Po-Chian Cheng

Marketing

NEW BRUNSWICK,New Jersey

Summary

CAREER OBJECTIVES: A highly motivated and results-oriented marketing graduate with the proper academic background and desire to spearhead strategic marketing operations. Seeking opportunities to leverage my expertise in marketing, along with my multilingual skills, to contribute to the success of global brands. Dedicated to utilizing data-driven insights, innovative digital platforms, and cross-cultural understanding to optimize brand visibility, engage diverse audiences, and foster business growth in the global marketplace. Marketing Strategy: Talented in creating all-inclusive marketing strategies founded on consumer behavior analysis, market research and competitive intelligence. Digital Marketing: Well-equipped with skills in leveraging digital channels, including social media platforms, online advertising, and content marketing, to optimize brand visibility and engage target audiences. Data Analysis: Proficient in analyzing marketing data and extracting actionable insights to drive informed decision-making and campaign optimization. Cross-Cultural Understanding: Experienced in navigating diverse cultural landscapes and adapting marketing strategies to effectively engage international markets.

Overview

year of professional experience

Certifications

Languages

Work History

Waiter

Fo Guang Shan Water Drop Teahouse

Taichung

04.2020 - 12.2020

Responded to questions related and about menu selections as well as made recommendations when need arose;
Trained the restaurant's new members of staff and further educated them about appropriate food handling as well as guest service prospects;
Folded napkins and prepared silverware sets to provide adequate supply for host station.
Interacted with customers with utmost respect and friendliness of the highest level.

Store Sales Staff

H mart

Edison

07.2019 - 10.2019

Managed with inventory, including receiving and stocking merchandise; and
Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
Assured all customers receive service through direct salesmanship, and prompt and courteous service.
Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.

Education

Bachelor of Science - Marketing

Rutgers University

New Brunswick

08.2019 - 2023.05

Skills

Marketing Strategy

undefined

Accomplishments

L'Oreal Brainstorm Competition, [2022]

Collaborated in a team to generate innovative marketing strategies for L'Oreal products;
Conducted market research, analyzed consumer behavior, and proposed actionable insights;
Developed creative campaigns to enhance brand awareness and drive product adoption

Hult Prize Milestones Competition, 2023

Engaged in a global social entrepreneurship competition focused on sustainable business solutions;
Analyzed market trends, identified target demographics, and devised marketing plan;
Presented strategic recommendations to a panel of industry experts.

Certification

Google Ads Certification: 2023