Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Pooja Desai

Lowell,MA

Summary

Driven student with superior work ethic and good teamwork, problem-solving and organizational skills. Willing to take on any task to help team. Reliable and dedicated team player with hardworking and resourceful approach.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing Assistant Intern

Cactus Jack LLC
01.2019 - Current
  • Pinpointed indecencies in business processes and recommended improved policies.
  • Diminished project gaps to facilitate smooth inventory workflow while reducing task duplication.
  • Conducted root cause analyses to formulate countermeasures to business missteps and improve operations.
  • Created and executed marketing and PR campaigns, including new service introductions and existing service development.
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Assisted in market research efforts for product development and customer segmentation analyses.
  • Managed social media accounts to engage with customers, drive website traffic, and grow online presence.
  • Operated POS systems to accurately process customer purchases.
  • Developed and implemented marketing campaigns to generate new business opportunities.

Marketing and Social Media Coordinator

Umass Lowell Innovation Hub
06.2023 - 11.2023
  • Proficiency in developing social media strategies and campaigns
  • Experience with various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn
  • Knowledge of social media best practices and trends
  • Ability to analyze social media metrics and insights to drive engagement and results
  • Strong writing and communication skills for creating compelling social media content
  • Experience with social media management tools, such as Hootsuite and Constant Contact
  • Graphic design skills and knowledge for creating visually appealing content
  • Boosted social media engagement with consistent posting and timely responses to audience interactions.
  • Managed paid advertising campaigns on Facebook, and Instagram, maximizing return on investment.
  • Ability to collaborate with cross-functional teams and external partners
  • Strong organizational and time management skills to manage multiple social media accounts and projects simultaneously.
  • Increased brand awareness by developing and implementing targeted marketing campaigns.

Tutor at Kumon Math and Learning Center

01.2017 - 12.2021
  • Tested students' knowledge to determine skill level and provided new learning tools to advance language mastery.
  • Reviewed, evaluated and marked assignments and examinations.
  • Discussed studying strategies and recommended courses of action to help students meet writing goals.
  • Provided feedback to students using positive reinforcement techniques to encourage learning.
  • Coached students through challenging material with positive reinforcement and encouragement.

Education

BBA - Marketing and Entrepreneurship

University of Massachusetts Lowell
Lowell, MA
04.2025

Skills

  • Campaign Management
  • Google Analytics
  • Website Design & Management
  • Content scheduling
  • A and B Testing
  • CRM Management
  • Data Collection
  • Content Creation
  • Data Analysis
  • Microsoft Office
  • Project Management
  • Social Media Management

Certification

Google Ads Certification

OSHA Certification

Languages

Gujarati
Native or Bilingual
Hindi
Full Professional

Timeline

Marketing and Social Media Coordinator

Umass Lowell Innovation Hub
06.2023 - 11.2023

Marketing Assistant Intern

Cactus Jack LLC
01.2019 - Current

Tutor at Kumon Math and Learning Center

01.2017 - 12.2021

BBA - Marketing and Entrepreneurship

University of Massachusetts Lowell
Pooja Desai