Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Phillip B. McCracken II

Memphis,TN

Summary

Dynamic retail professional with a proven track record at Nike, driving $7 million in footwear sales through strategic leadership and exceptional customer service. Adept at analyzing feedback to enhance product offerings while fostering team collaboration and operational excellence. Skilled in inventory management and passionate about uplifting community engagement through sports initiatives.

Overview

10
10
years of professional experience

Work History

Selling and Service: Specialist

Nike
Memphis, TN
08.2020 - Current
  • Presented exemplary customer service, as well as led a selling and sales floor team. As well as effectively scheduling 80 or more athletes on a week-to-week basis by keeping the schedule efficiency under or right at that 2 percent.
  • Implemented strategies to increase brand awareness among target audiences.
  • Analyzed customer feedback through our system to identify areas for improvement in products and services.
  • Responsible for daily driving the business to increase KPIs for selling and service for footwear and apparel, year to date our footwear business is sitting at $7 million, and apparel is at $5.5 million, both of which have been net positive to end this physical year.

Manager Trainee

Enterprise Car Rental
Brentwood, TN
01.2019 - 05.2020
  • Lead a shift team through day-to-day operations with the goal of reaching target sales.
  • Helped manage the branch accounts and fleet planning systems to maintain accuracy.
  • Provided exceptional customer service to keep customers completely satisfied with their rental process.

Full Time Assistant Manager

PacSun-Pacific Sunwear
Murfreesboro, TN
09.2015 - 02.2017
  • Drove sales by developing business strategies, marketing plans, and merchandise assortments.
  • Monitored sales and inventory to recommend appropriate markdown actions.
  • I opened and closed the store by keeping account of cash, opening and closing registers, and creating staff assignments.
  • Placed special merchandise orders for customers.
  • Received and processed cash and credit payments for in-store purchases.

Education

Bachelor of Science - Leisure & Sport Management

Middle Tennessee State University
Murfreesboro, TN
12.2018

Skills

Blue Raider Athletic Association, Murfreesboro, TN

Jan 2017 - May 2017

  • Liaison for the department, set up press box members for event days, and increase the intake of membership
  • Game day operations, which included having information for designated seating areas, directional signs

Streets Ministries, Memphis, TN

Aug 2018 - Dec 2018

  • Assisted with self-esteem building workshops, also being able advised students on college prep
  • opportunity to uplift children and create an entertaining and safe environment, as well as implement programs to expand their knowledge of other sports outlooks

References

  • Douglas Lipscomb, GA Management for MTSU Football Team, (770) 714-2665
  • Marcus Dallas, Director of Operations for University Ridge (RISE), (202) 603-6977

Timeline

Selling and Service: Specialist

Nike
08.2020 - Current

Manager Trainee

Enterprise Car Rental
01.2019 - 05.2020

Full Time Assistant Manager

PacSun-Pacific Sunwear
09.2015 - 02.2017

Bachelor of Science - Leisure & Sport Management

Middle Tennessee State University

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