Summary
Overview
Work History
Education
Skills
Timeline
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Prachi Jain

Prachi Jain

Summary

Digital Marketing expert with 8+ years of experience in Google Ads, Facebook Ads, LinkedIn Ads, Twitter, DV360, and TTD. Proficient in optimizing diverse ad campaigns, including Search, Display, Shopping, Video, and Programmatic. Executed paid marketing campaigns for GSK and Google products such as Google Duo, Google Files, and Google YouTube.

Overview

11
11
years of professional experience

Work History

Business Manager

Publicis Sapient
08.2019 - 03.2023
  • Strategized, developed and managed Google Search, Display & Video campaigns for Bank Of America with a monthly budget surpassing $1M, generating approximately $5 million in monthly revenue.
  • Revamped digital advertising strategy, leveraging data-driven insights and A/B testing techniques to drive a 30% boost in BOA credit card sales and reduce CPAs by 25%.
  • Led and optimized Programmatic paid campaigns for GSK on DSPs (The Trade Desk and DV360) resulted in over $10.2M in incremental revenue.

Senior Media Specialist

GroupM
07.2018 - 06.2019
  • Orchestrated the implementation of high-impact Google Search, Display & Video campaigns across Google Products (Gpay, Duo, Files, YouTube) with a robust $800K monthly budget; achieved a remarkable 25% increase in conversion rate, driving substantial revenue growth.
  • Spearheaded end-to-end deployment of Facebook Campaigns with Brand Lift Study (BLS) enabled, followed a substantial 40% enhancement in brand lift and recognition for Google Duo.
  • Setup and optimized LinkedIn & Twitter paid campaigns with a revenue of around $3M.
  • Analyzed reports and trends, and suggested optimal solutions (Bids,Budgets, Pacing, Targeting, Viewability, etc) to ensure smooth delivery of the campaigns.

Digital Marketing Specialist

EverData
12.2016 - 03.2018
  • Planned and executed Search Marketing strategies for web hosting campaigns, witnessed a growth in traffic by 50% and decline in CPC by 30%.
  • Supervised a domain redesign project and achieved a surge of sales in Domain hosting and online VPS by 50%.
  • Implemented remarketing Facebook & Shopping paid campaigns with a notable outcome, achieving a 40% boost in conversion rates.
  • Pioneered SEO (on-page & off-page), SEM and Social Media Marketing strategies that generated 15,000 unique visitors and 250 customers monthly.

SEO and PPC Analyst

Dotsquares
10.2015 - 11.2016
  • Worked on SEO ON Page and OFF Page Strategies for 20+ client accounts with a budget ranging from $100K-$150K and accelerated organic traffic by 200%.
  • Managing and optimizing Google Ad campaigns for multiple clients at daily, weekly, and monthly basis.

SEO Analyst

DPFOC
08.2012 - 09.2015
  • Led a high-performing SEO team, executed comprehensive site analysis, authored 200+ blog articles, and presented analytics reports to clients and management.

Education

Digital Marketing Strategy -

Harvard Business School

B.Tech in Computer Science -

Maharishi Arvind Institute of Eng & Technology

Skills

  • Digital Marketing (Google, Facebook, LinkedIn, Twitter, Snapchat, Instagram, email)
  • Programmatic Media Buying (DV360, TTD)
  • Search Engine Optimization (SEO)
  • Microsoft Office (Excel, Powerpoint, Word)
  • Google Analytics (GA4, GSC, HubSpot)
  • Data Studio, SA360
  • Brand Lift Study
  • Email Marketing

Timeline

Business Manager

Publicis Sapient
08.2019 - 03.2023

Senior Media Specialist

GroupM
07.2018 - 06.2019

Digital Marketing Specialist

EverData
12.2016 - 03.2018

SEO and PPC Analyst

Dotsquares
10.2015 - 11.2016

SEO Analyst

DPFOC
08.2012 - 09.2015

Digital Marketing Strategy -

Harvard Business School

B.Tech in Computer Science -

Maharishi Arvind Institute of Eng & Technology

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Prachi Jain