Porcha Kent
Head of Creative & Operations
Los Angeles,California
Overview
17
17
years of professional experience
Work History
Head of Creative & Operations
Proach Media
01.2026 - Current
- Lead creative direction and campaign strategy across different verticals.
- Oversee day-to-day agency operations including workflows, production timelines, and cross-functional team coordination.
- Manage client relationships across a diverse roster of talent, brands, and companies.
- Serve as the connective tissue between the creative and operational sides of the business.
- Oversee production from pre to post, ensuring every deliverable meets the highest standard.
- Drive the systems, processes, and infrastructure that allow the team to move fast without sacrificing quality.
- Manage vendor relationships, talent partnerships, and external collaborators.
- Advise clients on AI creative integration and how to leverage emerging technology within their content and production workflows.
- Maintain quality control across all client-facing work and agency output.
Senior Content Producer (Contract)
Aquent
Los Angeles Metropolitan Area
05.2025 - 05.2026
- Developed and executed end-to-end content strategies for media and entertainment brands across web, social, and streaming platforms
- Created and produced high-quality digital content including audio clips, backing tracks, reels, livestreams, and behind-the-scenes content
- Coordinated shoots, interviews, and collaborations with photographers, videographers, copywriters, and marketing teams
- Utilized analytics tools (Google Analytics, YouTube Studio, Meta Business Suite) to track performance and optimize content strategies
- Delivered cohesive campaigns under tight deadlines while maximizing reach and engagement
Creative Project Manager (Contract)
Aquent
09.2024 - 05.2025
- Led execution of contract-based visual campaigns for major clients including Paramount, CBS Sports, and Panasonic
- Oversaw design and production of multimedia assets across digital and print platforms
- Collaborated with marketing teams, creative departments, copywriters, and production partners
- Provided creative direction to designers, photographers, and production teams while maintaining quality standards
- Presented concepts to stakeholders, refined ideas through feedback, and adapted designs to evolving project goals
Senior Communications Coordinator (Contract)
Aquent
09.2020 - 08.2024
- Created and managed content across digital platforms including websites, blogs, and social media
- Updated web content to reflect current campaigns and maintained consistent messaging with client brand identities
- Coordinated public appearances, brand activations, summits, pop-up events, and promotional campaigns
- Planned and executed press events including product launches and media briefings
- Liaised with media outlets, influencers, and industry partners to secure coverage and build strategic collaborations
Product Manager
CBS Interactive
12.2017 - 01.2020
- Collaborated across editorial and digital teams to support product management initiatives and improve site experiences
- Worked with editorial staff, marketing teams, developers, and designers to launch updates and optimize user engagement
- Managed timelines for feature rollouts and coordinated between creative and technical teams
- Refined content presentation across web platforms while ensuring alignment with UX standards and brand strategies
- Contributed to cross-functional projects blending product development, creative content planning, and digital media
Brand Strategy and Integration, Manager
CBS Radio
05.2015 - 11.2017
- Developed and executed multi-platform marketing strategies connecting brands, artists, events, and advertisers with diverse audiences
- Led integrated campaigns spanning radio, digital, social media, live events, and on-air promotions
- Worked cross-functionally with sales, programming, promotions, and creative teams to design strategic campaigns
- Oversaw development of creative assets, secured artist collaborations, and coordinated high-visibility event sponsorships
- Analyzed campaign performance to ensure strong ROI and partner satisfaction, particularly within hip hop and urban music spaces
Integrated Marketing Specialist
CBS Radio
02.2014 - 05.2015
- Created multi-platform campaigns bridging on-air programming, digital content, and experiential marketing
- Coordinated between sales/marketing teams, brand partners, and internal departments for compelling sponsorship opportunities
- Prepared sales decks, wrote creative briefs, and coordinated promotional materials and campaign timelines
- Assisted with contest fulfillment, event logistics, and campaign execution from ideation through post-campaign reporting
- Produced client recaps and monitored performance metrics to drive audience engagement and business success
Promotions Assistant
CBS Radio
01.2013 - 02.2014
- Represented CBS Radio brands at live events and concerts as part of the Street Team
- Managed event setup, audience engagement, and prize distribution
- Supported on-site broadcasts to enhance brand visibility and listener experience through community activations
Artist Relations Coordinator
Relativity Records (RED Music)
05.2010 - 12.2012
- Oversaw daily operations and campaign coordination for roster of emerging and established artists
- Managed project timelines and ensured cross-departmental alignment between teams
- Directed calendar management, meeting scheduling, and preparation of marketing decks and digital assets
- Supervised execution of promotional rollouts, listening events, and internal presentations
- Served as primary point of contact between departments to streamline communication and maintain project momentum
- Managed front-line telephone reception and provided executive-level administrative assistance
Office Assistant
Relativity Records (RED Music)
01.2010 - 05.2010
- Provided cross-departmental support to ensure smooth day-to-day operations in fast-paced music industry environment
- Organized files and schedules, managed internal communications, and coordinated meetings
- Assisted with travel arrangements and event logistics across A&R, marketing, and publicity teams
- Gained exposure to business and creative intersection in the music industry while developing multitasking and time management skills
Summer Newsroom Intern
Sun Sentinel Media Group
06.2009 - 12.2009
- Contributed to local news coverage and community stories reaching broad South Florida readership
- Supported editorial staff by conducting research, fact-checking, and attending events
- Assisted in development of both print and digital content in fast-paced newsroom environment
- Strengthened skills in writing, media production, and deadline-driven communication
Education
Bachelor of Arts - Business Administration
Saint Leo University
Skills
- Microsoft Office
- Street Teams
- Promotional Staffing
- Art Direction & Multimedia Production
- Creative Project/Production Management
- Sound Design (Ableton Live, Logic Pro, Adobe Audition)
- Analytics & Performance Optimization
- Cross-functional Team Leadership
Summary
I am an operations lead and creative professional with a background in project management and creative direction. With over a decade of experience in the entertainment, media, and brand spaces, I have led cross-functional teams to produce compelling digital content, live events, branded experiences, and multimedia campaigns. My objective is to seamlessly bring together creative vision and high-impact deliverables.
Currently, I serve as the Head of Creative & Operations at Proach Media. In this role, I lead campaign strategy across different verticals and oversee day-to-day agency operations, including workflows, production timelines, and cross-functional team coordination. I serve as the connective tissue between the creative and operational sides of the business, driving the systems and infrastructure that allow teams to move fast without sacrificing quality. Additionally, I advise clients on AI creative integration and how to leverage emerging technology within their content and production workflows.
Throughout my career, I have executed full-lifecycle visual campaigns for major clients including Paramount, CBS Sports, and Panasonic, and managed brand strategy initiatives across major networks like CBS Interactive and CBS Radio. In addition to my operational and strategic work, I am a freelance sound designer. I create custom soundscapes and backing tracks for visual media, short-form videos, and multimedia installations using Ableton Live, Logic Pro, and Adobe Audition. I consistently thrive in environments that demand strategic coordination, hands-on creativity, and structured administrative processes.
Timeline
Head of Creative & Operations
Proach Media
01.2026 - Current
Senior Content Producer (Contract)
Aquent
05.2025 - 05.2026
Creative Project Manager (Contract)
Aquent
09.2024 - 05.2025
Senior Communications Coordinator (Contract)
Aquent
09.2020 - 08.2024
Product Manager
CBS Interactive
12.2017 - 01.2020
Brand Strategy and Integration, Manager
CBS Radio
05.2015 - 11.2017
Integrated Marketing Specialist
CBS Radio
02.2014 - 05.2015
Promotions Assistant
CBS Radio
01.2013 - 02.2014
Artist Relations Coordinator
Relativity Records (RED Music)
05.2010 - 12.2012
Office Assistant
Relativity Records (RED Music)
01.2010 - 05.2010
Summer Newsroom Intern
Sun Sentinel Media Group
06.2009 - 12.2009
Bachelor of Arts - Business Administration
Saint Leo University