Summary
Overview
Work History
Education
Skills
References
LinkedIn Summary (Suggested)
Cover Letter (Marriott Sales Executive Application)
Timeline
Generic

Phillip Randall

McKinney,Texas

Summary

Luxury Service | Sales & Operations Leadership | Wine & Beverage Expertise Former Ritz-Carlton Food & Beverage Manager and Chief Operating Officer with 10+ years of experience leading teams, driving revenue, and delivering premium guest experiences across hospitality and wine industries. Proven record of increasing top-line sales, building high-performing teams, and enhancing customer satisfaction in luxury settings. Seeking to bring this expertise back to the Marriott brand in a senior sales or operational leadership role. Chief Officer with several years of company oversight. Committed to cost-effective resource management and performance quality to achieve successful outcomes. Promotes accountability and sets measurable goals to maximize staff productivity.

Overview

15
15
years of professional experience

Work History

Chief Operating Officer

Green Hail LLC
Celina, TX
04.2024 - Current
  • Achieved 25% quarter-over-quarter revenue growth in newly launched PDR company through inbound marketing and community engagement.
  • Established foundational systems by hiring and training a high-performing sales team.
  • Developed customer-centric service model and initiated community outreach to enhance local brand presence.

Claims & Experience Director

Nexterra
Nashville, TN
06.2023 - 04.2024
  • Personally closed $3.8M in sales in under a year, leading a remote team to exceed targets by 40%.
  • Implemented automated CRM workflows and real-time analytics in Salesforce to streamline the sales pipeline and commission tracking.

Wine Club Director

Lone Star Wine Cellars
McKinney, TX
07.2022 - 06.2023
  • Achieved 15% increase in wine club retention through exclusive experiences and targeted incentives.
  • Directed wine selection and procurement strategy, boosting tasting room sales by 10%.
  • Supported winemaking processes via blending, clarification, and marketing alignment.

Chief Operating Officer

Robert Renzoni Vineyards
Temecula, CA
01.2017 - 06.2022
  • Oversaw operations of a winery, fine-dining restaurant, across a 13-acre estate in beautiful Southern California.
  • Acquired a mobile wine bottling business with 55 clients across California’s major wine regions, reducing in-house costs while generating consistent 10-22% positive revenue growth.
  • Drove 180% revenue growth in 5 years, from $2.5M to over $7M, through operational expansion, product development, and wine club scaling.
  • Played a key role in acquiring and managing Mission Bottling Company, reducing bottling costs, and creating a vertically integrated production model.
  • Led and trained a team of 50+ across sales, hospitality, and event coordination functions.
  • Scaled wine club membership from 3,400 to over 5,500, increasing recurring revenue, and deepening brand loyalty.
  • Successfully navigated stringent Cal/OSHA COVID-19 regulations during 2020–2022, while maintaining operations, increasing revenue, and growing membership year over year.
  • Directed marketing, branding, and product development, including bottle/label design and event planning.

Food & Beverage Manager

The Ritz-Carlton Rancho Mirage
Rancho Mirage, CA
08.2013 - 10.2016
  • Managed multiple F&B outlets, including fine dining and banquets, in a newly opened Forbes 5-Star pursuit property.
  • Completed comprehensive Forbes 5-Star training, and helped lead the property within 5 points of achieving its 5-Star designation.
  • Increased F&B revenue by 35% through amenity pricing optimization, cost control initiatives, and staff reallocation strategies.
  • Collaborated with the culinary team to revamp menus, reduce fixed costs, and boost profitability.
  • Improved guest satisfaction scores by 15% year-over-year, contributing to brand service excellence.
  • Trained and supervised a team of 60+ to consistently deliver Ritz-Carlton Gold Standards.

Beverage Supervisor

Fantasy Springs Resort Casino
Indio, CA
03.2010 - 08.2013
  • Supervised beverage operations across multiple casino bars and service areas in a high-volume resort setting.
  • Managed team scheduling, staff training, and nightly operations to ensure smooth service and guest satisfaction.
  • Implemented cost control measures that helped reduce pour cost by 8%, while improving consistency and compliance.
  • Fostered team accountability and service standards in a fast-paced, high-turnover environment.

Education

Level II Certification -

Wine & Spirit Education Trust (WSET)
Grapevine, TX
08.2023

High School -

La Quinta High School
La Quinta, CA
06.2005

Skills

  • Team building
  • Data-driven decision making
  • Employee training
  • Brand development
  • Regulatory compliance
  • Business forecasting
  • Financial analysis
  • Project management
  • Sales strategy

References

Available upon request

LinkedIn Summary (Suggested)

Former Ritz-Carlton F&B Manager and winery COO with 10+ years of luxury service, sales leadership, and multi-entity operations experience. I’ve led \$7M+ organizations, scaled wine clubs, and built exceptional guest experiences from wine country to 5-star resorts — even navigating California’s COVID-era OSHA restrictions while growing revenue. Completed Forbes 5-Star training at the Ritz-Carlton Rancho Mirage, helping the property come within 5 points of its 5-Star designation. I’m now seeking to bring my passion for hospitality and business growth back to a brand I respect deeply: Marriott.

Cover Letter (Marriott Sales Executive Application)

Dear Hiring Manager, I am writing to express my sincere interest in the Sales Executive position at Marriott. With a foundation built at the Ritz-Carlton Rancho Mirage and over a decade of leadership in luxury hospitality and wine operations, I bring a proven ability to drive revenue, cultivate guest relationships, and lead high-performance teams. At Robert Renzoni Vineyards, I served as Chief Operating Officer overseeing a multi-entity hospitality operation that grew annual revenues from \$2.5M to over \$7M. My strategic leadership extended beyond sales into branding, marketing, and team development. Notably, I scaled our wine club membership from 3,400 to over 5,500 while successfully navigating strict California OSHA regulations during the pandemic. Prior to that, at the Ritz-Carlton, I led food & beverage operations across multiple outlets, increasing profitability and helping the property come within 5 points of its Forbes 5-Star rating goal. These experiences have shaped my approach to sales: one grounded in personalized service, attention to detail, and delivering value that guests remember. I would be honored to bring this perspective to Marriott, a brand that has long exemplified excellence in hospitality. Thank you for your consideration. I would welcome the opportunity to speak further about how I can contribute to Marriott’s continued success. Warm regards, Phillip Randall\ Phillip.Randall@cttconsulting.com | 760.899.6234

Timeline

Chief Operating Officer

Green Hail LLC
04.2024 - Current

Claims & Experience Director

Nexterra
06.2023 - 04.2024

Wine Club Director

Lone Star Wine Cellars
07.2022 - 06.2023

Chief Operating Officer

Robert Renzoni Vineyards
01.2017 - 06.2022

Food & Beverage Manager

The Ritz-Carlton Rancho Mirage
08.2013 - 10.2016

Beverage Supervisor

Fantasy Springs Resort Casino
03.2010 - 08.2013

Level II Certification -

Wine & Spirit Education Trust (WSET)

High School -

La Quinta High School