17
Years of experience
I have close to two decades of experience across different areas of the entertainment industry, working at the intersection of creative strategy, logistics, and operations. My background spans brand integration, product management, creative and entertainment project management, and office operations.
I've spearheaded projects for major companies, set creative direction, coordinated cross-functional teams, and built the workflows and systems that keep projects moving on-time and on budget.
Alongside my main work, I'm a freelance sound engineer with experience in mixing audio post-production. I'm proficient in utilizing Ableton Live, FL Studio, Pro Tools, iZotope RX, Melodyne, Logic Pro, and industry-standard audio plugins.
I'm always open to connecting with brands, talent, and collaborators across entertainment and media arts.
Work History
Head of Creative & Operations
8 Months- Lead creative direction and campaign strategy across different verticals.
- Oversee day-to-day agency operations including workflows, production timelines, and cross-functional team coordination.
- Manage client relationships across a diverse roster of talent, brands, and companies.
- Serve as the connective tissue between the creative and operational sides of the business.
- Oversee production from pre to post, ensuring every deliverable meets the highest standard.
- Drive the systems, processes, and infrastructure that allow the team to move fast without sacrificing quality.
- Manage vendor relationships, talent partnerships, and external collaborators.
- Advise clients on AI creative integration and how to leverage emerging technology within their content and production workflows.
- Maintain quality control across all client-facing work and agency output.
Director, Brand & Communications
3 Years 8 Months- Led brand communications and cultural marketing strategies that connected brands with creators, consumers, media, and cultural audiences.
- Identified emerging cultural trends and translated insights into campaigns, partnerships, experiences, and compelling brand stories.
- Built strategic relationships with media, journalists, creators, tastemakers, and industry leaders to drive earned media and brand visibility.
- Advised senior executives on brand positioning, corporate communications, reputation management, and high-impact storytelling.
- Led integrated brand programs and cross-functional teams from strategy through execution, amplification, and measurement, driving awareness, engagement, and cultural relevance.
Creative & Entertainment Project Manager
2 Years 4 Months- Managed full-lifecycle campaigns for major clients, including Paramount, CBS, Cox Media Group, Hulu, BET, and Lionsgate. Led project budgets, creative teams , live events, shoot logistics to guiding multi-disciplinary creative talent across the finish line on schedule from initial concept. Oversaw design and production of multimedia assets across digital and print platforms
- Provided creative direction to designers, photographers, and production teams while maintaining quality standards
- Presented concepts to stakeholders, refined ideas through feedback, and adapted designs to evolving project goals
Product Manager
2 Years 2 Months- Collaborated across editorial and digital teams to support product management initiatives and improve site experiences
- Worked with editorial staff, marketing teams, developers, and designers to launch updates and optimize user engagement
- Managed timelines for feature rollouts and coordinated between creative and technical teams
- Refined content presentation across web platforms while ensuring alignment with UX standards and brand strategies
- Contributed to cross-functional projects blending product development, creative content planning, and digital media
Brand Strategy and Integration, Manager
2 Years 7 Months- Developed and executed multi-platform marketing strategies connecting brands, artists, events, and advertisers with diverse audiences
- Led integrated campaigns spanning radio, digital, social media, live events, and on-air promotions
- Worked cross-functionally with sales, programming, promotions, and creative teams to design strategic campaigns
- Oversaw development of creative assets, secured artist collaborations, and coordinated high-visibility event sponsorships
- Analyzed campaign performance to ensure strong ROI and partner satisfaction, particularly within hip hop and urban music spaces
Integrated Marketing Specialist
1 Year 2 Months- Created multi-platform campaigns bridging on-air programming, digital content, and experiential marketing
- Coordinated between sales/marketing teams, brand partners, and internal departments for compelling sponsorship opportunities
- Prepared sales decks, wrote creative briefs, and coordinated promotional materials and campaign timelines
- Assisted with contest fulfillment, event logistics, and campaign execution from ideation through post-campaign reporting
- Produced client recaps and monitored performance metrics to drive audience engagement and business success
Promotions Assistant
1 Year 3 Months- Represented CBS Radio brands at live events and concerts as part of the Street Team
- Managed event setup, audience engagement, and prize distribution
- Supported on-site broadcasts to enhance brand visibility and listener experience through community activations
Artist Relations Manager
2 Years 7 Months- Oversaw daily operations and campaign coordination for roster of emerging and established artists
- Managed project timelines and ensured cross-departmental alignment between teams
- Directed calendar management, meeting scheduling, and preparation of marketing decks and digital assets
- Supervised execution of promotional rollouts, listening events, and internal presentations
- Served as primary point of contact between departments to streamline communication and maintain project momentum
- Managed front-line telephone reception and provided executive-level administrative assistance
A&R Coordinator
6 Months- Provided cross-departmental support to ensure smooth day-to-day operations in fast-paced music industry environment
- Organized files and schedules, managed internal communications, and coordinated meetings
- Assisted with travel arrangements and event logistics across A&R, marketing, and publicity teams
- Gained exposure to business and creative intersection in the music industry while developing multitasking and time management skills
Newsroom Intern
5 Months- Contributed to local news coverage and community stories reaching broad South Florida readership
- Supported editorial staff by conducting research, fact-checking, and attending events
- Assisted in development of both print and digital content in fast-paced newsroom environment
- Strengthened skills in writing, media production, and deadline-driven communication
Education
Bachelor of Arts - Business Administration
Skills
Microsoft Office
Street Teams
Promotional Staffing
Art Direction & Multimedia Production
Creative Project/Production Management
Sound Design (Ableton Live
Logic Pro
Adobe Audition)
Analytics & Performance Optimization
Cross-functional Team Leadership