Client service-minded marketing leader with more than 15 years of experience in managing teams and brand activations, incentives, developing, training, executing, partnership, hospitality, sales, customer service, and guest-experience. Proven success implementing creative marketing strategies tailored in sports and premium entertainment and subscription services, automotive, hospitality services, and media industries. Dynamic communicator with the ability to build relationships and maintain partnerships with top accounts to increase overall productivity, satisfaction, engagement, and grow profit channels.
Supervises a team of direct reports domestically and internationally ensuring the satisfaction of clients and consumers while managing a smooth operation of support, hospitality services, sales revenue, and brand awareness for Sports and Premiums. Responsible for working effectively with both client and internal 160/90 partnership account teams to deliver initiatives that achieve client results against established strategic and creative objectives, timelines, and financial goals, managing a 2.1 M budget. Communicates regularly with domestic and international and strategic partners for daily support and strategic planning for accounts in the USA, Asia, Caribbean, and Central America to ensure continued increases in sales revenue, brand awareness, and consumer satisfaction. 50% international and domestic travel.
Oversaw and coordinated field operations on a global scale for DIRECTV Sports and Premium subscription services. This role involved strategic planning, event execution, incentive planning and management, and managing field teams ensuring alignment with corporate objectives, overseeing budgeting and resource allocation, establishing performance metrics, and fostering collaboration among different regions and territories which was crucial in ensuring efficient and effective field operations across multiple locations worldwide. 10% increase in overall sales and improved client satisfaction.
Was part of a team of certified facilitators and product trainers. Boosting premium, sports awareness, sales, at offshore, domestic call centers with customer service agents. Implementation of successful marketing strategies, incentives, which increase customer base, revenue. Experience developing training materials, presentations, and programming for corporate/sales audience. Accomplished 150% sales lift. Traveled 75% internationally.
Supervised team of marketing professionals, who used product knowledge, creative methods, leading technology that resulted in consumer satisfaction throughout automotive trade shows, automotive events, and lead generation programs. 80% domestic travel.
Oversaw events from start to finish to insure proper execution from staff, clients. Managed staff, set-up, tear down, and the success of positive guest-experiences. 99% client success rate.
Awards: IMG LIVE Dedication Award 2014, Employee of the Month 2015, Year MVP 2015, Employee of the Month 2016, Year MVP 2016, Employee of the Month 2017, Employee of the Month 2018, McKinsey & Company Accelerator Program 2022, Endeavors Leadership Foundation Program 2022, 160over90's The BIG PITCH Finalist 2020, The BIG PITCH Host 2022 and 2023