Pleshette Terrell
Haverstraw,NY
Summary
Experienced Senior Project Manager with 10+ years of experience leading complex, cross-functional projects in the pharmaceutical and healthcare industries. Proven success in managing high-profile marketing operations projects, improving promotional review processes, and driving business transformation. Collaborative leader with expertise in working with senior executives, optimizing project governance, and delivering results on time. Proficient in Veeva Vault, marketing compliance, and adept at leading diverse teams in domestic, Canadian, and international markets.
Overview
14
14
years of professional experience
Work History
Promotional Review Manager, Marketing Operations
Novocure
06.2022 - 03.2025
- Led end-to-end PRC processes for Central Nervous System and Non-Small Cell Lung Cancer Brand Marketing Teams with a successful product launch.
- Directed cross-functional weekly PRC meetings; coordinated medical/legal/regulatory stakeholders to align on material compliance and brand strategy.
- Functioned as Veeva Vault SME for Brand Marketing, Corporate Communications, Sales Training, and Advocacy Teams—delivered training, process enhancements, and issue resolution.
- Spearheaded PRC process optimizations that reduced submission cycle times and increased marketing material throughput.
- Collaborated with Veeva CRM SME to align promotional material development with field sales enablement needs.
Project Manager, Marketing Operations
Amylyx Pharmaceuticals
02.2022 - 05.2022
- Managed implementation of Aggregate Spend transparency reporting, acting as liaison across Medical, Legal, Compliance, Finance, and IT.
- Led project planning and status reporting for integration of MedPro Systems; ensured regulatory readiness and system alignment.
Sr. Project Manager, Marketing Operations
AbbVie
10.2019 - 09.2021
- Led MLR promotional review process across multiple therapeutic areas (Linzess, Viberzi, Anti-Infectives); ensured alignment with corporate compliance.
- Oversaw all aspects of material submission, review, and approval in Veeva Vault; drove material readiness for digital and HCP field deployment.
- Functioned as a change agent during the MRP process overhaul; facilitated stakeholder training and rollout of new compliance workflows.
Marketing Services Specialist, Digital Health
Celgene Corporation
09.2018 - 07.2019
- Managed weekly MLR review meetings and digital campaign review; ensured SOP compliance and launch readiness for multiple therapeutic areas.
- Partnered with IT and agency leads to implement Veeva Vault enhancements supporting brand readiness.
Project Manager, Marketing Operations
Bayer U.S.
07.2016 - 12.2017
- Overhauled Pharma Reference Request process, enabling smoother copyright clearance in Veeva Vault.
- Executed Veeva Vault UAT testing for Veeva Vault system upgrades.
- Managed monthly reports for Sales Force Credentialing Deletes for Deputy Director.
Project Manager, Marketing Communications
Express Scripts Inc.
06.2015 - 11.2015
- Developed customizable Member Communications Documents of Client-specific plan materials for assigned clients with renewing Medicare Part D EGWP (Employer Group Waiver Plan) contracts.
- Supported Marketing Operations by creating client fact sheets and art released annual enrolment packages within project timelines for on-time execution.
- Successfully managed art released documents in SharePoint Database System.
- Updated and reported client requirements, formulary updates and approved communications to senior management.
Project Manager, Field-Based Medicine Operations
Boehringer Ingelheim
06.2013 - 03.2014
- Improved Medical Review Committee workflows; reduced scientific material review time by 50%.
- Collaborated with Associate Director in content development to achieve departmental goals of creating Scientific Training Documents and TAMRC-Therapeutic Area Medical Review Committee Presentations.
- Managed content strategy and review operations for MSL support documents across therapeutic areas.
Project Manager, Revenue Cycle
Hartford Healthcare Corporation
10.2012 - 04.2013
- Collaborated with Revenue Cycle Process Improvement Team Director to build project plans, project timelines, milestones, and deliverables to implement an enterprise-wide Project Management Office; comprised of policy and procedures, KPI metrics, portfolio tracking metrics and templates.
- Implemented project management strategies in support of enterprise-wide initiatives to operationalize best practices, governance processes, project integrations and process improvements.
Advertising & Promotions Associate, Marketing Communications
Eisai Inc.
06.2011 - 06.2012
- Managed the promotional project process; facilitated weekly cross functional team meetings that supported Brand marketing initiatives.
- Managed quality control processes for promotional agencies to ensure on time delivery of initiatives for final flats, proofs and printing releases of branded and unbranded materials.
- Assisted in execution of marketing campaign reviews and brand strategy building team focused initiatives.
- Consulted with agencies/vendors on project requirements to ensure that project timelines, budget deliverables and project changes were aligned with expectations and business needs.
Education
MBA - Marketing
Nyack College
Nyack, NYProject Management Certificate -
International Institute of Learning
BSc - Organizational Management
Nyack College
Nyack, NYSkills
- Project Management
- MS Project, SharePoint, Visio, SAP
- Team Leadership
- Marketing Operations: MLR Review, PRC
- Veeva Vault PromoMats
- Veeva CRM, Salesforce, Smartsheet
- Collaboration: Microsoft Teams,
- Stakeholder management
- Decision-making
- Negotiation
- Verbal and written communication
- Operations management
- Cross-functional team management
- Change management
- Staff training and development
- Cross-functional teamwork
CORE COMPETENCIES
- Life Sciences, Pharmaceutical and Healthcare Industry
- Business Process Optimization
- Executive-Level Communication
- Support Quality & SOP Development
Timeline
Promotional Review Manager, Marketing Operations
Novocure
06.2022 - 03.2025
Project Manager, Marketing Operations
Amylyx Pharmaceuticals
02.2022 - 05.2022
Sr. Project Manager, Marketing Operations
AbbVie
10.2019 - 09.2021
Marketing Services Specialist, Digital Health
Celgene Corporation
09.2018 - 07.2019
Project Manager, Marketing Operations
Bayer U.S.
07.2016 - 12.2017
Project Manager, Marketing Communications
Express Scripts Inc.
06.2015 - 11.2015
Project Manager, Field-Based Medicine Operations
Boehringer Ingelheim
06.2013 - 03.2014
Project Manager, Revenue Cycle
Hartford Healthcare Corporation
10.2012 - 04.2013
Advertising & Promotions Associate, Marketing Communications
Eisai Inc.
06.2011 - 06.2012
MBA - Marketing
Nyack College
Project Management Certificate -
International Institute of Learning
BSc - Organizational Management
Nyack College
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