JOE PETERSON
Product Director
Orem,UT
Summary
Deliberate Product leader with creativity in web and native app product implementation for over 100M monthly active users across the world. Research and strategic product planning expert through collaborative leadership and consumer interviews. Known for delivering highly successful web and mobile app optimizations and features.
Overview
21
21
years of professional experience
2
2
years of post-secondary education
Work History
Product Director - Consumer
Ookla
Seattle, WA
12.2021 - Current
- Product Director for Ookla's two most popular brands, Speedtest and Downdetector native and web applications which has worldwide adoption of over 100M monthly active users
- Work collaboratively with developers, marketers, marketing analysts, executive stakeholders and sales team partners to build a best in class experience
- Led the integration of Downdetector into the Speedtest app, improving Speedtest's value proposition to users and growing the reach of the Downdetector product
- Conceptualized and oversaw implementation of Speedtest's first user sign in/account creation on native apps to better personalize marketing efforts for consumers (including Google & Apple Sign In)
- Delivered stakeholders presentations regularly to update progress on projects, addressing concerns promptly as they arose
- Spearheaded mobile website optimization strategy that led to an 800% increase in web referrer traffic to our app store pages
- Designed and coordinated processes applicable to numerous projects for design efficiency and continuity
- Successfully implemented the Marvel Method of Agile Product Management across two engineering teams, optimizing product design and execution through ongoing/enhanced collaboration and iterative development
Vice President of Digital Products
Wynn Las Vegas
Las Vegay, NV
03.2020 - 09.2021
- Conceptualized and launched Wynn's global header, unifying Wynn's, previously, disjointed site leading to 80% improved conversion
- Implemented Wynn's tracking and web analytics on their websites and mobile app
- Improved conversion which allowed Wynn's properties to implement more aggressive pricing strategies for transient guests leading to incremental booking revenue
- Wynn's website success led to Wynn's Las Vegas resorts selling out consistently throughout the summer of 2021
- Improved Wynn's website share of bookings by 100% YOY
- Launched Wynn's mobile app in August 2020 (4.5 stars on Apple App store) and sunset their previous app (less than 2 stars)
- Integrated Wynn's poker room tournaments and resort maps for both Wynn Las Vegas and Encore Boston Harbor properties on Wynn's mobile app
- Integrated Wynn's App with their loyalty program and online gaming site (WynnBET)
- Launched dining reservations, COVID FAQs and Wynn's Hotel Directory as part of Wynn's Alexa product
- Recruited, mentored, and led a team of 2 Product Managers and 2 UX designers and provided a culture of transparency, authenticity and fun to maximize output while avoiding burn out
- Worked with the Product team to successfully implement the team's approach to Product Management and Ownership which was looking at problems objectively and arriving at the best solution based on data
Senior Director of Product
Overstock.com Inc
Midvale, Utah
07.2018 - 03.2020
- Responsible for the Overstock's Header/Footer, Homepage, Personalization, Conversion Funnel (Cart & Checkout), and Mobile Apps
- Grew Mobile App revenue from, roughly, 4% of company revenue to over 10%
- Integrated key features into Overstock's mobile app including notification center, up-to-date backend search system, Adobe Analytics tracking, and much more
- Worked directly with Marketing, Sourcing and other key stakeholders to better merchandise Overstock's assortment for users
- Held consistently high Mobile app conversion rate despite nearly doubling monthly active users
- Launched over 100 features and optimizations that improved conversion and website/app revenue
- Managed team made up of 4 Product Managers, 4 UX designers
- Responsible for 7 development teams Roadmaps and Backlogs (about 35 employees)
Senior Product Manager
Overstock.com
Midvale, Utah
11.2016 - 07.2018
- Oversaw Overstock's checkout and order booking process along with customer reviews
- Oversaw launch of multiple changes to checkout experience that led to 40% increased customer conversion on mobile website
- Integrated improvements that led to 25% increase in loyalty program sign ups
- Overall, for 2017, added over $10 million in incremental dollars to Overstock's bottom line
- Managed 3 development teams including their respective backlogs/Roadmaps (15 employees total)
- Oversaw hiring for both teams, key contributor to Product Management hiring
Senior Product Manager
Name.com
Midvale, Utah
12.2015 - 11.2016
- Identified, documented and oversaw implementation of multiple optimizations to Name.com to increase domain sale profitability
- Responsible for search (specifically for domains), results merchandising, web optimization, and email marketing campaigns
- Improved conversion, promoted "in house" products, drove additional revenue and increased site profitability
- Implemented recommendations system based on customers preferences and history along with modules throughout the site promoting those recommendations
- Implemented multiple marketing campaigns, including Abandoned Cart email campaign
- Increased web sign ups by over 100% by implementing a 3 field registration form
Product Manager
Rakuten Marketing
Midvale, UT
10.2013 - 12.2015
- Implemented Scrum, provided Jira training, and organized backlog for MediaForge's (Rakuten Marketing Display) engineering teams
- Successfully replaced Rakuten Marketing's affiliate ad serving framework and laid groundwork to replace their click tracking/ redirect system
- Responsible for full implementation of Rakuten's Affiliate Marketing currency conversion system working with offshore team
- Functioned as “Scrum Master' with 3 development teams
- Managed stakeholder expectations effectively throughout the entire product development process
Product Manager
Overstock.com Inc
Midvale, Utah
01.2005 - 10.2013
- Gathered requirements for strategic projects by working with stakeholders and engineering teams I was responsible for
- Functioned as subject matter expert in Overstocks systems and business processes
- Instrumental in the inception, development and launch of multiple programs at Overstock throughout this time including Overstock's loyalty program (Club O) and credit card
- Managed Overstock's Gift Card program (over $10million in revenue per year)
- Conceptualized and managed launch of Overstock's bulk gift card website
- Built Overstock's e-gift card purchasing experience that made up for over 60% of all gift cards sold through the website resulting in a 20% increase YOY
- Managed relationships and negotiated contracts with dozens of gift card resellers including BlackHawk Network and InComm (2 largest gift card resellers)
- Responsible for Overstock's checkout experience
- Owned prioritization and launch of all strategic checkout innovations that included cart, checkout, and login
- Conceptualized and oversaw implementation of Overstock's Guest Checkout experience that made up for more than 20% of all orders post launch
- Spearheaded a new checkout experience that increased conversion by over 3% YOY
Education
Bachelor of Science - Sociology
Southern Utah University
Cedar City, UT 08.2002 - 05.2004
Skills
- Strategic planning
Conversion Rate Optimization
SEO
Scrum methodology
Stakeholder relationship management
Competitive analysis
Product development
Product lifecycle management
ROI analysis
E-commerce
Digital marketing
Strategic marketing
Web analytics
Customer engagement
Product launch management
Policy and procedure development
Timeline
Product Director - Consumer
Ookla
12.2021 - Current
Vice President of Digital Products
Wynn Las Vegas
03.2020 - 09.2021
Senior Director of Product
Overstock.com Inc
07.2018 - 03.2020
Senior Product Manager
Overstock.com
11.2016 - 07.2018
Senior Product Manager
Name.com
12.2015 - 11.2016
Product Manager
Rakuten Marketing
10.2013 - 12.2015
Product Manager
Overstock.com Inc
01.2005 - 10.2013
Bachelor of Science - Sociology
Southern Utah University
08.2002 - 05.2004