Summary
Overview
Work History
Education
Skills
Timeline
Generic

Phine Hardimon

Flint,MI

Summary

Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Overview

14
14
years of professional experience

Work History

Digital Marketing Assistant

97.9 JAMZ - WJWZ
06.2022 - 08.2023
  • Proofread marketing collateral ahead of printing to eliminate errors.
  • Coordinated trade show participation, maximizing networking opportunities while showcasing the company''s offerings to potential clients or partners.
  • Generated positive press coverage by crafting engaging press releases and pitching relevant stories to appropriate media outlets.
  • Created engaging content for TikTock, Facebook, and Instagram.
  • Designed visually appealing promotional materials that captured target audience attention while reinforcing key messaging components.

Marketing Specialist

Hard Rock Casino
08.2017 - 09.2021
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Worked closely with in-house design team to develop visuals for content.
  • Monitored trends in social media, industry, and competitive landscape to create new material.
  • Updated social media platforms with latest news and corporate details.
  • Monitored social media questions and comments and appropriately responded.
  • Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
  • Managed campaigns for various clients that consistently exceeded sales goals.

Promotions Producer

Fitzgerald's Casino
02.2013 - 07.2017
  • Collaborated with cross-functional teams to produce high-quality promotional materials on tight deadlines.
  • Streamlined production processes, resulting in faster turnaround times and improved efficiency.
  • Contributed to overall business growth by identifying new opportunities for promotion within existing programming lineup.
  • Mentored junior team members, providing guidance and feedback on their work while fostering professional growth.
  • Achieved cost savings without sacrificing quality by negotiating favorable rates with external vendors.
  • Developed project budgets and managed production costs.
  • Directed work of lighting and sound crews to coordinate efficient production operations.
  • Collaborated with network executives to define and propel organization's mission and vision.

Promotions Coordinator

Fitzgerald's Casino
05.2009 - 02.2013


  • Enhanced brand awareness through the coordination of promotional events and campaigns.
  • Streamlined promotions process, ensuring timely execution of marketing materials for all events.
  • Increased customer engagement by creating interactive promotional activities at events.
  • Developed strong relationships with media partners, securing free publicity for promotional events.
  • Leveraged customer feedback to refine future promotions plans and enhance customer satisfaction levels.
  • Facilitated open communication among team members, leading to improved collaboration on promotion projects.

Education

Radio And Television Broadcasting

John Casablancas Center
Memphis, TN
06.2016

Skills

  • Content Creation
  • Influencer Marketing
  • Digital Marketing Management
  • Relationship Building
  • Marketing Strategies
  • Promotional planning
  • Team Leadership

Timeline

Digital Marketing Assistant

97.9 JAMZ - WJWZ
06.2022 - 08.2023

Marketing Specialist

Hard Rock Casino
08.2017 - 09.2021

Promotions Producer

Fitzgerald's Casino
02.2013 - 07.2017

Promotions Coordinator

Fitzgerald's Casino
05.2009 - 02.2013

Radio And Television Broadcasting

John Casablancas Center

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Phine Hardimon