Heather Everett
Storyteller: Crafting Narratives that Inspire and Connect
Livermore,CA
Summary
Unleashing the full potential of storytelling, skillfully wield exceptional narrative prowess to craft transcendent content that breaks through boundaries and captivates audiences.
With a focus on inspiring action, fostering effective communication, and catalyzing transformative change, wholeheartedly dedicated to building a vibrant community and creating meaningful impact through empathetic and compelling writing.
Eagerly seeking a content writer position that leverages expertise to educate, inspire, and ignite engagement and growth for esteemed wellness platforms and brands.
Overview
17
17
years of professional experience
8
8
Certifications
Work History
Founder | Master Clarity Coach
PoweredxYou, LLC
Livermore, CA
01.2022 - Current
- Expertly guide private clients through inspiring journey of personal transformation, unlocking their true potential, and igniting profound connection with their vision
- Empower individuals to embrace their innate power as creators, navigate obstacles with resilience, and manifest extraordinary lives of purpose, fulfillment, and limitless possibilities
- Masterfully facilitate dynamic corporate workshops and immersive team-building experiences that serve as catalysts for transformative growth, fostering unwavering sense of belonging, and unleashing boundless collective potential of entire organizations
- Expertly craft leadership programs that empower teams to surpass limitations, achieve remarkable milestones, and embark on shared journeys towards unparalleled success
- Foster meaningful connections and drive positive change, through vulnerable, inspiring, and motivating storytelling content
Senior Brand Manager
Wente Family Estates
Livermore, CA
08.2011 - 07.2022
- Drove impactful results by creating compelling printed and digital content for brand portfolio, leveraging advanced SEO and digital marketing strategies, resulting in increased website traffic, higher engagement rates, and improved conversion metrics
- Exemplified exceptional leadership skills by effectively mentoring and guiding a dynamic marketing team, cultivating collaborative and thriving work environments that fostered innovation, teamwork, and consistently delivered exceptional results
- Spearheaded success of Murrieta's Well luxury brand, driving 5% increase in wholesale net revenue, remarkable 12% growth in shipments, and impressive 17% growth in depletions
- Orchestrated flawless execution of Murrieta's Well winemaker tour initiative, surpassing shipment and depletion targets in key markets
- Led comprehensive execution of Murrieta's Well luxury brand portfolio strategy, encompassing packaging evolution and successful new product introductions
- Implemented highly-effective communication strategy for private label portfolio, driving over 10,000 cases of incremental and long-term business.
Marketing Director | Public Relations Manager
Fleetwood RV, Inc
Decatur, IN
08.2006 - 07.2011
- Spearheaded comprehensive redesign of consumer-facing website, resulting in remarkable enhancement of user experience and engagement, leading to increased customer satisfaction and conversion rates
- Strategically developed and successfully implemented new owner communication strategy, effectively establishing seamless and impactful communication channels, fostering stronger relationships with owners and driving higher retention rates
- Pioneered creation and execution of company's inaugural social media strategy, propelling brand awareness to new heights, amplifying engagement levels, and expanding customer base through targeted and compelling content
- Functioned as primary company spokesperson, deftly managing all media relations activities, cultivating positive relationships with media outlets, and ensuring accurate and favorable representation of company's brand and messaging
- Crafted meticulously tailored internal and external messaging strategies, guaranteeing consistent and effective communication across all channels, aligning with company's mission and values, and cultivating cohesive brand identity
- Produced all corporate internal and external communications, including captivating content, press releases, and official statements, maintaining cohesive brand voice, and reinforcing organization's reputation for excellence and innovation
- Provided expert coaching and guidance to senior leaders on public speaking engagements and media relations activities, imparting essential skills for press conferences, interviews, and public appearances, elevating their communication abilities and bolstering company's public image
- Exercised astute oversight of marketing department, skillfully managing budget exceeding $2 million, ensuring strategic allocation of resources, and driving impactful marketing campaigns that yielded substantial returns on investment while maintaining cost efficiency.
Education
Bachelor of Science - Public Relations
Cum Laude
- Member of Public Relations Society of America
Skills
Team Training
Group facilitation
One-on-one coaching
Problem-Solving
Excellent Communication
Interpersonal Communication
Teamwork and Collaboration
Social media marketing
Copywriting
Audience engagement
Brand development
SEO techniques
MailChimp
Storyboarding
Certification
Storytelling for Influence | IDEO U
Timeline
Founder | Master Clarity Coach - PoweredxYou, LLC
01.2022 - Current
Senior Brand Manager - Wente Family Estates
08.2011 - 07.2022
Marketing Director | Public Relations Manager - Fleetwood RV, Inc
08.2006 - 07.2011
San José State University - Bachelor of Science, Public Relations