Piper Harris
Los Angeles,CA
Summary
Professional Sales Executive with 10+ years of experience attending to customer needs and converting prospects to increase sales and exceed company targets with a min of 4% growth year over year. Expert in overcoming objections from prospective customers to maximize sales opportunities. Skilled in working independently and collaboratively with team to foster client relationships and drive sales. Identifies decision-makers within prospect account to initiate sales process and deliver successful results. Team-minded in collaborating with management to strategize and improve sales approaches.
Overview
21
21
years of professional experience
Work History
Senior Vice President of Sales and Strategy
Nowatch
Los Angeles, CA
03.2024 - Current
- Developed and implemented a comprehensive merchandising strategy to increase sales, profits, and market share.
- Analyzed current market trends and competitor activity to inform sales strategy development.
- Worked closely with marketing team to create effective go-to-market strategies for new products or services.
- Negotiated contracts with major buyers in order to maximize profitability and market share.
- Participated in internal meetings with senior stakeholders to discuss overall strategy and objectives for ongoing projects.
SVP of Corporate Sales and Strategy
Fourth Frontier
San Francisco, CA
05.2021 - 03.2024
- Spearheaded business restructuring initiatives to enhance customer buying experiences and boost e-commerce profits by 33%.
- Formulated and deployed business transformation strategies to increase performance, profitability and business growth.
- Delivered hands-on assistance to committees and teams within department in policy-making decisions.
- Drove client satisfaction and improved support services to increase retention.
- Generated and implemented business procedures and policies.
- Coordinated planning and program development between news teams and other programming staff.
- Collaborated with various parties involved in program to evaluate successes and failures as well as develop new partnerships and make proactive changes.
Director of Sales and Business Development
Diablo Country Club
Diablo, CA
07.2015 - 05.2021
- Plan and oversee strategic, operational and wellness programs -Establish and implement short-and-long term organizational goals, objectives, strategic plans, policies, practices and procedures within the Wellness Department
- Provide strategic advice and recommendations to the COO in the development, implantation and evaluation of new or modified operating policies.
Sales Director, Business Development
Equinox Fitness
Los Angeles, CA
04.2010 - 07.2015
- Responsible for increasing department revenue by growing and managing the personal training staff for a large health club
- Duties include:
- Producing a monthly profit and loss statement for personal training department
- Hiring, motivating and training staff in both the business and science of personal training within Equinox
- Promoting sales and acquiring new members for sessions to continue growth in the department.
Strength and Conditioning Coach
Athletes Performance, EXOS
Carson, CA
01.2008 - 05.2010
- Conducted strength and conditioning programs for top draft pick, All-Stars and MVPs in pro sports during the off season.
Independent Consultant
American Ballet Theatre and HET Nationale
Bay Area, CA, NY
01.2004 - 01.2008
Education
Doctor of Physical Therapy - Physical Therapy
University of Southern California
Los Angeles, CA05.2010
B.S - Kinesiology and Classical Ballet
University of Utah
01.2004
Skills
- Sales Strategies
- Business Planning
- Go-to-Market Strategies
- Sales Team Development
- Market Penetration
- Customer Relationship Management (CRM)
- Customer Portfolio Management
- New Business Development
- Operations Management
- Brand Development
- Sales Targeting
- Competitor Analysis
- Customer Trend Analysis
- Aftermarket Sales
- Salesforce Software
- Full-Cycle Sales Process
- Complex Project Negotiations
- Cross-Channel Marketing
- National Account Management
- Profit and Revenue-Generating Strategies
Timeline
Senior Vice President of Sales and Strategy
Nowatch
03.2024 - Current
SVP of Corporate Sales and Strategy
Fourth Frontier
05.2021 - 03.2024
Director of Sales and Business Development
Diablo Country Club
07.2015 - 05.2021
Sales Director, Business Development
Equinox Fitness
04.2010 - 07.2015
Strength and Conditioning Coach
Athletes Performance, EXOS
01.2008 - 05.2010
Independent Consultant
American Ballet Theatre and HET Nationale
01.2004 - 01.2008
Doctor of Physical Therapy - Physical Therapy
University of Southern California
B.S - Kinesiology and Classical Ballet
University of Utah
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