Phine Hardimon
Flint,MI
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
14
14
years of professional experience
Work History
Digital Marketing Assistant
97.9 JAMZ - WJWZ
701 Northpoint Parkway, Suite 500 West Palm Beach
06.2022 - 08.2023
- Proofread marketing collateral ahead of printing to eliminate errors.
- Coordinated trade show participation, maximizing networking opportunities while showcasing the company''s offerings to potential clients or partners.
- Generated positive press coverage by crafting engaging press releases and pitching relevant stories to appropriate media outlets.
- Created engaging content for TikTock, Facebook, and Instagram.
- Designed visually appealing promotional materials that captured target audience attention while reinforcing key messaging components.
Marketing Specialist
Hard Rock Casino
Fort Lauderdale, FL
08.2017 - 09.2021
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Worked closely with in-house design team to develop visuals for content.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Updated social media platforms with latest news and corporate details.
- Monitored social media questions and comments and appropriately responded.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Managed campaigns for various clients that consistently exceeded sales goals.
Promotions Producer
Fitzgerald's Casino
711 Lucky Ln, Tunica Resorts, MS 38664
02.2013 - 07.2017
- Collaborated with cross-functional teams to produce high-quality promotional materials on tight deadlines.
- Streamlined production processes, resulting in faster turnaround times and improved efficiency.
- Contributed to overall business growth by identifying new opportunities for promotion within existing programming lineup.
- Mentored junior team members, providing guidance and feedback on their work while fostering professional growth.
- Achieved cost savings without sacrificing quality by negotiating favorable rates with external vendors.
- Developed project budgets and managed production costs.
- Directed work of lighting and sound crews to coordinate efficient production operations.
- Collaborated with network executives to define and propel organization's mission and vision.
Promotions Coordinator
Fitzgerald's Casino
Tunica, MS
05.2009 - 02.2013
- Enhanced brand awareness through the coordination of promotional events and campaigns.
- Streamlined promotions process, ensuring timely execution of marketing materials for all events.
- Increased customer engagement by creating interactive promotional activities at events.
- Developed strong relationships with media partners, securing free publicity for promotional events.
- Leveraged customer feedback to refine future promotions plans and enhance customer satisfaction levels.
- Facilitated open communication among team members, leading to improved collaboration on promotion projects.
Education
Radio And Television Broadcasting
John Casablancas Center
Memphis, TN06.2016
Skills
- Content Creation
- Influencer Marketing
- Digital Marketing Management
- Relationship Building
- Marketing Strategies
- Promotional planning
- Team Leadership
Timeline
Digital Marketing Assistant
97.9 JAMZ - WJWZ
06.2022 - 08.2023
Marketing Specialist
Hard Rock Casino
08.2017 - 09.2021
Promotions Producer
Fitzgerald's Casino
02.2013 - 07.2017
Promotions Coordinator
Fitzgerald's Casino
05.2009 - 02.2013
Radio And Television Broadcasting
John Casablancas Center