PO-AN CHIANG
Costa Mesa,California
Summary
Media planning analyst with expertise in SQL and Python, driving significant enhancements in social media marketing strategies and engagement metrics. Proven track record in collaborating effectively to streamline workflows, resulting in increased efficiency and impactful marketing outcomes. Specializes in data analysis, strategic planning, and market research, with strong problem-solving and communication skills. Experienced in forecasting and optimizing business operations, contributing to improved organizational performance.
Overview
2
2
Languages
1
1
year of professional experience
Work History
Media Planning Analyst
Dentsu Aegis Network
Taipei, Taiwan
07.2023 - 08.2023
- Assisted partner companies with media agency tasks, including competitive product analysis, financial statement analysis, and marketing campaign processes
- Analyzed media performance, delivered reports, and coordinated improvement strategies with media companies
- Managed Kao Corporation’s, a Japanese multinational consumer goods company, social media marketing efforts (Instagram, Facebook) and published content and promotional advertisements to boost exposure; analyzed key performance metrics, such as reach, impressions, and click-through rates (CTR), executed fan engagement campaigns and collaborations for mutual benefits
Investment Analyst
University Investment Team
Taipei, Taiwan
02.2023 - 04.2023
- Performed industry analysis and evaluated investment strategies for a university-managed fund
- Assisted in making key decisions on the allocation of school funds
Project Coordinator
BioTherapeutics, Education & Research (BTER) Foundation
Irvine, USA
06.2022 - 08.2022
- Streamlined communication and project workflows among team members, resulting in a 20% increase in task completion efficiency
- Coordinated with external partners and local schools, ensuring the project met all objectives and timelines
Education
Master of Science - Business Analytics
University of Southern California, Marshall School of Business
Los Angeles, CA05.2028
Skills
- Analytical and problem-solving skills
- SQL and Python programming
- Microsoft Excel proficiency
- Team collaboration
- Marketing strategy
Extracurricular Activities
- Exchange Student, Wuhan University, Wuhan, China, 02/25-07/25
- Team Leader, Capstone Project: ESG and Financial Performance Analysis, FJCU, 09/24-12/24, Led a capstone project team to analyze the correlation between companies’ ESG performance and financial indicators.
- Participant, Management and Business Simulation Competition, FJCU, 10/24-12/24, Participated in a school-wide simulated business management team competition.
Academic Competitions
- National University B2B Cross-Border E-commerce Competition, Taipei, Taiwan, 10/23-01/24, Team Leader, Collaborated with SME partners to integrate the strengths and weaknesses of their products., Managed partner companies’ Alibaba websites, handling backend operations and implementing marketing strategies.
- Intra-University Securities Investment Competition, Taipei, Taiwan, 10/23-01/24, Team Leader, Participated in a two-month simulated stock market competition., Actively managed a virtual portfolio with a set amount of capital.
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Timeline
Media Planning Analyst
Dentsu Aegis Network
07.2023 - 08.2023
Investment Analyst
University Investment Team
02.2023 - 04.2023
Project Coordinator
BioTherapeutics, Education & Research (BTER) Foundation
06.2022 - 08.2022
Master of Science - Business Analytics
University of Southern California, Marshall School of Business