Pradeep Kumar

• Generated UX concepts such as tasks analysis, storyboards, and use cases to accelerate user flow.
• Reviewed solutions to verify alignment with customer objectives, organization guidelines and benchmarks, and industry best practices.
• Redesigned and implemented complete web applications to meet web and industry standards.
• Worked with technical leads, engineers, and designers to develop dynamic client-side web applications across various areas of business.
• Crafted digital branding based on UI system layout, asset identification, and project requirements.
• Interviewed various users mostly employees, to understand the pain points in the existing website and transcribes and analyzed various data to discover new features and requirements.
• Reviewed and revamped 5 websites, 2 applications, and 2 social media handles
• Conceptualized and developed differentiating campaign ideas and ads like flyers, and banners across channels including social media, billboards, and prints.
• Worked closely with the developers to solve the accessibility issues in the website, like unreadable fonts, lack of standardization
• Introduced speech recognition feature for better accessibility.
• Iterated interface several times to finally boost the UX score by 25 percent.
• Spearheaded all design elements, templates, and brand consistency.
• Developed and documented style guidelines for website content.
• Single-handedly developed the website and application design for the brand.
• Developed brand identity like color, logo, etc. based on the clientele and market.
• Examined 15 plus existing websites to understand the market in terms of persuasiveness, Emotional Design, and conversions such as measuring properties for use of fullness, visual design, and content.
• Learned and practiced multiple development processes including Scrum, agile and lean.
• Developed responsive design and accessible wireframing to achieve a Ux score by .
• Achieved product milestones by establishing UX goals, priorities, and deliverables.
• Collaborated with developers to troubleshoot implementation issues and bring the product to reality.

• Communicate effectively with both technical and non-technical individuals at all levels.
• Create a future state vision from the initial site map or skeletal frame using Figma, Photoshop, Adobe Xd, or by hand.
• UI Designer for mobile apps streamlined existing content and outdated materials in an effort to create a cleaner UI. Conducted customer needs analysis, wireframes, prototyping, and user testing.
• Created an online style guide for designers and developers to use as a reference. Created and maintained logo usage guide. Collaborated with account managers, and SEO department, creating initial web concepts using low to high fidelity prototypes and wireframes, integrating user-centered design, technology, and business strategy.
• Create current state analysis and feature function lists. . Solution taxonomy by creating information hierarchies, site maps, wireframes, prototyping utilizing Invision app.
• Website assessment and reporting.
• Keen understanding of site organization, consistency issues, and nomenclature. Troubleshoot and solve tough usability issues, identifying and mitigating risks to deliver solutions on time.
• Deliver UX feedback, test, and recommend improvements to exist systems and sites.
• Facilitate dialog around end-user requirements and business requirements. Provide guidance to technology during technical implementation to ensure user interface designs are implemented properly.
• Manage individual workload and deliver to agreed-upon project milestones.
• Develop and maintain enterprise-wide intranet and Internet for Confidential E-Business Dept. websites
• Develop prototypes (Image and clickable). Design and develop table-less web interfaces.
• Performed validation of completed sites, which included the debugging, and testing of code.

• Led the redesign of amazon analytics website enhancing user engagement by 30% through targeted content strategies and A/B testing.
• Developed content frameworks and style guides that increased content production efficiency by 25% across multiple teams.
• Conducted usability testing and user research to inform content strategy, resulting in a 40% increase in user satisfaction scores.
• Collaborated with cross-functional teams to integrate UX writing into product design processes, ensuring consistency and user-focused outcomes.
• Created and executed content strategies for mobile and web applications that improved conversion rates by 20%.
• Implemented SEO best practices in content creation, achieving a top 5 search ranking for key product categories.

• Led the redesign of amazon analytics website enhancing user engagement by 30% through targeted content strategies and A/B testing.
• Developed content frameworks and style guides that increased content production efficiency by 25% across multiple teams.
• Conducted usability testing and user research to inform content strategy, resulting in a 40% increase in user satisfaction scores.
• Collaborated with cross-functional teams to integrate UX writing into product design processes, ensuring consistency and user-focused outcomes.
• Created and executed content strategies for mobile and web applications that improved conversion rates by 20%.
• Implemented SEO best practices in content creation, achieving a top 5 search ranking for key product categories.
• Spearheaded a user education initiative that reduced support tickets by 15% through improved self-help resources.
• Mentored a team of junior content strategists, enhancing team skills and performance in UX principles and content strategy methodologies.

• Crafted engaging and SEO-optimized content for a leading online news portal, increasing organic traffic by 30% within six months.
• Developed a comprehensive content calendar and strategy for a startup's blog, resulting in a 50% increase in monthly website visitors.
• Wrote over 200 articles on diverse topics, adhering to strict editorial guidelines and achieving a 95% first-time acceptance rate.
• Collaborated with graphic designers and tech teams to produce multimedia content that doubled user engagement on social media platforms.
• Conducted detailed keyword research and analytics to align content production with trending topics and search engine algorithms.
• Managed the overhaul of website content for a mid-sized company, which improved user experience and reduced bounce rates by 20%