Pooja AV
St Louis,MO
Summary
- Experienced Digital Operations Program Manager with a proven track record in delivering complex programs across US, LATAM, EMEA, and APAC markets.
- Specializes in Web operations, Campaign and Email Operations, Events, and Webcasts.
- Successfully streamlined processes to enhance operational efficiency and drive engagement metrics.
- Results-driven marketing professional with expertise in integrated marketing and UI/UX design.
- Proven track record in content development and executing successful digital and social media campaigns, including website design, blogs, brochures, and advertisements.
- Adept at leveraging analytics to optimize marketing strategies and enhance user engagement.
- Focused on driving innovative solutions that elevate brand presence and customer experience.
- Committed to leveraging expertise in digital strategy to continue optimizing global marketing initiatives.
- Focal point for the customer & program stakeholders.
- Responsible for overall planning of Project/Program health, Project ideation to closure, Chart out program/project roadmap
- Efficient in stakeholder reporting, governance resolution, and escalation management.
- Proven ability to ensure cross-border compliance and maintain SLA adherence while efficiently allocating tickets.
- Recognized for effectively driving production issues to closure, contributing to operational excellence.
- Experience in managing digital assets with industry leading CMS tools & technologies.
- Part of Digital Consulting group, Presales support for Digital & Customer Success COES.
- Managed a diverse group of cross-functional teams comprising 120+ onshore and offshore professionals.
Overview
11
11
years of professional experience
Work History
WEB TRANSFORMATION - BUSINESS ANALYST & MARKETING CONSULTANT
LTIMINDTREE
P&G USA, USA
04.2021 - Current
- Enabled Digital Transformation from legacy to ModernWeb platforms for PHC brand of P&G - Bion 3 for LATAM & Europe Markets
- Focal point between brand team and delivery teams (Design, SEO, Dev, and Test)
- Responsible for building and mapping data strategy journey
- Key focus on experience design and implementation
- SEO strategy, organic vs paid traffic analysis, content development & refinement, tags, meta descriptions, UI/UX suggestions
- Liaise with third party vendors for UI/UX implementation along with Internal design team
- Author user stories based on functional requirements
- Test case reviews & UAT support
- Managed team size of 20+ offshore
JPMC DIGITAL OPERATIONS PROGRAM MANAGER
LTIMINDTREE
, USA
04.2021 - Current
- Program manager responsible for leading Asset Management and Private Banking Digital Operations across North America, LATAM, EMEA, and APAC regions.
- Supervised a diverse group of cross-functional teams comprising 120+ onshore and offshore professionals.
- Managed digital operations, overseeing web and content operations.
- Directed Email and Campaign operations and ensured seamless campaign executions
- Coordinated event activities, including planning and Webcast management.
- Generated client and leadership reports, including QBR, monthly, and weekly updates.
- Delivered governance reports with a focus on productivity and quality metrics to enable strategic decision-making.
- Transformation focused on increased productivity using automation techniques, arresting defects, optimizing, and streamlining delivery to boost efficiency, and reduce errors.
- Monitor incident logs, and implement best practices to enhance the delivery process.
- Responsible for program roadmap, innovation, strategy, key client stakeholder management, task allocation, monitoring, escalation management, and team management.
Entrepreneur
MercureComms - Digital Marketing Agency
01.2020 - Current
- Formed and sustained strategic relationships with clients.
- Resolved issues quickly through meticulous research and quick decision-making.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Managed marketing campaigns to increase brand awareness and visibility.
- Developed and updated website and social media profile pages to market products and services.
- Streamlined operational processes through the adoption of lean methodologies.
- Set pricing structures according to market analytics and emerging trends.
- Developed and executed marketing campaigns that significantly increased brand awareness.
- Analyzed industry trends to identify potential opportunities for growth.
- Conducted comprehensive market research to inform strategic decision-making.
- Designed organizational structures for efficient operations management.
- Prepared staff work schedules and assigned team members to specific duties.
- Oversaw daily operations, ensuring efficiency and effectiveness in all processes.
- Analyzed sales data to identify trends and adjust strategies accordingly.
- Managed company budget, optimizing expenses to increase profitability.
- Monitored progress by establishing plans, budgets and measuring results.
- Conducted market research to understand customer needs and preferences.
- Negotiated contracts with vendors and suppliers to reduce costs and improve quality.
- Maintained relationships with key clients to secure repeat business.
- Coordinated with cross-functional teams to ensure timely delivery of projects.
- Designed business plans, growth models and strategies to achieve ROI and profitable revenues within project time models.
- Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
- Supervised creation of marketing materials and collateral.
- Recommended product changes to enhance customer interest and maximize sales.
E2E DIGITAL LIFE CYCLE - DAM & MARKETING CONSULTANT
VMware
, India
04.2020 - 04.2021
- Design & develop user journeys based on market needs
- Mapping of 6000+ tags in 20k pages for 39 locales across VMware website
- Conduct periodic audits for various VMware sites to manage E2E Digital asset life cycle
- Page optimization, manage data & tags focusing on improved search ability
- Assess, streamline & optimize digital contents
- Focal point between DAM users, Digital strategists & brand team
PROJECT MANAGER - DIGITAL MARKETING & OPERATIONS
LifeCell International
11.2018 - 01.2020
- Lead E2E Marketing with key focus on branding, website design, content marketing, SEO, SMM, SEM, Google Ads, Social media Ads & Campaigns
- Develop & execute marketing plans, campaign strategy, lead nurturing
- Content design & development, metrics for quality marketing & manage marketing KPIs
- Define improvement strategies for CTR & Conversion rates
- Manage and define social media strategy and roadmap for all channels
- Spearheaded Bollywood celebrity campaign on 'Mother's Day with Neha Dhupia'
- Neha Dhupia is winner of Miss India 2002 & Miss Universe top 10 finalist 2002
- Chatbot implementation
Marketing & Communications
Kaleyra
11.2017 - 11.2018
Corporate Communications Manager
Samsung R&D
07.2017 - 10.2017
Content developer
Thermo Fisher Scientific
12.2014 - 07.2017
Content editor
ANSR Source
01.2014 - 11.2014
Education
Masters of Science -
Bangalore University
India01.2013
Bachelors of Science -
Bangalore University
India01.2009
Skills
- Program Management -Digital Ops and transformation
- Business Analysis
- Digital Marketing Consultant
- Digital Asset Management
- Branding
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing
- Marketing Analytics
- Email marketing
- Content/Web Operations
- ChatBot Implementation
- Operational excellence
- Cross-functional team leadership
- Capacity planning
- Team management
- Decision-making
- Risk analysis and management
- Process mapping
- Problem-solving
- Agile projects
- Change management
- Program leadership
Tools
Content Management Systems (CMS)
- AEM
- Sitecore
- Magento
- Hybris
- Wordpress
- Marketo (Email Ops)
- SFMC (Email Ops)
UI/UX
- Canva
- Figma
- Adobe PS
- Brightcove
- Litmus
WorkflowTools
- JIRA
- Workfront
- Confluence
- Azure DevOps
Analytics
- Google Analytics
- Adobe Analytics
References
References available upon request.
Timeline
WEB TRANSFORMATION - BUSINESS ANALYST & MARKETING CONSULTANT
LTIMINDTREE
04.2021 - Current
JPMC DIGITAL OPERATIONS PROGRAM MANAGER
LTIMINDTREE
04.2021 - Current
E2E DIGITAL LIFE CYCLE - DAM & MARKETING CONSULTANT
VMware
04.2020 - 04.2021
Entrepreneur
MercureComms - Digital Marketing Agency
01.2020 - Current
PROJECT MANAGER - DIGITAL MARKETING & OPERATIONS
LifeCell International
11.2018 - 01.2020
Marketing & Communications
Kaleyra
11.2017 - 11.2018
Corporate Communications Manager
Samsung R&D
07.2017 - 10.2017
Content developer
Thermo Fisher Scientific
12.2014 - 07.2017
Content editor
ANSR Source
01.2014 - 11.2014
Masters of Science -
Bangalore University
Bachelors of Science -
Bangalore University
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