Pooja Samji
San Diego,USA
Summary
Dynamic MBA candidate specializing in Information Systems, with a strong focus on analytics, marketing strategy, and digital transformation. Brings over six years of experience in tech sales across CRM and SaaS verticals, with a proven ability to build and scale data-informed go-to-market strategies. Adept at leveraging tools like Power BI, Tableau, and SQL to uncover customer insights, forecast trends, and optimize performance across the sales and marketing funnel. Skilled in engaging C-level stakeholders, closing high-value deals, and aligning solutions with strategic business objectives. Passionate about translating complex data into actionable insights that drive revenue, enhance customer engagement, and inform strategic decision-making.
Overview
8
8
years of professional experience
3
3
Certifications
Work History
Marketing and Operations Analyst
Laibl
San Diego
08.2025 - Current
- Developed reports to track performance metrics and support decision-making processes.
- Developed marketing strategies to enhance brand visibility and engagement.
- Analyzed market trends to identify opportunities for product positioning.
- Facilitated meetings to discuss operational challenges and propose actionable solutions.
- Generated regular reports summarizing the status of ongoing projects or initiatives.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Developed and implemented marketing plans to increase brand awareness, market share, and customer loyalty.
- Conducted market research to understand customer needs, preferences, and buying behaviors.
Public Sector Lead Account Executive
Freshworks
London, UK
04.2024 - 08.2024
- Maximized customer value and revenue growth by executing targeted upselling and cross-selling strategies informed by customer data analysis; visualized impact using Power BI to guide account planning and retention initiatives.
- Accelerated enterprise client acquisition, securing three high-value logos in four months through strategic pipeline analytics, event-driven lead generation, and marketing alignment to showcase Freshworks' competitive advantage.
- Strengthened channel partnerships by co-developing data-informed go-to-market campaigns, integrating performance tracking dashboards in Tableau, and optimizing conversion funnels for sustained business development.
- Led forecasting and performance analytics, managing full sales cycles while leveraging CRM and business intelligence tools to report on KPIs, improve decision-making, and deliver weekly executive briefings.
- Designed and executed multi-channel marketing and engagement strategies, applying customer segmentation, market trend analysis, and campaign performance data to drive awareness, alignment, and retention.
Enterprise Account Executive
Rubrik
London, UK
04.2023 - 01.2024
- Drove customer value and revenue growth by aligning Rubrik's scalable solutions with client objectives through strategic upselling and cross-selling, supported by data insights and value mapping to enhance account expansion.
- Secured four high-value enterprise clients in eight months by executing data-driven pipeline strategies, utilizing market segmentation, competitive intelligence, and precision-targeted outreach to improve conversion rates.
- Led high-impact partner marketing initiatives, launching focused go-to-market campaigns and coordinating three in-person customer events that yielded 11 qualified business meetings and expanded regional market presence.
- Consistently exceeded performance benchmarks, achieving 87% of a $550K FY24 quota through disciplined pipeline management, CRM analytics, and strategic engagement with mid-to-late stage opportunities.
Enterprise Account Executive
Salesforce
London, UK
02.2021 - 11.2022
- Spearheaded Salesforce's UK healthcare market entry, designing a data-informed go-to-market strategy that established a scalable sales foundation and drove adoption in a zero-awareness industry segment.
- Generated 66% YoY post-COVID growth, acquiring 12 net new logos through strategic outreach, four industry-specific webinars, and three developer-focused customer engagement events.
- Built and leveraged strategic ISV and partner alliances, executing co-branded webinars and in-person activations to elevate brand visibility, accelerate lead generation, and enhance market penetration.
- Recognized for innovation and agility, awarded Growth Mindset of the Year for driving performance under uncertainty through adaptable, insight-driven sales and marketing execution.
- Delivered 90% of a $685K FY23 quota, supported by effective pipeline analytics, targeted outreach, and consistent performance across complex, multi-stakeholder enterprise deals.
Enterprise Account Manager
Hewlett Packard Enterprise
Manchester, UK
04.2018 - 01.2021
- Drove revenue expansion by applying data-backed upselling and cross-selling strategies across HPE's full portfolio, utilizing customer segmentation, usage analytics, and solution mapping to unlock account growth opportunities.
- Led whitespace market penetration, identifying underdeveloped segments through market intelligence tools and crafting tailored outreach strategies that generated consistent net-new pipeline.
- Executed partner co-marketing campaigns, leveraging analytics to target high-opportunity verticals, optimize partner collaboration, and accelerate deal velocity across the sales funnel.
- Spearheaded a multi-industry Compute event in the UK Midlands, overseeing end-to-end campaign execution-from audience profiling to post-event funnel analysis-resulting in a $9M pipeline lift.
- Closed a $3M strategic deal with NHS Improvement, deploying stakeholder mapping, solution-led value positioning, and data-driven proposal design to lead Inside Sales' largest win in FY20.
- Outperformed quota consistently, achieving 206% of a $3M target in FY20 and 117% of a $15M goal in FY19 by aligning pipeline analytics, campaign performance insights, and account-based marketing tactics to drive sustained growth.
Education
Master's in Business Administration (MBA) - Information Systems
San Diego State University
San Diego, CA, USA05.2026
MSc - Intellectual Property Law
Queen Mary's University of London
London, UK06.2017
LLB (Bachelors) - Law
University of Westminster
London, UK06.2015
Skills
- Market Research
- Performance Analytics
- Business Strategy
- Campaign Management
- Market Segmentation
- Negotiation
- CRM Tracking
- Stakeholder Management
- Business Development
- Forecasting
- Brand Development
- Demand Generation
- Sales Operations
- Industry Partnership Development
- Tableau
- PowerBi
- R Code
- Statistical Analysis
Websites
References
Available upon request
Certification
AWS Academy Graduate - Cloud Operations
Timeline
Marketing and Operations Analyst
Laibl
08.2025 - Current
Public Sector Lead Account Executive
Freshworks
04.2024 - 08.2024
Enterprise Account Executive
Rubrik
04.2023 - 01.2024
Enterprise Account Executive
Salesforce
02.2021 - 11.2022
Enterprise Account Manager
Hewlett Packard Enterprise
04.2018 - 01.2021
Master's in Business Administration (MBA) - Information Systems
San Diego State University
MSc - Intellectual Property Law
Queen Mary's University of London
LLB (Bachelors) - Law
University of Westminster