, Atlanta, GA, 01/01/10, 04/01/18, Efficiently translated product strategy into sales/marketing plans, including lead generation, company, and product positioning., Identified potential customers through networking and following leads., Arranged meetings with potential/existing customers to present company products., Persuaded customers to purchase company products by highlighting product benefits and key features., Negotiated the pricing with suppliers and vendors to encourage purchases., Followed up with customers to inquire into whether purchased products meet their expectations.

References available upon request.

• Successfully exceeded sales targets for multiple large organizations and start-ups by implementing robust strategies.
• Successfully opened 50 accounts in first six months for a brand-new start-up, generating over $1 million in sales.
• Successfully drove an increase of 500% for one brand and 300% for brand in the first 18 months.
• Efficiently trained and mentored a high-performing telemarketing team, resulting in increasing sales by 25%.
• Devised various sales training workshops, contributing to production of an efficient/professional sales organization that increased sales by 29% in first 12 months.
• Wrote a comprehensive sales training manual consisting of eight chapters and 150+ pages of sales material, supporting all field and in-house sales representatives in learning sales processes/techniques.
• Negotiated exclusive listing agreements and purchase/sales agreements by utilizing credible negotiation skills.
• Analyzed latest industry trends for creation of competitive strategies aimed at generating sales and developing business.

• Toastmasters International
• America Training and Development (ATD)