Pola Bunster
Miami
Summary
I'm an avid storyteller with a decade of digital content creation experience. With editorial, copywriting, and UX writing as my core expertise, I've created essential marketing assets for global brands of all sizes. I help bridge the gap between creative ideas and user needs, crafting content that connects authentically with audiences through the written word.
Overview
10
10
years of professional experience
Work History
Copywriter & Content Strategist
Freelance
10.2014 - Current
- Created UX content for websites, wireframes, and prototypes for clients in tech, education, and entertainment.
- Conducted user research and A/B testing to optimize user journeys and improve engagement metrics.
- Notable clients: HelloFresh, The Miami Marlins, Hotwire Communications, Northeastern University, and Dale Carnegie.
Copywriter
Roar Media
08.2023 - 08.2024
- Developed strategic UX copy for websites, apps, and digital marketing campaigns.
- Enhanced brand messaging to drive engagement and conversions for clients like Royal Caribbean, Four Seasons Yachts, Wyndham Hotels, and more.
- Collaborated with design and development teams to ensure seamless user experiences through clear, user-centered content.
Content Strategist
Weo Water
12.2021 - 01.2023
- Developed and implemented content strategies for B2B and B2C markets with a focus on enhancing user experiences.
- Designed user-friendly content for digital platforms, ensuring clarity and accessibility for diverse audiences.
- Partnered with UX designers to align content with user flows and improve customer satisfaction.
Editor-in-Chief
Culture Crusaders
11.2018 - 11.2021
- Launched and managed a travel and lifestyle platform geared toward South Florida gems
- Achieved over100,000 unique visitors per month and a newsletter base of50,000+
- Oversaw content creation, contributor management, and storytelling strategies
Vice President & Director of Storytelling
Prism Creative Group
10.2014 - 10.2021
- Developed unique marketing experiences for clients such as Sony Music, Virgin Voyages, Red Bull, and lululemon
- Managed digital voice and strategy, event production, and digital video content
Education
Bachelor's of Arts - English & Theater
University of Miami
Miami, FL06.2012
Skills
- Copywriting
- Content Strategy & Creation
- Digital Marketing
- Brand Development
- Storytelling
- Production
- Copy editing
- Project management
Languages
English
Native or Bilingual
Spanish
Full Professional
French
Full Professional
Timeline
Copywriter
Roar Media
08.2023 - 08.2024
Content Strategist
Weo Water
12.2021 - 01.2023
Editor-in-Chief
Culture Crusaders
11.2018 - 11.2021
Copywriter & Content Strategist
Freelance
10.2014 - Current
Vice President & Director of Storytelling
Prism Creative Group
10.2014 - 10.2021
Bachelor's of Arts - English & Theater
University of Miami
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