Phyllis Terrell
Williamsburg,VA
Summary
Innovative Tourism Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
20
20
years of professional experience
Work History
Director of Communications
Fort Monroe Authority
01.2011 - Current
- Improved social media presence with tailored content strategies for each platform, resulting in higher audience engagement.
- Managed crisis communication, mitigating negative publicity during high-profile incidents.
- Negotiated partnerships with event organizers to secure strategic speaking opportunities for company leaders, strengthening industry credibility.
- Spearheaded rebranding initiative, aligning visual identity with company values and strategic direction.
- Generated public interest by coordinating thought leadership initiatives and securing speaking engagements for key executives.
- Optimized email marketing campaigns for improved open rates, click-throughs, and conversions.
- Revamped website content to improve user experience and increase web traffic.
- Established relationships with key industry influencers to amplify brand reach.
Strategic Marketing Consultant
Nemours Mansion And Gardens
10.2009 - 01.2011
- Trained staff members in best practices for digital marketing techniques and tools, increasing overall team efficiency.
- Collaborated with cross-functional teams to create cohesive branding messages across all channels.
- Coordinated public relations initiatives that garnered favorable press coverage and heightened brand image.
- Achieved client vision and marketing objectives by collaborating with various departments.
Director of Strategic Partnerships
Colonial Williamsburg Foundation
02.2004 - 04.2009
- Collected and managed diverse set of partners to meet operational and funding goals.
- Built relationships with internal teams and managed volunteer groups.
- Coordinated logistics and established structure for partnership programs.
- Created and implemented comprehensive short- and long-term engagement strategies prospects, supporters and volunteers.
- Implemented robust tracking systems to monitor partnership performance, enabling data-driven decision making.
- Established successful partnerships by identifying and engaging with key industry stakeholders.
- Presented partnership updates to senior leadership, maintaining transparency and facilitating informed decisions.
- Managed cross-functional teams to execute collaborative projects, driving success and achieving shared objectives.
Education
Graduate Certificate - Public Administration
University of Virginia
Charlottesville, VA12.2024
BBA - Marketing
College of William And Mary
Williamsburg, VA12.1980
Skills
- Crisis Management
- Internal Communications
- Marketing Communications
- Media Relations
- Press releases
- Database Management
- Social Media Strategy
Timeline
Director of Communications
Fort Monroe Authority
01.2011 - Current
Strategic Marketing Consultant
Nemours Mansion And Gardens
10.2009 - 01.2011
Director of Strategic Partnerships
Colonial Williamsburg Foundation
02.2004 - 04.2009
Graduate Certificate - Public Administration
University of Virginia
BBA - Marketing
College of William And Mary
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