Summary
Work History
Education
Skills
Accomplishments
Personal Information
Timeline
Porshea Coleman

Porshea Coleman

Oak Park,MI

Summary

Senior sales & marketing professional with 15+ years of experience in Leadership, Human Resources, Sales & Marketing and Property Management with a proven track record of problem-solving, effective communication and dispute resolution to achieve organizational goals. As an effective team player, I have strong negotiating skills, business acumen and am highly skilled at leading teams while driving sales execution.

Work History

Regional Director of Sales and Marketing

Watermark Retirement Communities
03.2022 - Current
  • Significantly increased occupancy at all portfolio communities
  • 6 communities to 100% occupancy
  • 5 communities to over 95% occupancy
  • Increased reviews by 425%
  • Increased social media engagements, impressions, & following
  • Accomplished this while staying within allocated marketing & sales budgets
  • Marketing strategy, positioning, & messaging
  • Marketing & Sales performance
  • Database management
  • KPI performance in collaboration with Executive & Sales Directors
  • Interviewing & onboarding
  • Sales development & training
  • Media planning/purchasing
  • Sales assessments & Turnaround strategies
  • Brand management
  • Event marketing
  • Media management (traditional/digital including social media)
  • Responsible for 9-14 communities sales & marketing tactics includes 1,900 units
  • Budget management.

Property Manager

Gables of Troy 544 units - Kaftan Communities
12.2020 - 12.2021
  • Created an onboarding and training program for new and current team members
  • Implemented new policies and procedures to increase efficiencies
  • Reduced rent delinquency while increasing revenue
  • Increased occupancy from 70% to 98% with a waiting list
  • Lead, coach & develop a team of 10
  • Ensure that all team members are meeting expectations
  • Action plans for improvements
  • Hiring, onboarding & training
  • Payroll
  • Performance evaluations
  • Responsible for the overall operation of 544 residential units
  • Initiate property management reporting with marketing strategies for the portfolio
  • Ensure compliance with company policy as well as federal and local guidelines
  • Monitor tenant compliance with lease agreements and effectively resolve tenant problems and concerns with a high level of satisfaction.

Associate Resolution Advocate

Quicken Loans
07.2020 - 12.2020
  • Provide a high level of customer service while taking collection-driven inbound phone calls
  • Accept and process customer payments via the servicing platform
  • Manage personal queue tasks to be completed prior to expiration
  • Review delinquent client files to solve various complex issues
  • Conduct investigations into customer complaints regarding, discrimination, appraisal disputes, credit inquiries & fraud to mitigate risk
  • Oversight of the collection of overdue payments, audits, corporate advances and fees
  • Communicate loss mitigation options to clients to avoid foreclosure.

Director of Sales & Marketing

Park at Franklin 343 apts - Watermark Retirement Communities-Senior Living Community
Southfield, MI
12.2015 - 11.2019
  • Maintained marketing standards of 90% and above for 5 years
  • Increased community reviews from 2 stars to 4.5 stars
  • Increased census from 60% to 92% w/waiting list
  • Interview, hire and train marketing associates
  • Scheduling & effective leadership
  • Review, approve and process payroll through ADP for the marketing team including monthly commissions
  • Build team morale through various team member engagement activities such as, whole community contests, Marketing team outings, etc
  • Write and deliver annual performance evaluations
  • Partner with HR on disciplinary action matters
  • Create and execute marketing events
  • Manage the Marketing budget utilizing Avid accounting system
  • Lead whole community marketing and training
  • Build and maintain external professional relationships via community outreach.

Education

High school diploma -

Academy of Detroit
05.2003

Skills

  • CRM Software
  • Database Marketing
  • Accounts Payable
  • Budgeting
  • Property Management
  • Event Marketing
  • Property Leasing
  • Email Marketing
  • Fair Housing Regulations
  • Management
  • Time management
  • Organizational skills
  • Customer service
  • Digital marketing
  • Sales management
  • Google Analytics
  • Social media management
  • Media planning
  • Media buying
  • Branding
  • Customer Relationship Management
  • Public Relations
  • KPI Tracking
  • Sales Strategies
  • Staff Training and Development
  • Relationship Building
  • Brand Awareness
  • Performance Improvement

Accomplishments

  • Achieved multisite census and NOI growth through effectively leading & collaborating with various portfolios.
  • 14 communities across 6 states.

Personal Information

Work Permit: Authorized to work in the US for any employer

Timeline

Regional Director of Sales and Marketing - Watermark Retirement Communities
03.2022 - Current
Property Manager - Gables of Troy 544 units - Kaftan Communities
12.2020 - 12.2021
Associate Resolution Advocate - Quicken Loans
07.2020 - 12.2020
Director of Sales & Marketing - Park at Franklin 343 apts - Watermark Retirement Communities-Senior Living Community
12.2015 - 11.2019
Academy of Detroit - High school diploma,
Porshea Coleman