Pilar Escobar

At Efficient Development Group, I led the entire sales process for all three company divisions, managing projects with atotal construction value of 30 million dollars. During my tenure, I utilized tools such as Procore, HubSpot, and other platforms to optimize and streamline the sales processes.

In addition to overseeing procurement and contracting, marketing, and sales, I was also responsible for establishing and managing business relationships with high-level C-level executives internationally to attain EB-5 visas. As a Sales Marketing Manager at Efficient Developments, my primary focus is to drive the company's branding as a sustainable construction company.

• Analyzed sales and marketing data for improved strategies
• Managed sales promotions and marketing strategies on major social media sites
• Evaluated market data to develop and create business strategies and marketing plans
• Developed positive, performance-based internal sales and marketing culture to include mentoring staff
• Managed the production of leaflets, web pages, posters and newsletters
• Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints
• Evaluated and monitored promotional activities to confirm adequate return on promotional funds
• Built relationships with customers and community to establish long-term business growth
• Managed accounts to retain existing relationships and grow share of business
• Organized promotional events and interacted with community to increase sales volumethe
• Prepared sales presentations for clients showing success and credibility of products
• Demonstrated products to show potential customers benefits and advantages and encourage purchases
• Developed compelling presentation decks to gain approval for ideas and communicate results
• Compiled and analyzed data to determine approaches to improve sales and performance
• Cultivated and maintained strategic alliances with key partners and vendors

• Responsible for fulfilling an annual budget of approximately 3 million dollars with a portfolio of 11 channels, including sports, entertainment, factual channels, and its digital platform “FOX PLAY.”
• Constant creation of business opportunities and maintenance of current extern relationships with the company
• I managed 5 of the TOP 20 clients for the company such as Nestlé, PepsiCo, Boehringer Ingleheim, Bimbo, and open English with 360 communication strategies.
• Continuous training of the commercial team in commerce and sale of digital advertising
• Direct management of the largest clients in investment for the company
• Budget compliance
• I increased sales by 40% on average, raising a portfolio of weak advertisers.
• Creation of strategies and products to increase the budget with the existing product.

• Responsible for the overall operations of the Marketing and Sales Department, achievement of monthly and annual budgets, continuous product improvement, asearch of commercial alliances and new business areas, budget design, direct relationships with the leading media centers, agencies, and direct client
• Continuous review of campaign results to give the best possible result to the advertiser, generation of sales strategies according to season, prospecting of clients, and advisory sales.
• Made hiring decisions, conducted personnel reviews, trained staff, and managed salaries & benefits.
• Thanks to sales results, I was promoted to my actual position, from Sales Director, after four months.
• Through marketing efforts, sales increased by 325 % in the quarter
• Develop a Sales plan to achieve the results the company was looking for
• Develop and lead proposal and program development strategies for national & local accounts
• Grow, develop, deliver, and own partnerships with clients, agencies, partners, vendors & community.

• Responsible for the marketing of advertising spaces in Pulzo.com, the first Digital Media in Colombiafor the selection and aggregation of content
• The main functions are database surveying, obtainingnew clients, evangelizing clients and agencies about a new Digital Mass Media in the market, monthlycompliance of more than 100 MM (pesos) monthly budget, development of proposals and commercialstrategies, supervision of implementation of campaigns.

• Responsible for a portfolio of large advertisers, both Digital and printed, by achieving the annual budget established by the company
• Reduced 15% in operating costs by taking responsibility for two portfolios of major customers for the digital department
• Chosen and awarded for two consecutive years for surpassing the annual budget
• Sales were increased by 110%
• I was chosen to carry out the new company pilot plan to launch multi-platform sales.
• The implementation lasted a year, and it was evaluated and successfully implemented for the entire
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• I was promoted on four opportunities, starting as a Junior Executive and finishing as multi-product commercial director.