PHUNG TRAN

• Managing all aspects of Content Department including employees, performance, budgets, goals, strategies, provide leadership to team with 3 staffs.

• Assisted with day-to-day operations, working efficiently and productively with all team members.

• Managing a high volume contents of films and musics.

• Maintained an up-to-date knowledge of industry trends and competitor activity, helping inform strategic decision making.

• Collaborated with cross-functional teams to coordinate product launches, promotional activities, and trade shows.

• Increased licensee portfolio by researching potential partners and presenting compelling business proposals.

• Managed relationships with licensors and licensees, ensuring timely communication and contract compliance.

• Developed comprehensive licensing strategies to optimize product placement and maximize profitability.

• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

• Coordinated legal review of contracts, working closely with internal legal counsel to mitigate risks associated with licensing agreements.

• Participate in team projects, demonstrating an ability to work collaboratively and effectively.

•Handled customer relations issues, enabling quick resolution, and client satisfaction.

•Increased sales revenue by developing and implementing effective sales strategies.

•Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.

•Built long-lasting client relationships through excellent customer service and consistent follow ups.

•Lead a successful sales team 5 staffs by providing motivational coaching and performance-based incentives.

•Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.

•Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.

•Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.

•Drove sales by developing a million dollar content contract sales.

•Attainment: Revenue for 3 consecutive years reached 150% -180% and successfully signed many huge contracts provide contents to TV stations and the largest VOD platforms in Vietnam.

• Premium Beauty Empire is a company providing high-end health and beauty services in Bay Area. I manage 4 beauty salons, 30 staffs, providing services for more than 20,000 customers each year.

• Established strong customer relationships through excellent communication and attentive service.

• Managed financial operations to ensure fiscal responsibility, including budgeting, forecasting, and financial reporting.

• Increased client satisfaction by implementing innovative business strategies and streamlining processes.

• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

• Implemented business strategies, increasing revenue, and effectively targeting new markets.

Project: VOD Platform (VTV GT)

Partners: Vietnam Television ( VTV)

• Key person of project

• Directly manage and operate the project from the system, infrastructure, business and develop new technology solutions.

• Develop and research new solutions and business models suitable for platform.

• Build relationships with existing technology and advertising partners and new partners.

• Directly manage cross-functional departments total 22 staffs: Technical, Content, Digital Marketing, Distribution, Business, Operation to identify opportunities for process improvements and cost reductions, enhancing overall operational efficiency.

• Managed budget planning and financial analysis processes, ensuring accurate forecasting and optimal resource allocation for maximum returns on investment.

• Understanding UI/UX, product features on web,app, smart tv...

• Attainment:

*Total users reached as of 2019/2020:12,856,789 / 15,320,500

*Total subscribers on YouTube : 3,91 M

• Responsible for managing the rights of media contents like television films, book. I worked with content creators, publishers, and distributors to negotiate licensing deals that allow for the use of content across various platforms and formats.

• Negotiating and managing contracts that grant permissions to use copyrighted content, or branded.

• Evaluated potential risks associated with proposed licensing deals by conducting thorough due diligence research.

• Negotiated favorable licensing agreements for clients, resulting in increased revenue and brand exposure.

• Managed relationships with licensors and licensees, ensuring timely communication and contract compliance.

• Spearheaded efforts to resolve disputes between parties involved in Content agreements, minimizing potential conflicts.

• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.

• Managing the agreements with departments including Legal, Finance, Marketing, Sale.

• Develop relationships with content partners and work closely to communicate key issues and resolve potential issues.

• Established performance goals for employees and provided feedback on methods for reaching those milestones.

• International Partners: SBS, KBS, MBC, Toei, NHK, TMS, CCTV, MGM, Warner Bros, MGM

• As an international books buyer for the company's entire bookstore system, I am responsible for book content evaluation, financial planning, annual purchasing plans and products management.

• Built strong relationships with potential acquisition targets, fostering trust and open communication throughout negotiations.

• Worked closely with legal and finance teams to finalize contracts, guaranteeing compliance with relevant regulations and laws.

• Established and maintained regular communication with target company representatives, fostering a collaborative environment during the acquisition process.

• Coordinated due diligence efforts among various departments, ensuring efficient information gathering processes.

• Attainment: proud to be the leader of a successful Acquisition team have connected with many major publishers in the US, successfully signing macro contracts with publishers such as: Pearson, The McGraw-Hills, HarperCollins, John Wiley & Sons, Simon & Schuster, Penguin Random House, Hachette Book Group, Chronicles Books…