Phillip Lewis
Ponte Vedra Beach,Fl
Overview
34
34
years of professional experience
Work History
VP of Sales and Sales Operations
CERAPEDICS
10.2023 - Current
- As a Senior Commercial Leader at Cerapedics, I am responsible for executing the commercial strategy for the U.S. market. As a key member of the Cerapedics leadership team, my role includes strategic planning, P&L management, leadership development, performance management, and driving sales force effectiveness.
- I lead a diverse team that includes 6 Area Leaders, 32 Regional Sales Managers, 42 direct sales representatives, 400+ independent sales agents, and the Sales Operations team.
- Key Responsibilities:
- Implemented major structural changes to streamline operations, and reduce cost
- Introduced and executed performance-based quotas and an incentive-driven compensation program for the first time
- Enhanced sales force effectiveness through tailored training programs and hands-on leadership
- Negotiated contract amendments with independent sales agents, ensuring a more sustainable commission structure
- Streamlined regional sales management, improving focus, and boosting productivity
- Key Achievements:
- Delivered significant cost savings to the organization through structural optimization
- Successfully introduced quotas and an incentive-based compensation program, aligning the entire sales organization with business goals for the first time
- Drove 7% year-over-year growth in 2024, outperforming the market growth rate
VP of Sales Americas
ZIMMER BIOMET CMF AND THORACIC
02.2008 - 10.2023
- Responsible for creation, execution, and communication of commercial strategy for the US, Latin American and the Canadian markets, Member of the Zimmer Biomet CMFT Officer Team, providing leadership into the strategic planning process for the business unit.
- Responsibilities include: strategic planning, managing the P&L, top line sales, business development from targeting to integration, effective communication of growth targets and commercial strategy, building and hiring the supporting management structure, developing a growth driven compensation plan, leading the supporting contracts group, establishing performance management criteria, driving sales force effectiveness and development, managing sales training, medical education, and building relationships with key opinion leaders
- Consistently hit top line revenue goals
- Continuous over performance to our profitability goals
- Successfully lead the commercial integration of 3 acquisitions
- Built a strong diverse leadership team
- Reduced field inventory
Area manager Southeast Region
SYNTHES SPINE
07.2004 - 01.2008
- Responsible for managing 11 direct sales representatives, 4 associate sales consultants.
- Hit quota in 2004, 2005, 2006
Area Business Director
DEPUY SPINE / JOHNSON AND JOHNSON
05.2003 - 07.2004
- Responsible for managing 8 distributors and 12 direct representatives
- Won a 2-day Ritz Carlton trip for growth in sales of Healos
Regional Manager Mid-South Region
GYRUS ENT CORPORATION
09.2002 - 05.2003
- Responsible for managing 8 distributors
- #2 in PTQ for 2002
- Finished 2002 growing the region 28%
National Sales Manager
STRYKER LEIBINGER / STRYKER CORPORATION
01.1995 - 09.2002
- Responsible for managing 6 Regional Managers and 71 direct sales reps
- Responsibilities include: setting growth expectations, hiring, training, setting quotas, and performance management of the team.
- Finished 2001 with 13% divisional growth a New Record
- 4 Regions over Quota for the year
- Regional Manager Mid-Atlantic Region (Jan 1999-September 2001)
- Responsible for managing 12 direct sales representatives and 2 associates
- Promoted to National Sales Manager in September of 2001
- #1 in 2001 #1 in Orders, #1 in Growth, and #1 in PTQ
- Won region of the year in 2000
- Won the triple crown in 2000 #1 in orders, #1 in PTQ, and #1 in Growth
- Maxillofacial Plating and Instrument Sales Representative (Jan 1995- Dec 1998)
- Responsible for prospecting new accounts, servicing existing accounts, and training surgeons on Leibinger’s Maxillofacial Products. Extensive work with Plastic, Neuro, ENT, and Oral Surgeons
- Promoted to Regional Manager in January 1999
- #1 in company for the fall sales contest 1997
- Won the Senior Sales award in 1997
- Won the Masters trip in 1996
- Quota achievement 1995, 1996, 1997, and 1998
Sales Representative
ETHICON ENDO-SURGERY / JOHNSON & JOHNSON
02.1991 - 12.1994
- Promoted all Ethicon’s Endoscopic and Stapling products to hospitals. Took leadership role in bringing the hospital and the OR staff into the growing endosurgery market.
- Consistently ranked in top third of sales force on a nationwide basis
Education
B.S. - Business Administration
AUBURN UNIVERSITY
Auburn, AL08.1988
Skills
- Deal closing
- Trade show representation
- Sales pipeline management
- Sales reporting
Timeline
VP of Sales and Sales Operations
CERAPEDICS
10.2023 - Current
VP of Sales Americas
ZIMMER BIOMET CMF AND THORACIC
02.2008 - 10.2023
Area manager Southeast Region
SYNTHES SPINE
07.2004 - 01.2008
Area Business Director
DEPUY SPINE / JOHNSON AND JOHNSON
05.2003 - 07.2004
Regional Manager Mid-South Region
GYRUS ENT CORPORATION
09.2002 - 05.2003
National Sales Manager
STRYKER LEIBINGER / STRYKER CORPORATION
01.1995 - 09.2002
Sales Representative
ETHICON ENDO-SURGERY / JOHNSON & JOHNSON
02.1991 - 12.1994
B.S. - Business Administration
AUBURN UNIVERSITY
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