Phillip Lee

Lead department transformation and strategy development across the agency's largest and most diverse client portfolio spanning consumer, technology, and B2B brands.

• Transform strategy function through AI-enabled tools and integration of advanced datasets, creating better strategy for better work and deeper client trust
• Build team capabilities through targeted training in AI workflow integration data analytics and creative development
• Actively contribute to new business pitches including Snapdragon, GEICO and Anthropic
• Built senior client relationships with that expanded agency scope by integrating data capabilities into creative strategy to unlock new revenue streams
• Lead strategy for Microsoft AI and SAS, translating complex technical capabilities into compelling market positioning across b2b and consumer products
• Partner directly with North American Chief Creative Officer to develop new thinking and approaches to elevate the agency's creative ambition
• Currently operating at strategic leadership level without Chief Strategy Officer, ensuring departmental continuity and strategic direction
• Developed frameworks for clients like Snapdragon that increased brand engagement and awareness while strengthening creative execution

Led 15-person strategy department in LA and directed global campaigns for Apple.

• Directed global strategy for iPhone hardware and iOS, spanning awareness to performance
• Helped reimagine Shot on iPhone, and contributed to a team that won Grand Prix for Effectiveness at Cannes
• Maintained strong relationships with senior Apple clients to ensure alignment with strategic objectives
• Ensured global brand messaging consistency while supporting regional teams in market adaptation
• Overhauled social channel strategy including a reimagining of brand's Instagram approach, achieving highest engagement rates in brand history
• Partnered with media teams to transform mid-funnel and performance marketing, resulting in 2x increase in site traffic during new product launches
• Developed go-to-market strategy for Apple's multi-award winning privacy campaign, achieving higher conversation and consumer recall than any prior privacy campaign
• Led global market research development for the brand
• Collaborated closely with OMD to ensure campaigns and reporting were fully integrated

• Led brand positioning and architecture refresh for mobile ecosystem (Android, Chrome, Google Play Store) for Google.
• Strategic lead for Verizon, R/GA's largets account, responsible for social/digital communications, consumer experience design, retail experience, device launches, and community management.
• Partnered with global team on social campaigns and brand platform development for Samsung.

• Led strategy for new business wins: Circle K, Interstate Batteries, Cache Creek Resort Casino, Nature Nate's Honey.
• Drove The Home Depot's first major brand overhaul in 10+ years, delivering a 12% increase in brand preference and 8% increase in store traffic.
• Expanded agency strategic capabilities including social creative approaches and research methods.
• Developed commerce strategy discipline aligning brand building with bottom-funnel media and commerce ecosystems (Amazon, Facebook, Instagram, Shopify).

• Managed multidisciplinary team of five strategists (brand, analytics, media connections) across McCormick & Co, MailChimp, LEGO, and Macquarie Capital accounts.

• Collaborated with brand, business, and creative strategists developing campaigns, digital products, and branded service platforms for Morgan Stanley, Thomson Reuters, and GE.

• Managed six-person strategy team across Coca-Cola, Subway, Enterprise Rent-a-Car, and Kelley Blue Book.
• Led socially focused creative campaigns, influencer marketing, social media strategy, and audience segmentation.

• Led strategy for Spotify, Mercedes-Benz, AXE, and UNIQLO across cross-channel advertising, social media, mobile apps, and e-commerce builds.
• Developed Spotify's early U.S. market brand positioning, contributing to market leadership despite strong competitive pressure.

• Worked on Chevron Energy and Sharp Electronics accounts.
• Collaborated extensively with new business team.