Summary
Overview
Work History
Education
Skills
Timeline
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Porche' Anthony

New York,NY

Summary

Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.

Overview

16
16
years of professional experience

Work History

Marketing Manager

Interim HealthCare
07.2017 - 09.2023
  • Oversaw entire online presence, including website copy and all social media platforms
  • Successfully developed and implemented short and long-term marketing strategies to raise the business name recognition from 7% to 84%
  • Developed and executed comprehensive communications and marketing strategies to increase brand awareness and engagement.
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.

Deputy Director Of Communications

From The Heart Church Ministries
09.2013 - 07.2017
  • Wrote press releases, speeches, email blasts, social media posts and external communications
  • Created and implement external and internal communications strategies designed to promote the Governor's key initiatives
  • Interact daily with the communications departments of state agencies to coordinate outbound communications
  • Negotiated and administered vendor contracts in strict compliance with corporate policy and procedures.

Director Of Communications

Meg Enterprises
08.2011 - 08.2013
  • Developed candidate messaging, branding and position statements.
  • Acted as press secretary - handling media questions and going on the record for print, tv and radio news organizations.
  • Managed the campaign's social media team, which significantly outperformed our opponents in terms of engagement and reach.
  • Managed communication department's $1.5m budget.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Wrote and distributed press releases to increase brand visibility.

Executive Assistant

Financial Assurance Fcu
01.2008 - 08.2011
  • Responsible for leading weekly meetings to determine priorities and events for senior staff
  • Managed state aircraft use for the department
  • Screened calls and emails and initiated actions to respond or direct messages for managers.
  • Processed travel expenses and reimbursements for executive team and senior management group.
  • Organized and coordinated conferences and monthly meetings.
  • Answered high volume of phone calls and email inquiries.

Education

Bachelor of Science - Psychology

Florida Agricultural And Mechanical University
Tallahassee, FL
12.2024

Skills

  • Excellent verbal and written communication skills
  • Media relations
  • Strategic marketing
  • Creating and implementing complex campaign strategies
  • Crisis and emergency communications
  • Grassroots organizing at state and local level
  • Digital Marketing
  • Audience Engagement
  • Marketing Strategies

Timeline

Marketing Manager

Interim HealthCare
07.2017 - 09.2023

Deputy Director Of Communications

From The Heart Church Ministries
09.2013 - 07.2017

Director Of Communications

Meg Enterprises
08.2011 - 08.2013

Executive Assistant

Financial Assurance Fcu
01.2008 - 08.2011

Bachelor of Science - Psychology

Florida Agricultural And Mechanical University

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Porche' Anthony