Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Phillip Robinson

Miami,FL

Summary

Strategic and results-driven marketing professional with 8+ years of experience in advertising operations, digital and linear media, and content development. Proven track record of leading cross-functional teams, managing complex projects, and developing innovative brand strategies that drive engagement and performance. Adept at crafting compelling narratives, optimizing campaign workflows, and executing creative solutions across media platforms.

  • Demonstrated success in project management, from planning through execution, ensuring timely delivery and measurable outcomes.
  • Skilled in analyzing campaign performance, synthesizing data into actionable insights, and aligning marketing efforts with business goals.
  • Recognized for creative storytelling, brand development, and implementing scalable marketing strategies across diverse channels.
  • Strong communicator with the ability to present ideas, lead teams, and collaborate with stakeholders at all levels.

Overview

11
11
years of professional experience

Work History

Creative Strategist and Multimedia Specialist

JACKSON HEALTH SYSTEM
Miami, Florida
04.2022 - Current
  • Led end-to-end production of photo and video campaigns, reducing costs, and boosting social engagement.
  • Directed innovative, multi-platform content creation, driving audience growth and brand visibility.
  • Launched the organization’s first cloud-based Digital Asset Management system, enhancing workflow efficiency.
  • Oversaw a dynamic content calendar and managed multiple concurrent projects across platforms.
  • Balanced short-term content needs with long-term brand strategy to ensure creative consistency.
  • Managed and mentored a hybrid creative team; partnered with vendors and agency teams in a leadership role.

Paid media Strategist

STARZ MEDIA
New York, New York
08.2020 - 03.2025
  • Develop media and sponsorships for streaming platforms on DSP, SEM and Mobile Social media.
  • Coordinate with the marketing team on sponsorship and acquisition campaigns. Manage campaigns with specific focuses to meet customer needs and creative visions and recommendations Google keyword Tag Manager
  • Create KPIs for digital performance and campaigns.
  • Perform overall project/program management duties when needed, including scheduling, planning, and assignments.
  • Establish overall campaign /project management standards by which projects are delivered and measured.
  • Monitor and maintain existing relationships. Promote creative opportunities for further work in current client work streams and research/locate new opportunities across the sponsored landscape.

Assistant Marketing Manager

REVOLT MEDIA
New York, New York
04.2017 - 07.2020
  • Responsible for developing quarterly strategies & goals for paid and organic initiatives, including audience acquisition while optimizing costs
  • Manage detailed budget allocation across different performance marketing channels and campaigns.
  • Assist with managing channel content calendars and ensuring they align with growth strategies.
  • Report and conduct in-depth analysis on campaign performances.

Revenue Sponsorship Producer

DISCOVERY LATIN COMMUNICATIONS, INC
Miami, Florida
10.2014 - 12.2016
  • Coordinate with media logistics to ensure content delivery and technical standards.
  • Communicate with sales representatives from over six Latin American countries.
  • Coordinate with programming to form a network strategy.
  • Applied theoretical and practical project management knowledge to support meeting clients' goals and objectives.
  • Worked directly with project teams to develop a network strategy, and support digital platforms with creative and unique content.

Ad Operations Specialist

DISCOVERY LATIN COMMUNICATIONS, INC.
Miami, FL
07.2014 - 10.2014
  • Managed one-on-one technical assistance, delivering campaign status, and reporting digital campaigns for the client.
  • Troubleshoot and resolve launch delays, delivery issues, and technical issues.
  • Identify and maintain workflow, trafficking inefficiencies, and address ideas to improve the ad ops process.
  • Maintain trafficking and workflow procedures for client accounts.

Education

Bachelor of Arts -

Miami International University
Miami, FL
07-2017

Skills

  • Project management
  • Collaborative teamwork
  • Multi-platform content
  • Content strategy
  • Digital asset management
  • Marketing analytics

Timeline

Creative Strategist and Multimedia Specialist

JACKSON HEALTH SYSTEM
04.2022 - Current

Paid media Strategist

STARZ MEDIA
08.2020 - 03.2025

Assistant Marketing Manager

REVOLT MEDIA
04.2017 - 07.2020

Revenue Sponsorship Producer

DISCOVERY LATIN COMMUNICATIONS, INC
10.2014 - 12.2016

Ad Operations Specialist

DISCOVERY LATIN COMMUNICATIONS, INC.
07.2014 - 10.2014

Bachelor of Arts -

Miami International University

Similar Profiles

CREATE PROFILE