Pierre Restel
Plano,TX
Summary
Results-driven Online Marketer adept at writing copy, developing strategies and analyzing data to optimize plans. Focused and industrious team player with top-notch problem-solving, communication and organizational skills.
Overview
12
12
years of professional experience
Work History
Paid Search Supervisor
Publicis Groupe
09.2023 - Current
- Samsung eCommerce account lead for home appliances and consumer electronics
- Manage budget allocation for multiple accounts, ensuring optimal spend and results
- Conduct regular account audits to identify opportunities for growth and optimization within existing campaigns
- Enhance return on investment, conducting thorough analysis of campaign performance data
- Provide detailed reporting and actionable insights to clients, demonstrating the value of paid search initiatives
Paid Search Campaign Manager
Eboost Consulting
10.2022 - 09.2023
- U.S Paid Search lead SEM strategy and campaign management (Google and Microsoft Bing)
- Optimized campaign budgets with careful monitoring of ROI and KPIs to maximize results
- Improved conversion rates by refining targeting criteria and optimizing ad placements across digital platforms
- Managed multi-channel campaigns for increased brand visibility and customer engagement
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement
Senior Search Marketing Specialist
Solve(d) / FCB Health (IPG)
09.2021 - 10.2022
- SEM strategy & campaign management for Pharma clients
- Managed multiple client accounts, ensuring timely deliverables and proactive communication updates regarding progress and results achieved
- Collaborated with cross-functional teams to align search marketing goals with overall business objectives.
- Increased website traffic by implementing targeted SEM strategies and keyword research
- Developed comprehensive monthly reports, highlighting campaign performance metrics and areas of opportunity
- Enhanced brand visibility, conducting thorough competitor analyses
- Conducted in-depth keyword research to identify high-value terms for content creation and optimization purposes
Digital Analyst
Dream World Partners
07.2020 - 09.2021
- SEM performance strategy for online dating company
- Responsible for $1MM+ monthly SEM budget
- Improved search engine rankings through comprehensive keyword research and targeted optimization efforts
- Optimized digital marketing campaigns by analyzing performance data and identifying areas for improvement
- Identified new opportunities for online advertising by researching industry trends and monitoring market developments
- Reduced customer acquisition costs by refining targeting methods based on behavioral data analysis
- Maximized return on ad spend by continually adjusting bidding strategies in response to performance metrics
Planning Strategist / Sr. Digital Analyst
Mindstream Media Group
09.2019 - 04.2020
- Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives
- Conducted thorough competitor analysis to identify opportunities for product differentiation and market positioning
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy
- Role affected by the COVID-19 pandemic
Google Ads & Analytics Specialist
TRIdigital Marketing
05.2018 - 09.2019
- SEM strategy for B2B IT clients
- Developed strong client relationships through consistent communication and attentive service
- Improved click-through rates with compelling ad copy and targeted keywords selection
- Optimized landing pages for higher conversion rates
- Developed and executed comprehensive paid search plans to achieve client objectives
- Provided detailed reporting and actionable insights to clients, demonstrating the value of paid search initiatives
- Proactively monitored keyword performance to optimize bid adjustments accordingly
- Collaborated with cross-functional teams to develop a cohesive digital marketing strategy incorporating SEO principles
Media Supervisor – Media Planning
Zimmerman Advertising
09.2017 - 01.2018
- Oversaw the planning, implementation, and daily stewardship of Nissan’s local (tier 2) media planning and buying in the assigned region Worked on the Nissan account for the Central Region (45 local markets) Evaluated TV sponsorship opportunities and provided POVs
Media Supervisor
MediaCom
08.2016 - 09.2017
- Responsible for managing day-to-day media planning / strategy / account activities for Bayer U.S.
- Increased audience engagement by developing targeted content plans tailored to specific demographics
- Fostered a positive and inclusive work environment, promoting open communication, collaboration, and professional growth among team members
- Advised clients on optimal mix of traditional and digital media platforms based on their specific goals and target markets
- Monitored competitive activity closely, adjusting plans as necessary to maintain a strategic advantage in the marketplace
- Conducted comprehensive market research to identify trends, opportunities, and threats in the media landscape
Client Account Manager
MediaCom
05.2013 - 06.2016
- Strategy development and account management for Telekom (T-Mobile) B2C and Dell B2B, Germany (national)
- Target audience and competitive analyses As reporting lead, delivered essential reports used to drive important market decisions for Telekom Germany Collaboration with the Telekom data analytics team / extracted and organized data
- Prepared data modeling spread sheets Improved Telekom workflow and increased efficiency by 35% Key person in securing the Dell “Best Targeted B2B Campaign Award” Dell “Tough Enough” campaign webisodes created more than 1.5m views, half of them earned media (i.e
- Publicity gained through promotional efforts) Dell “Tough Enough” generated more than 15,000 qualified leads, saving Dell more than 50% on the normal cost per lead and beating the target by 25%
International Media Planner
Media Consulta
12.2011 - 03.2013
- Media planning for OOH, Print, and Online. Strategy development, target audience research, and competitor analyses
- Oversaw and managed national and international strategic development, media planning, and media buying
- Managed and strengthened relationship with national and international vendors
- Key person in securing the Leonardo Hotels B2B account
Education
Bachelor of Arts - Communications
California State University - Northridge
Los Angeles, CAAssociate of Arts - Music, Liberal Arts
Pasadena City College
Pasadena, CADigital Marketing Certificate -
Collin College
Plano, TX2020
Skills
- Google Ads Expertise
- Keyword Research
- Competitor Analysis
- Display advertising
- Shopping campaigns
- Remarketing Strategies
- Bing Ads proficiency
- Google Analytics
- Ad copywriting
- Video Advertising
Websites
Awards
- Best B2B Campaign: Dell, Cannes Media Lions, Cannes, France, 2015
- Best Targeted/Best Community Development Campaign: Dell, Global Festival of Media, Rome, Italy, 2015
- B2B Campaign of the Year: Dell, M&M Global Awards, London, U.K., 2016
- Best Campaign: Dell, MediaCom Connections B2B Award, 2015
Languages
German
Native or Bilingual
Swedish
Native or Bilingual
Timeline
Paid Search Supervisor
Publicis Groupe
09.2023 - Current
Paid Search Campaign Manager
Eboost Consulting
10.2022 - 09.2023
Senior Search Marketing Specialist
Solve(d) / FCB Health (IPG)
09.2021 - 10.2022
Digital Analyst
Dream World Partners
07.2020 - 09.2021
Planning Strategist / Sr. Digital Analyst
Mindstream Media Group
09.2019 - 04.2020
Google Ads & Analytics Specialist
TRIdigital Marketing
05.2018 - 09.2019
Media Supervisor – Media Planning
Zimmerman Advertising
09.2017 - 01.2018
Media Supervisor
MediaCom
08.2016 - 09.2017
Client Account Manager
MediaCom
05.2013 - 06.2016
International Media Planner
Media Consulta
12.2011 - 03.2013
Bachelor of Arts - Communications
California State University - Northridge
Associate of Arts - Music, Liberal Arts
Pasadena City College
Digital Marketing Certificate -
Collin College
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