Piera J. Holmes
Casa Grande,USA
Summary
Marketing Operations Professional with 4+ years of experience driving demand generation, campaign/program management, and project execution. Skilled in aligning cross-functional teams, optimizing workflows, and leveraging Martech platforms (Salesforce, Marketo, HubSpot, Jira, Power BI) to deliver measurable ROI. Proven success in managing multi-channel B2B campaigns, implementing process improvements, and enabling scalable growth.
Overview
6
6
years of professional experience
Work History
Senior Martech Execution Manager
Bounteous - Contract
05.2025 - 08.2025
- Managed and reported on projects, accounts, and schedules on a daily basis.
- Provided timely communication across teams.
- Facilitated regular production and status meetings.
- Coordinated campaigns from initial stages through delivery.
- Created timelines and work-back plans for campaigns and platform-related projects.
- Ensured stages of projects were met according to client and creative brief, budget, resource, and deadline deliverables.
- Delivered on campaign schedules within set project timelines; tracked progress and regularly updated stakeholders.
- Assisted with campaign calendar; partnered with strategists to secure timing of campaign launches.
- Proactively recommended process improvement.
- Created and refined operational processes; alerted Program Delivery and Client Service teams about potential risks and/or needs.
Campaign Manager - Programmatic
Intentsify
09.2024 - 05.2025
- Created setup for programmatic end to end campaigns, aligning with client expectations and KPIs.
- Proactively recommended process improvement.
- Understood, gathered, and organized client deliverables for successful and timely campaign setup.
- Used multiple platforms including but not limited to: Beeswax, Monday.com, and Salesforce.
- Partnered closely with Sales & Customer Success to ensure success with campaign executions from post-sale and launch through campaign completion.
- Owned all facets of campaign execution including operational support, creative review, delivery and pacing, performance reporting, and overall campaign management.
- Leveraged proprietary analytics platforms to provide insights and recommend optimizations.
- Reconciled 3rd-party billing and managed discrepancy issues.
- Advocated for campaigns internally and externally to ensure success.
- Performed ad hoc projects and responsibilities as needed by business requirements.
- Provided a positive, collaborative, team-oriented attitude to both the team and customers.
Campaign Manager - Digital
Madison Logic
07.2023 - 09.2024
- Served as the primary internal owner of the successful delivery of ML's top tier, strategic customers' content syndication and digital advertising campaigns.
- Identified, defined and implemented inventory and partner process improvement.
- Served as a digital operations subject matter expert for internal teams, external partners and strategic customers as needed.
- Continuously assessed, improved, and implemented efficient scalable operational workflow from campaign implementation through delivery.
- Served as a subject matter expert across ML's products and 3rd party applications including Lead Generation, Digital Advertising Operations and platform integrations.
- Joined team calls as needed to offer technical implementation and optimization consultation to ensure a successful campaign execution.
- Researched and forecasted performance trends and budget needs.
- Managed digital marketing campaigns, monitoring metrics and adjusting strategies as needed for optimal performance.
- Inspected layouts and advertising copy and edited scripts, audio, video, and other promotional material for adherence to specifications.
Senior Campaign Manager
Integrate
05.2022 - 07.2023
- Led end-to-end development, launch, QA, and performance monitoring of multi-channel B2B SaaS marketing campaigns.
- Provided day-to-day management for direct reports & met regularly with campaign leadership to forecast accounts that need support.
- Built integrations for real-time lead delivery results, leveraged audience data to inform optimal targeting and campaign strategy.
- Worked directly with Salesforce clients globally to build and launch campaigns on time, error-free, and within budget.
- Drove partnerships with 3rd party teams including outsourcing teams overseas & worked with internal resources to provide enablement and ensuring that time spent on tasks meets SLA's.
- Tracked organizational changes & implemented plans ensuring successful adoption of new processes, tools, etc.
- Collaborated closely with Sales, Customer Success and Product to identify any trends in performance that may affect accounts.
- Built a strategy to cross train teams to be proficient in the delivery of campaign services across Integrate's Demand Cloud & Display offerings.
- Maintained digital platform and digital industry knowledge to ensure and advise best practices.
- Partnered with Product across platforms to test and quality check new features.
- Addressed performance issues as needed, implements systems to monitor performance regularly.
Campaign Manager
Integrate - Contract to Hire
04.2021 - 06.2022
- Led end-to-end development, launch, QA, and performance monitoring of multi-channel B2B SaaS marketing campaigns.
- Worked closely with Sales, Customer Success and Product to identify any trends in performance that may affect accounts.
- Performed highly analytical reporting on campaign performance to optimize strategy where needed.
- Utilized insights from past campaigns and channel performance to build integrated marketing campaigns across various mediums.
- Monitored stakeholder reviews and secured timely approvals of content used in campaigns.
- Planned, organized and reserved inventory to maintain availability for campaign components.
- Managed multi-channel campaigns and working with external agencies.
- Built integrations for real-time lead delivery results, leveraged audience data to inform optimal targeting and campaign strategy.
- Maintained digital platform and digital industry knowledge to ensure and advise best practices.
Customer Service Administrator
Corporate Job Bank - Contract
06.2020 - 04.2021
- Processed international invoices and returns for Intel inventory, ensuring accuracy and compliance with global transaction regulations.
- Communicated with international customers to resolve inquiries and follow up on purchases, providing excellent customer service and timely solutions.
- Generated and distributed weekly reports, tracking key performance metrics and providing actionable insights to internal teams.
- Collaborated across departments (Engineering, Customer Service, Purchasing, Accounting, and Production) to support various projects and ensure seamless operations.
- Updated, created, and distributed various operational reports, contributing to data-driven decision-making and efficient resource allocation across teams.
Program Operations Specialist (Credentialing)
University of Washington - School of Medicine (USMA)
01.2020 - 03.2021
- Oversaw operational and personnel activities for OMSA, ensuring a stable platform for credentialing services.
- Managed provider and patient credentialing workflows in a healthcare setting.
- Supported interdepartmental communication and documentation, helping reduce application errors.
- Monitored expiration dates of current credentials to ensure that renewals are completed in a timely manner.
- Conducted comprehensive research to verify license, certification, education, training and other credentials for healthcare professionals.
- Collaborated with peers across departments to ensure timely completion of credentialing activities.
- Participated in meetings with senior leadership team members as required.
- Analyzed incoming requests for privileging and credentialing against established criteria before making recommendations for approval or denial.
- Evaluated data obtained from primary source verification for accuracy prior to entering into the system.
Education
Certification - Medical Administration
Seattle Central Community College
12.2012
Certification - Account Based Marketing
Trade Desk
01.2023
Certification - Continuous Process Improvement
Fred Hutch/SCCA
01.2018
High School Diploma - undefined
Charles S. Sumner High School
06.2009
Skills
- Agile Project Management
- Salesforce
- Demand Generation
- Marketo
- HubSpot
- Jira
- SAAS
- Confluence
- Campaign Management
- Tableau
- Figma
- WorkFront
- Retention Strategy
- Team Management
- Marketing Analytics
- Campaign Optimization
- CRM Reporting
- Cross-Functional Collaboration
- Strategic Planning
- Multi-Channel Campaigns
- Problem Solving
- Process Improvement
- CRM - Customer Relationship Management
- Power BI
- Adobe
- Mondaycom
- B2B & B2C
- Client Facing
- Account Management
- DSP - Xandr, Beeswax & StackAdapt
- API & Scripting Knowledge
Timeline
Senior Martech Execution Manager
Bounteous - Contract
05.2025 - 08.2025
Campaign Manager - Programmatic
Intentsify
09.2024 - 05.2025
Campaign Manager - Digital
Madison Logic
07.2023 - 09.2024
Senior Campaign Manager
Integrate
05.2022 - 07.2023
Campaign Manager
Integrate - Contract to Hire
04.2021 - 06.2022
Customer Service Administrator
Corporate Job Bank - Contract
06.2020 - 04.2021
Program Operations Specialist (Credentialing)
University of Washington - School of Medicine (USMA)
01.2020 - 03.2021
Certification - Account Based Marketing
Trade Desk
Certification - Continuous Process Improvement
Fred Hutch/SCCA
High School Diploma - undefined
Charles S. Sumner High School
Certification - Medical Administration
Seattle Central Community College