Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Phillip Mullennax

Phillip Mullennax

Bel Air,MD

Summary

Knowledgeable Senior Director with a proven background in leading digital transformation initiatives and driving innovative strategies. Successfully managed cross-functional teams to deliver impactful projects and enhance digital presence. Demonstrated expertise in digital marketing and project management.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Director of Digital Paid Media

BrandMuscle Inc
06.2023 - Current
  • Directed a team of 20+ professionals in managing paid media campaigns for agents/dealers of Fortune 500 companies across multiple channels such as Google Ads, Meta, Programmatic Display, CTV, Streaming Audio, and DOOH
  • Trained and led team to execute 1000 plus campaigns a month while reducing error rate from 2% to less than 0.5% in 12 months and increasing performance by as much as 200% by lowering Cost Per Lead driving more leads.
  • Optimized team work flow and reducing redundancies leading to cost saving of over $500,000 annually.
  • Collaborated with cross-functional teams to develop integrated marketing plans for product launches.

Senior Director of Digital Marketing

JetPack
09.2013 - Current
  • Spearheaded SEO, link building, and PPC optimization for e-commerce and lead generation clients, successfully supervising Google Ads and Bing Ads campaigns
  • Developed comprehensive multi-channel marketing strategies to drive client success and increase brand visibility
  • Implemented new strategies to improve click-through rates and conversion.
  • Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.

Senior Paid Search Manager

ThriveDX
08.2021 - 06.2023
  • Oversaw $70,000 monthly budget to optimise Google Ads and Bing Ads for university Bootcamp programs, resulting in lead generation
  • Successfully reduced Cost Per Enrollment (CPE) from over $3,500 to below $1,100, improving ROI significantly
  • Optimized landing pages for higher conversion rates, utilizing A/B testing methods.
  • Collaborated with cross-functional teams to integrate paid search efforts into overall marketing strategy.

Director of Marketing

Vitality Medical
11.2020 - 06.2021
  • Spearheaded all marketing initiatives for a $50M eCommerce medical supply company, managing Paid Search, SEO, Email Marketing, Programmatic, and other strategies
  • Managed a monthly paid search budget of $150,000, consistently delivering an 800% Return on Ad Spend (ROAS) to exceed profitability targets
  • Directed a team of 12+ employees, carrying out role reorganizations to optimize productivity and drive revenue growth
  • Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.

Senior Digital Marketing Strategist

Red Olive Design
05.2017 - 01.2020
  • Oversaw and optimised 15-25 client accounts, conducting monthly analytics and reporting to track performance
  • Developed data-driven, multi-channel digital marketing strategies for clients
  • Delivered exceptional results by achieving over 3,500% ROI for eCommerce clients through targeted paid search and social media strategies
  • Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.

Managing Director

KingFisher Media LLC
10.2015 - 05.2017
  • Managed all operations, including online and traditional marketing, sales, product development, and team management
  • Doubled digital channel sales within the first 90 days of tenure
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Strengthened client relationships with regular communication, timely project delivery, and high-quality services.

Digital Marketing Strategist

Helix Education
11.2014 - 10.2015
  • Led and optimized multi-platform paid search campaigns to drive increased engagement and conversions for clients
  • Improved client reporting processes to provide more comprehensive and insightful data analysis
  • Collaborated with internal teams to ensure alignment with overall marketing objectives and goals
  • Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.

Education

Bachelor of Science - Digital Marketing

Full Sail University
Winter Park, FL
06-2011

Skills

  • Graphic design

  • Online advertising

  • Voice search optimization

  • Data analysis expertise

  • Conversion rate optimization

  • Search engine optimization

  • E-commerce platform expertise

  • Affiliate marketing management

  • Influencer marketing tactics

  • Web analytics proficiency

  • Digital strategy development

  • Digital marketing campaigns

Accomplishments

  • Collaborated with a team of 25 in developing a campaign execution QA system that led to a 25% reduction in campaign error rate and as much as a 200% increase in campaign performance.
  • Achieved a $500,000 cost reduction in operations by reducing redundant software and processes.
  • Achieved a 400% increase in revenue by implementing a marketing strategy with accuracy and efficiency.

Certification

  • Google Ads Certifications
  • Google Analytics Certifications
  • Bing Ads Certifications

Timeline

Director of Digital Paid Media

BrandMuscle Inc
06.2023 - Current

Senior Paid Search Manager

ThriveDX
08.2021 - 06.2023

Director of Marketing

Vitality Medical
11.2020 - 06.2021

Senior Digital Marketing Strategist

Red Olive Design
05.2017 - 01.2020

Managing Director

KingFisher Media LLC
10.2015 - 05.2017

Digital Marketing Strategist

Helix Education
11.2014 - 10.2015

Senior Director of Digital Marketing

JetPack
09.2013 - Current

Bachelor of Science - Digital Marketing

Full Sail University

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Phillip Mullennax