Pierce Binkley

• Reported directly to CEO. Led marketing strategy and execution across two high-growth portfolio brands, overseeing a combined internal and external marketing team of 5-10 individuals.

"Pierce consistently delivered outstanding results… his marketing plans were data-driven, practical, and yielded strong ROI." - Cash Lawless, CEO, Hanover Sloan

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Strategic Achievements:
• Scaled TJ Brutal Customs' product line from 800 to over 8,500 SKUs, aligning marketing strategy with aggressive growth targets.
• Expanded real estate lead generation strategy for HomeTheory Inc. from regional focus in Texas to a nationwide footprint, maintaining profitable CPL benchmarks.
• Transitioned key brand initiatives from heavily paid ad reliance to sustainable organic growth via targeted YouTube strategies.
• Performance Highlights:
• Delivered 10× Google Ads ROAS and 15× Meta Ads ROAS through precise audience targeting and budget optimization.
• Boosted email marketing revenue by 54% through strategic segmentation (abandoned cart recovery, nurture sequences, and re-engagement).
• Maintained $80 CPL while significantly scaling lead volume, ensuring profitability alongside rapid growth.
• YouTube Growth & Content Strategy (TJ Brutal Customs):
• Grew YouTube channel to 3.4M views, 70K+ subscribers, generating $16.8K ad revenue within 12 months.
• Achieved 258,000 watch hours and sustained a 5.27% CTR across 40M+ impressions by strategically aligning content topics, keyword targeting, and visual optimization.
• Led end-to-end content production strategy, transforming YouTube into the top organic revenue channel for the brand.

• Led strategic marketing initiatives across a multi-brand portfolio of service-based companies, directly managing a hybrid marketing team of 6 employees and contractors.
• Strategic Achievements:
• Optimized lead-generation campaigns, reducing ad spend by 25% while increasing qualified leads by 34%.
• Implemented integrated CRM solutions, significantly improving lead tracking, sales alignment, and customer lifecycle management.
• Performance Highlights:
• Delivered a 44% overall revenue growth across the entire brand portfolio within 12 months.
• Developed comprehensive marketing analytics dashboards aligning directly with executive KPIs, enabling rapid, informed decision-making.

• Wrote engaging and successful marketing, advertising, and website copy.
• Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
• Conducted research to analyze customers' behavior, preferences, and purchasing habits.
• Completed in-depth reviews of market conditions and customer preferences.

• Helped Launched and scaled a full-service digital marketing agency from inception, managing an internal team of 8+ marketers, designers, and media buyers.
• Strategic Achievements:
• Grew monthly recurring revenue from $0 to $45K within six months through targeted client acquisition and robust service delivery.
• Owned client relationships, built retention-focused strategies, and maintained client churn under 10%.
• Performance Highlights:
• Managed end-to-end digital marketing solutions (SEO, paid media, email, branding, CRO) across 20+ client accounts.
• Developed and implemented full-funnel marketing automation systems, significantly enhancing client lead nurturing and sales conversion rates.