Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
Timeline
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POLLY HENDRICKS

Rochester,NY

Summary

Polly is a visionary and results-oriented entrepreneur with 20+ years of sales success and leadership in exceeding sales quotas by prospecting and landing "big whale" accounts. Is an expert in all things media both from a sales and buying perspective: Programmatic, Social Media, DOOH, Broadcast Radio and TV. Is a proven, award-winning AE who consistently exceeds quotas mainly by signing new, very large accounts particularly in the legal and healthcare sectors. Also is a 7X President's Club Winner.

Solid history of achievement in delivering record-breaking business and client outcomes by understanding customer priorities, presenting value propositions to C-suite, and making recommendations on product cost and performance.

Top performer and turnaround manager with data-driven mindset and evolving legacy of transforming company performance through business unit leadership, client-focused tactics, continuous improvement, and staff empowerment. Has a strong background in managing bottom-line factors, governing strategic initiatives, and expanding potential business opportunities to propel market share growth and financial strengths. Also is a trusted advisor to executive leadership in commercial and enterprise account management, digital marketing, business development, cost control/reduction, market expansion, and sales enablement.

Polly is adaptable and persistent, able to maintain competitive advantage for clients and businesses by remaining up-to-date with industry trends, business verticals, and emerging technologies.

Dynamic individual with hands-on experience in Digital Solutions in the legal and healthcare sectors and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks.

Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.

Versatile Senior Account Executive offering experience in account development, documentation and business development. Expert at driving sales and building relationships. Dedicated to exceeding quotas and expectations.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Sr. Account Executive

Townsquare Media
03.2024 - Current
  • Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
  • Consistently met or exceeded monthly sales quotas through diligent prospecting efforts and effective closing techniques.
  • Used "hunter of big whales" mentality to bring in large, multi-market prospects and accounts.
  • Worked with some of the state's largest law firms to help them with SEM, Social Media, Programmatic as well as broadcast tactics.
  • Brought in over $1.4M in revenue while managing multiple high-profile accounts.

Sales Consultant

Continual Care Solutions
04.2023 - Current
  • Brought in over $600K in new net logo business in the non-profit sector.
  • Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
  • Increased referral business by establishing a strong rapport with existing clients, leading to positive word-of-mouth recommendations and an expanded customer base.
  • Achieved top performance by strategically adapting to rapidly changing, competitive environment.
  • Conducted product demonstrations to highlight features and redirect objections to positive aspects.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Implemented HubSpot CRM

Commercial AE - Communications, Media & Tech

TABLEAU @ SALESFORCE
03.2022 - 07.2023
  • Manage enterprise and commercial accounts with 500 to 5000 employees in communications, media, and technology space with $1M + budget while serving as a strategic POC and reporting to AVP
  • Lead complex sales cycles and prepare and present quotes, forms, and RFPs (pricing, terms, and subscriptions) to executive leadership
  • Educated all levels of business, including HR, sales, engineering, IT, and C-suite on Tableau and cloud integration
  • Increased license count of current accounts by strengthening relationships with clients and capturing new opportunities
  • 1 of 16 Account Executives in the CMT org to produce +10% YoY growth in FY23
  • Sold one of the largest sales in the CMT org
  • Position eliminated due to company restructuring

Senior Account Executive

SPECTRUM REACH
04.2018 - 03.2022
  • Uplifted sales of linear and digital campaign solutions with agencies and businesses across New York State by developing and executing client-focused sales strategies (sales cycles of 30 days to 6 months)
  • Delivered high-impact product demonstrations/presentations, including demo talking tracks for a new digital streaming platform to secure new business opportunities
  • Won 'Presidents Club' in first year of tenure for securing $2 million contract in legal sector
  • Recognized as top sales producer in first year of employment for driving improvement in customer targeting by leveraging insights from detailed analysis of sales trends and competitive landscape.
  • Regional leader rankings for new business revenue (2019, 2020, 2021) and YoY growth (126%)
  • Achieved 110% ($1.8 million) and 106% ($2 million) of budgeted revenue in 2020 and 2021 by directing targeted business development and C-level client engagement strategies
  • Grew business from $100k to $500K in a year during pandemic by retaining Grocery chain account
  • Increased sales by 250% through designing creative digital campaign to introduce grocery home sales and driving weekly content changes

Regional Account Manager

US TRAFFIC NETWORK
01.2017 - 01.2018
  • Introduced US Traffic Network to Advertising Agencies and Enterprise Accounts throughout NYS and CT
  • Designed and executed data-driven business development strategies and programs to penetrate large enterprise accounts, build a robust opportunity pipeline, and improve organization's competitive positioning
  • Generated more than $1 million in sales within an 8-month duration before company went OOB - Chapter 7.

Digital Sales Manager

13WHAM-TV (SINCLAIR BROADCASTING)
01.2012 - 09.2017
  • Developed and implemented digital sales processes and plans from scratch in line with business objectives to grow digital revenues and sponsorships across the Rochester region with $1.2 million budget
  • Provided support on sales collateral and customer education materials development for strategic growth initiatives, including Sinclair Broadcasting's national Drive Auto program
  • Boosted team productivity and salespersons' expertise in specific verticals by establishing innovative training and performance management programs
  • Supervised 12 salespeople and four content creators in developing new businesses for a portfolio of cutting-edge digital products, including online display and video, SEM, email, and OTT solutions
  • Improved customer acquisition rate and yielded 25% to 51% annual growth for five years by designing targeted growth plans and pricing structures based on market trends, revenue forecast, and sales performance data analysis
  • Enhanced sponsorship opportunities and revenue and ensured social media presence by leading content team in developing localized digital/social media content for programming, such as HS Sports Report, Friday Morning Lights, Commitment Corner, and Sponsor Bug
  • Increased Facebook likes from 6K to 208K+ and Twitter followers from 3.5K to 85K+ within duration of four years by mentoring team in compelling marketing content development and publishing
  • Enabled team members in exceeding quotas by 100% to 140% and generated 43% of local revenue
  • Enabled company to be ranked number two in revenue out of 86 markets and 185 stations

Education

Bachelor of Arts - Advertising, Political Science

ST. JOHN FISHER COLLEGE
PITTSFORD, NY

DALE CARNEGIE LEADERSHIP PROGRAM -

Dale Carnegie Center of Excellence
New York, NY

ASPIRESHIP TRAINING GRADUATE - Tech Sales Training

Aspireship
Remote
10.2021

PROFESSIONAL SELLING SOLUTIONS -

Professional Selling Solutions

Skills

  • Strategic Sales & Marketing Planning
  • Account Acquisition & Retention
  • Programmatic, SEO, SEM, DOOH,
  • Contract Development & Negotiation
  • Executive Reporting & Decision Making
  • Full Sales & Account Cycle Management
  • Territory Management & Expansion
  • Consultative Sales & Solution Selling
  • Strategic Partnerships & Alliances
  • Financial Budgeting & Forecasting
  • Prospecting & Lead Generation
  • Sales Operational Excellence
  • Salesforce & Hubspot CRM

Accomplishments

    President's Club winner 7x

    Has worked with some of the largest law firms in the country to bring in an unprecedented amount of verified leads.

    Brought in over $2M in new legal digital advertising revenue (2019).

    Used data to find new hot spots for attorney leads in the CVA space.

Certification

  • Digital Marketing Certificate – American Marketing Association & Digital Marketing Institute.
  • Google Ads Certification - Google Skillshop.
  • Dale Carnegie Sales leadership Training
  • HubSpot Sales Software Certification - HubSpot Academy.

Timeline

Sr. Account Executive

Townsquare Media
03.2024 - Current

Sales Consultant

Continual Care Solutions
04.2023 - Current

Commercial AE - Communications, Media & Tech

TABLEAU @ SALESFORCE
03.2022 - 07.2023

Senior Account Executive

SPECTRUM REACH
04.2018 - 03.2022

Regional Account Manager

US TRAFFIC NETWORK
01.2017 - 01.2018

Digital Sales Manager

13WHAM-TV (SINCLAIR BROADCASTING)
01.2012 - 09.2017

Bachelor of Arts - Advertising, Political Science

ST. JOHN FISHER COLLEGE

DALE CARNEGIE LEADERSHIP PROGRAM -

Dale Carnegie Center of Excellence

ASPIRESHIP TRAINING GRADUATE - Tech Sales Training

Aspireship

PROFESSIONAL SELLING SOLUTIONS -

Professional Selling Solutions

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